Grofers doubled its revenue every 6 months for the last 2 years. In January of 2019, we did it in one month. During this time, we've gone through 2 funding crunches, brutal government regulation changes and the entrance of two behemoths (AMZ and WALL) as direct competitors.
This talk will explore how to optimize the organization towards big bets, and how we have created a culture of risk taking, managed chaos and rapid alignment to push through changes like:
The 2nd largest membership program in India in 2 months
A sale we set up in 2 weeks that doubled our revenue
A logistic innovation which halved our cost AND errors within 3 months
Launched 600 private label products in 6 months
If you struggle to get your teams to see the bigger picture, or work together on "the most important" thing, maybe this will be helpful for you.
More details:
https://confengine.com/agile-india-2019/proposal/9545/going-for-10x-building-teams-in-a-hyper-competitive-market
Conference link: https://2019.agileindia.org
Report
Share
Report
Share
1 of 75
More Related Content
Going for 10X: Building teams in a Hyper-Competitive Market by Jacob Singh at #AgileIndia2019
40. “It’s great that tech is so transparent now and
we’re getting a lot done, but I don’t know why the
F@#k we’re building any of the stuff we’re
building”
- Albinder Dhindsa, CEO @ Grofers
Albi on Scrum:
44. Output driven teams
Domain teams
• Shopping cart
• Landing pages
• Payments
• Search
• Data science
Problems
• What if I don’t need new
payment providers?
• How do these teams map
outside of tech?
• How do I measure impact?
But there’s another reason:
[What’s the worst thing about parties]
What’s the first thing people ask you?
Cocktail party
Finally have a good answer
Show of hands: how many of you know Grofers? How many thought before this presentation we were going out of business.
We were a brat.
Massive Hubris
-
Quickly raised $100M
What was our GMV at the $120MM raise
We went flat
Headlines of failure
Target 10min
How to make meaning, the lifeblood of your organization.
No IP
Margins are thin
We’re just stupid enough to keep trying things, hungry enough to fail.
Raise your hand if your organization is > 500 people
Keep it up, if you joined when it was less than 100
What’s changed?
Do people understand the strategy at the edges, do they have the power and knowledge to affect it?
Do they care?
What happens if they don’t?
** Add a slide "purpose"
Use castle as metaphor here
Target: 15min
People need to feel like they can make a difference
Go Quick
Good intent, but it took so damn long
[Audience engagement] – name scrum
Naresh told me to say this.
Mushroom slide:
Sprint reviews
User stories
Retrospectives
We iterated faster,
but didn’t release faster
Control results from start to finish
Snehal and Mukesh story
Objectives, not instructions
Mushroom slide:
X-functional teams
The ATT
People won't challenge the status quo if they don't feel efective
Sprint review
Science fair
We were effective, but too incremental. We were feeding the beast.
In other words, we weren’t making an impact
Give cookies
Payments and carts teams
DS building algos, not going to prod
Everyone still blaming tech
Data to discovery team story
joining as CTO
Merging prod and eng
Business is doing great
Alignment is strong
I questioned myself as a leader
Before we talk about why, let me show you around Grofers
This is the Grofers café. The food is as good as the décor.
This is what we call a meeting room most times
I asked a lot of people
Old days: Own a piece of code
New days: Own value creation
The Mushroom problem: People need to understand how they contribute.
I agree to this goal
I agree to be judged based on this goal
I know how this goal is valuable to the org
Then something magical happened
People became agents of change
Group pic from Lemon Tree
Once we had this rolling in tech, we had a lot of dependencies
OKRs x-org
x-functional teams on specific business goals
Here is one
Project Besan slide show reveal
Let me share an even bigger example
Inception in December
Execution 2nd week of Jan
We expected to hit around 60Cr of sales
Our assumption was we would hit 60 for the whole sale. We hit 50 in 4 days, and went on to sell 200Cr worth of goods in 10 days.
Innovation at scale requires that people can:
Do their jobs without a bunch of process and bullshit
Work on things that matter
Know and help build the strategy