Google+ allows users to follow others without approval, post content to their profiles like Facebook, and organize contacts into custom circles. It has over 300 million active users globally since launching in 2011. Google+ impacts search results by ranking verified and engaged user profiles higher than anonymous content. Users can build their online reputation, or AuthorRank, by posting quality content and engaging with others on Google+.
2.
Like Twitter - Users are able to follow anybody that
they want to without requiring their target to accept a
„friend request‟.
Like Facebook - Users are able to post rich content
and detailed status updates to their profile and have
this content show up in other user‟s newsfeeds
Unique to Google+, Circles - allow users to create
custom groups of people that they would either like
to receive updates from or send updates to.
Many more features such as
hangouts, events, business pages, communities
@MichelleCasti
5.
Launched by Google in June 2011
December 2012 Stats :
◦ 235 million are active across Google (+1'ing apps in
Google Play, hanging out in Gmail, connecting with
friends in Search...)
◦ 135 million are active in just the stream.
Since December ( Announced in Jan 2013 )
Google+ has grown by 27 percent with 343 million
users globally. Making it the 2nd largest social
media network
@MichelleCasti
6. The
impact of Google+ on
the search results is very
significant
It
is only the beginning
@MichelleCasti
11.
Released in the beginning of 2012
Available only in the USA on google.com
When signed in with Google+, you‟ll find
personal results and profiles of people you
know or follow.
@MichelleCasti
14.
You need to develop you network in
Google+ so when people search for
your services they find you thank to
your friends
This is new word-of-mouth
marketing”
@MichelleCasti
16.
The idea behind AuthorRank is that your
reputation as a content creator will influence the
ranking of search results.
Google‟ Agent Rank Patent Application(2005)
Authors can mark the content that they publish
on the Web with a digital signature,
Authorship may influence the rankings of that
content by associating a reputation score with it.
@MichelleCasti
17. “Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in
most users naturally clicking on the top (verified)
results. The true cost of remaining
anonymous, then, might be irrelevance.”
The Future According To Google‟s Eric Schmidt
The earlier you start the better
@MichelleCasti
18.
A way to connect authors with their content on the
web ( Announced by Google on June 7 2011 )
Rich Snippet
@MichelleCasti
19. A short video that can help
http://castillomediagroup.com/claiminggoogle-authorship/
@MichelleCasti
20. “..my general rule is that people have a lot of free
time and people are on the Internet, there are
people who do really really evil and wrong things
on the Internet, and it would be useful if we had
strong identity so we could weed them out. I‟m not
suggesting eliminating them, what I‟m suggesting
is if we knew their identity was accurate, we could
rank them. Think of it like an identity rank.”
~Eric Schmidt in the Edinburgh Intl TV Festival on
August 28th, 2011 (Nov 7 2011 - SEO by Sea)
@MichelleCasti
24.
Tag people or page using + or @
You can edit after you post
+1 = “Like”
To bold text— put *asterisks* around the
word or phrase
To underline text— put _underscores_ around
the word or phrase •
To strikethrough text— put— dashes—
around the word or phrase
@MichelleCasti
25.
http://youtu.be/e-AlxC400y8
Custom groups of people that they would
either like to receive updates from or send
updates to.
Other people cannot see your circles names
Can be used for both listening and talking
You can circle up to 5000
@MichelleCasti
27.
Claim your authorship
Use Google+ : Post quality content, engage, build
relationships
Promote your Google+ profile to your existing network
@MichelleCasti
28. Add a good
headshot picture
Add relevant keywords
to Introduction,
Employment,
Education or
Places lived
Include hyper links
Link your profile to
Your website(s) (Under “contributor to
@MichelleCasti
30. In order to add a link from a webpage to a Google+
account the following line should be added to the code
of the page:
<link rel="author“
href="https://plus.google.com/115369062315673853
This may sound complicated but if your have a
WordPress website it is in fact very easy to do.
31.
There are few plugins as well as themes that
provide a user friendly interface to add the
required information.
I prefer using the WordPress SEO Plugin as I
use it anyway on all the websites I create and
use.
32. 1. Install and activate WordPress SEO plugin
2. Locate your profile in the users area and add the full URL of you Googl
33. Can easily be done by using Google‟s Rich
Snippet Verification Tool
35. Google
Places is now Google+ Local
Caveat: Cannot yet be used for:◦ Service area business with address correctly hidden
◦ Big brand or business with multiple locations
@MichelleCasti
39.
Reviews can be added only by a logged in
Google+ account
All local businesses will eventually be on
Google+
@MichelleCasti
40.
Using social extension links this +1 button to
your business‟ Google Plus page.
When users +1 the ad, it counts toward your
Google+page, and when users +1 your
Google+ page, it counts toward your ad.
Provides Social Proof to you ads
@MichelleCasti
41. Join the Google+ Insider community:
http://tinyurl.com/gplusinsider
Follow me in Google+
http://tinyurl.com/gplusinsider
@MichelleCasti