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Goodbye Keyword Data, Say Hello To S**t Load Of Other Data - (Not Provided Solution)

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Aman Talwar
Aman Talwar

A presentation on how we are dealing with not having keyword data for SEO reporting at our agency. Please share if you find it useful. Ta.

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Goodbye Keyword Data; Say Hello to S**t load of other Data
September 23 – Google confirms that it’s defaulted to SSL search, I’m like… @AmanTalwar
Goodbye Keyword Data, Say Hello To S**t Load Of Other Data - (Not Provided Solution)
Identify Personas Understanding the Searcher behind the Search is Important • First Home Buyers Refinancing • • • Demographics – Age, Gender Lifestyle Interests [Websites & therefore Content] Pain Points Tools we use • Social Data • Online Surveys • Google Affinity Segments Investors Renovators @AmanTalwar
Google Affinity Segments Use this data to understand and segment your audience @AmanTalwar
Rankings & Search Volume Data Group Kwds into categories Use SEMRush Data @AmanTalwar
Internal Search Data Use this data to find long tail keywords @AmanTalwar
Google WMT Data Use Google’s Python library to download this data @AmanTalwar
Bing WMT Data Only Google has blocked the keyword data for now, behaviours are the same for Bing @AmanTalwar
Paid Search Data Take learnings from PPC and apply it to SEO @AmanTalwar
Google Trends Data Use Google Trends data to see trends and forecasts @AmanTalwar
Google Keyword Planner Data Use Keyword Planner to discover keywords @AmanTalwar
Referral Data High Quality Relevant Sites will send quality traffic & conversions @AmanTalwar
L.P. Data - Focus On Conversions Top Converting LP Do A/B Testing Test Test Test Test Test Headlines Copy Meta Tags Call To Action Images Use Landing Page data to discover top converting landing pages and then perform A/B tests on them to increase Conversion Rates @AmanTalwar
@AmanTalwar
Thank You / Q&A Aman Talwar Email: aman@amantalwar.com Twitter: @AmanTalwar

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Goodbye Keyword Data, Say Hello To S**t Load Of Other Data - (Not Provided Solution)

  • 1. Goodbye Keyword Data; Say Hello to S**t load of other Data
  • 2. September 23 – Google confirms that it’s defaulted to SSL search, I’m like… @AmanTalwar
  • 4. Identify Personas Understanding the Searcher behind the Search is Important • First Home Buyers Refinancing • • • Demographics – Age, Gender Lifestyle Interests [Websites & therefore Content] Pain Points Tools we use • Social Data • Online Surveys • Google Affinity Segments Investors Renovators @AmanTalwar
  • 5. Google Affinity Segments Use this data to understand and segment your audience @AmanTalwar
  • 6. Rankings & Search Volume Data Group Kwds into categories Use SEMRush Data @AmanTalwar
  • 7. Internal Search Data Use this data to find long tail keywords @AmanTalwar
  • 8. Google WMT Data Use Google’s Python library to download this data @AmanTalwar
  • 9. Bing WMT Data Only Google has blocked the keyword data for now, behaviours are the same for Bing @AmanTalwar
  • 10. Paid Search Data Take learnings from PPC and apply it to SEO @AmanTalwar
  • 11. Google Trends Data Use Google Trends data to see trends and forecasts @AmanTalwar
  • 12. Google Keyword Planner Data Use Keyword Planner to discover keywords @AmanTalwar
  • 13. Referral Data High Quality Relevant Sites will send quality traffic & conversions @AmanTalwar
  • 14. L.P. Data - Focus On Conversions Top Converting LP Do A/B Testing Test Test Test Test Test Headlines Copy Meta Tags Call To Action Images Use Landing Page data to discover top converting landing pages and then perform A/B tests on them to increase Conversion Rates @AmanTalwar
  • 16. Thank You / Q&A Aman Talwar Email: aman@amantalwar.com Twitter: @AmanTalwar