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Google adwprds

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Dr,Saini Anand
Dr,Saini Anand

The document discusses Google AdWords and how it works. It explains that Google is worth billions because of targeted web advertising and that AdWords allows businesses to set up advertising campaigns with ads, search words, and landing pages. It provides tips for businesses on using AdWords effectively, such as starting with a low budget, carefully choosing search words, and monitoring which ad versions receive more clicks.

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Google adwprds
• Do you ignore the ads?
• Do you ignore the ads? • Ever clicked an ad?
• Do you ignore the ads? • Ever clicked an ad? • Was the ad related to your mindset at the time you clicked?
Reason why Google is worth billions
Reason why Google is worth billions http://adwords.google.com
• Reason why Google is worth billions • http://adwords.google.com • Targeted Web advertising for your business
A Google Email address (free) A credit card A website where clicks are directed  A site that allows online ordering  Or has an easy way to reach you
• You generally pay per click • Popular search words cost more • You set a daily budget (no way to perfectly enforce)
• Landing page is scanned • Relevance of search words is scored for search placement • Relevance to WebPages with ads is used to determine content placement
Google adwprds
Google adwprds
Campaigns Ad groups Text ads Search words Negative search words Ad impressions
Google adwprds
Google adwprds
Google adwprds
Google adwprds
• Heading, 25 chars • Display Line 1 – 35 chars • Display Line 2 – 35 chars • Display URL – 35 chars (USE IT!) • Actual URL – not displayed, as long as needed
Google adwprds
Google adwprds
Don’t be afraid to try it Click around, try various features/tools Create landing page on website for each ad group Create multiple ad versions  Monitor which gets more clicks
Think like your customer Think like Google Think of others that are NOT customers Do some searches yourself  Check out competition  Examine content of websites that come up New search words
Start cheap and analyze your results Follow Google’s tips Keep dairy of changes, note results Make ads with call to action Chose words carefully Email yourself, study ads that appear
Google adwprds
THANK U Join us Add: WZ-30-a,Bhagwan Das Nagar East Punjabi Bagh, Delhi-110026 Tel.: 011 28316148, 3203571, 30538061 Mobile; +91-8010 298 388, 8010 198 388 E-mail: info@seocertification.org.in

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Google adwprds

  • 2. • Do you ignore the ads?
  • 3. • Do you ignore the ads? • Ever clicked an ad?
  • 4. • Do you ignore the ads? • Ever clicked an ad? • Was the ad related to your mindset at the time you clicked?
  • 5. Reason why Google is worth billions
  • 6. Reason why Google is worth billions http://adwords.google.com
  • 7. • Reason why Google is worth billions • http://adwords.google.com • Targeted Web advertising for your business
  • 8. A Google Email address (free) A credit card A website where clicks are directed  A site that allows online ordering  Or has an easy way to reach you
  • 9. • You generally pay per click • Popular search words cost more • You set a daily budget (no way to perfectly enforce)
  • 10. • Landing page is scanned • Relevance of search words is scored for search placement • Relevance to WebPages with ads is used to determine content placement
  • 13. Campaigns Ad groups Text ads Search words Negative search words Ad impressions
  • 18. • Heading, 25 chars • Display Line 1 – 35 chars • Display Line 2 – 35 chars • Display URL – 35 chars (USE IT!) • Actual URL – not displayed, as long as needed
  • 21. Don’t be afraid to try it Click around, try various features/tools Create landing page on website for each ad group Create multiple ad versions  Monitor which gets more clicks
  • 22. Think like your customer Think like Google Think of others that are NOT customers Do some searches yourself  Check out competition  Examine content of websites that come up New search words
  • 23. Start cheap and analyze your results Follow Google’s tips Keep dairy of changes, note results Make ads with call to action Chose words carefully Email yourself, study ads that appear
  • 25. THANK U Join us Add: WZ-30-a,Bhagwan Das Nagar East Punjabi Bagh, Delhi-110026 Tel.: 011 28316148, 3203571, 30538061 Mobile; +91-8010 298 388, 8010 198 388 E-mail: info@seocertification.org.in