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Music Video Purposes Analysis


Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
                       Provide an explanation in relation to benefits     Provide any research evidence you can find that supports explanations of
                       (promotion, extension of income & outlets,         benefits for artist, record label and audience
                       synergy opportunities and strategies used by
                       producers to benefit label and artist)
Promotional            Having Twitter, a YouTube account, a Website
                       and a Facebook page will help promote Green
                       Day’s new music activities. Whether it is a new
                       music video, new song or new album, these
                       websites advertise what the band has new to
                       offer their fans. These constant reminders on
                       different sites will be seen by many different
                       people and this will encourage them to listen to
                       the band. Therefore giving them a wider
                       audience.




Extension of income    The benefits for the band from all the
                       advertising, is more money. The more albums,
                       merchandise and concert tickets they make the
                       more they’ll get. The wider the audience, the
                       more they’re music will sell. With them being
                       well known will help them be more exclusive.




Extension of outlets   To look at Green Day’s videos you can go to,       http://www.greenday.com/
                       YouTube and Music Channels. You can buy their
Music Video Purposes Analysis


                       music in Music Stores and iTunes. To purchase
                       their merchandise, music and concert tickets
                       you can use their website.




Synergy                Green Day have been signed to,                       http://www.geekstinkbreath.net/greenday/article/reprise-records/
                       *Epitaph Records
                       *Reprise Records                                     http://greenday.shop.bravadousa.com/Product.aspx?pc=BGCTGD18
                       *Lookout! Records
                       *Adeline Records, and
                       * Skene! Records.
                       The people they have stayed longer with are:
                       Lookout! (1988-1993)
                       Reprise (1993-present)
                       The merchandise sold can be bought on Fan
                       websites. This includes things such as; CDs, T-
                       shirts and wrist bands. The merchandise has
                       names of the “S.T.Jimmy” character and
                       pictures. This helps advertise the song as well as
                       the band itself. The merchandise helps
                       advertise the band themselves and the label
                       they are signed with.
Music Video Purposes Analysis
Music Video Purposes Analysis


Producers strategies   To make sure the band is successful, having a
                       strategy or plan will really help. To begin the
                       career the band would have possibly used their
                       own money to buy equipment, hire places to
                       rehears and pay to perform in places. This will
                       make it all worth it, as it has been proven for
                       Green Day. After being signed, the key is to
                       shoot a music video so that this can been
                       shown online and on Music channels. After this
                       has been seen they can create an audience
                       demographic and they can create their music
                       around them. Touring will be very important to
                       advertise bands. From there they can use
                       Facebook, Twitter and Blogs to brandish the
                       bands activities. The video to Jesus Of Suburbia
                       adds depth in the band and makes people want
                       to know more about this character in the song.
                       People will listen to it more to understand the
                       story. Also, they will be questioning if this
                       “S.T.Jimmy” is Billy-Joe (lead singer) himself.

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  • 1. Music Video Purposes Analysis Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of (promotion, extension of income & outlets, benefits for artist, record label and audience synergy opportunities and strategies used by producers to benefit label and artist) Promotional Having Twitter, a YouTube account, a Website and a Facebook page will help promote Green Day’s new music activities. Whether it is a new music video, new song or new album, these websites advertise what the band has new to offer their fans. These constant reminders on different sites will be seen by many different people and this will encourage them to listen to the band. Therefore giving them a wider audience. Extension of income The benefits for the band from all the advertising, is more money. The more albums, merchandise and concert tickets they make the more they’ll get. The wider the audience, the more they’re music will sell. With them being well known will help them be more exclusive. Extension of outlets To look at Green Day’s videos you can go to, http://www.greenday.com/ YouTube and Music Channels. You can buy their
  • 2. Music Video Purposes Analysis music in Music Stores and iTunes. To purchase their merchandise, music and concert tickets you can use their website. Synergy Green Day have been signed to, http://www.geekstinkbreath.net/greenday/article/reprise-records/ *Epitaph Records *Reprise Records http://greenday.shop.bravadousa.com/Product.aspx?pc=BGCTGD18 *Lookout! Records *Adeline Records, and * Skene! Records. The people they have stayed longer with are: Lookout! (1988-1993) Reprise (1993-present) The merchandise sold can be bought on Fan websites. This includes things such as; CDs, T- shirts and wrist bands. The merchandise has names of the “S.T.Jimmy” character and pictures. This helps advertise the song as well as the band itself. The merchandise helps advertise the band themselves and the label they are signed with.
  • 4. Music Video Purposes Analysis Producers strategies To make sure the band is successful, having a strategy or plan will really help. To begin the career the band would have possibly used their own money to buy equipment, hire places to rehears and pay to perform in places. This will make it all worth it, as it has been proven for Green Day. After being signed, the key is to shoot a music video so that this can been shown online and on Music channels. After this has been seen they can create an audience demographic and they can create their music around them. Touring will be very important to advertise bands. From there they can use Facebook, Twitter and Blogs to brandish the bands activities. The video to Jesus Of Suburbia adds depth in the band and makes people want to know more about this character in the song. People will listen to it more to understand the story. Also, they will be questioning if this “S.T.Jimmy” is Billy-Joe (lead singer) himself.