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Google Data Studio - First impressions @ Measurecamp

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Phil Pearce
Phil Pearce

This document provides an agenda for a presentation on Google Data Studio. The agenda includes: 1. An overview of the role of data visualization in decision making. 2. How to create visualizations using Google Data Studio, including the interface and available connectors. 3. Examples of different types of reports that can be built in Google Data Studio, such as website analytics, YouTube analytics, AdWords performance, and marketing attribution. 4. A quiz for participants to test their understanding of Google Data Studio.

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Google Data Studio Special thanks to for these slides
1. Role of visualiaation in decision-making 2. How to visualisation using Google Data Studio 3. Examples of Google Data Studio reports 4. Quiz Agenda
1.Role of visualisation in decision-making
Why use data visualisation ? 1. 90% of the information a person perceives is through sight. 2. 70% of the sensory receptors are located in the eyes. 3. About 50% of human brain neurons are involved in the processing of visual information. 4. Human productivity is 17% higher when working with visual information. 5. A person understand 323% better if the answer contains illustration. 6. A person understand visual information 60,000 times faster comparison to the same information as text.
Who earned the most medals in Rio ?
Who earned the most medals in Rio ?
Who earned the most medals in Rio ?
Requirements for a visualization tool 1. Combining data from different sources 2. Data formulas & functions (computed metrics & parameters) 3. A wide selection of widgets & graphs 4. Style, design, interactive reports 5. Access to the record management 6. Simple intuitive interface
2. Google Data Studio
Data Studio part of Google Analytics 360 Suite Tag Manager 360 - Data Collection Data Studio 360 Data Analysis and Visualization Analytics 360 Customer Insights Attribution 360 Marketing Measurement Optimize 360 Site Testing and Personalization Audience Center 360 Audience Management
What you need to know about Google Data Studio 1. 2nd June 2016 - US Public Beta 2. You can create reports and sources via a VPN 3. Five reports per account in free version. 4. Unlimited number of data sources. 5. Unlimited number of tabs in per report. 6. Ability to copy reports.
We need to learn three simple steps
Available connectors
Demo: interface Google Data Studio
Access control Action Can view Can edit Is owner View data in the report x x x Copy the report and store on Google Drive x x x Share / stop sharing the report with others x x Modify the report x x Add and modify data from attached data sources x x Attach / remove data sources x x Create / delete the report x
Notes so far: 1. Beta-issues (fixed soon): - Currency defaults to USD - Sometimes see service error - Quality Score missing from Adwords integration - Must be loggedin to a google account to view report. 2. You can`t natively create a filter on a metric (unless you use an if statement calculated field) 3. Default date ranges are missing 4weekly & half year. 4. Only possible to join date using date field 5. Currently no ETL / transform function (but this can be done in BigQuery)
3. Examples of reports in Google Data Studio
Sample reports 1. Technical performance indicators for your website 2. YouTube Channel Report 3. What happened to M Night Shyamalan? 4. AdWords Report 5. Marketing Attribution Dashboard 6. TV Ad Perfomance 7. World Population
4. Quiz
bit.ly/data-studio-quiz
Top members from Quiz
Thank you

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Google Data Studio - First impressions @ Measurecamp

  • 1. Google Data Studio Special thanks to for these slides
  • 2. 1. Role of visualiaation in decision-making 2. How to visualisation using Google Data Studio 3. Examples of Google Data Studio reports 4. Quiz Agenda
  • 3. 1.Role of visualisation in decision-making
  • 4. Why use data visualisation ? 1. 90% of the information a person perceives is through sight. 2. 70% of the sensory receptors are located in the eyes. 3. About 50% of human brain neurons are involved in the processing of visual information. 4. Human productivity is 17% higher when working with visual information. 5. A person understand 323% better if the answer contains illustration. 6. A person understand visual information 60,000 times faster comparison to the same information as text.
  • 5. Who earned the most medals in Rio ?
  • 6. Who earned the most medals in Rio ?
  • 7. Who earned the most medals in Rio ?
  • 8. Requirements for a visualization tool 1. Combining data from different sources 2. Data formulas & functions (computed metrics & parameters) 3. A wide selection of widgets & graphs 4. Style, design, interactive reports 5. Access to the record management 6. Simple intuitive interface
  • 9. 2. Google Data Studio
  • 10. Data Studio part of Google Analytics 360 Suite Tag Manager 360 - Data Collection Data Studio 360 Data Analysis and Visualization Analytics 360 Customer Insights Attribution 360 Marketing Measurement Optimize 360 Site Testing and Personalization Audience Center 360 Audience Management
  • 11. What you need to know about Google Data Studio 1. 2nd June 2016 - US Public Beta 2. You can create reports and sources via a VPN 3. Five reports per account in free version. 4. Unlimited number of data sources. 5. Unlimited number of tabs in per report. 6. Ability to copy reports.
  • 12. We need to learn three simple steps
  • 14. Demo: interface Google Data Studio
  • 15. Access control Action Can view Can edit Is owner View data in the report x x x Copy the report and store on Google Drive x x x Share / stop sharing the report with others x x Modify the report x x Add and modify data from attached data sources x x Attach / remove data sources x x Create / delete the report x
  • 16. Notes so far: 1. Beta-issues (fixed soon): - Currency defaults to USD - Sometimes see service error - Quality Score missing from Adwords integration - Must be loggedin to a google account to view report. 2. You can`t natively create a filter on a metric (unless you use an if statement calculated field) 3. Default date ranges are missing 4weekly & half year. 4. Only possible to join date using date field 5. Currently no ETL / transform function (but this can be done in BigQuery)
  • 17. 3. Examples of reports in Google Data Studio
  • 18. Sample reports 1. Technical performance indicators for your website 2. YouTube Channel Report 3. What happened to M Night Shyamalan? 4. AdWords Report 5. Marketing Attribution Dashboard 6. TV Ad Perfomance 7. World Population