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Greensole

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Inspiria
Inspiria

Greensole, recycles discarded sports shoes to comfortable footwear and provide them to the neediest through corporates, NGOs and schools. Greensole also market a part of the footwear manufactured towards building a self-sustaining social venture.

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Greensole
 Globally 35 cr. pairs of sports shoes are discarded each year  While, ever day worldwide 120 cr. people* wake up without having any kind of footwear whatsoever Did you know? *UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010
What we do? Recycle non-biodegradable torn sports shoes into comfortable footwear!
Problem  Globally 150 crore sports shoes are manufactured. • 35 crore pairs of these sports shoes are discarded each year • 0.5% (75 lacs) are rejected as part of the manufacturing process  Sports shoes have a shelf life • They are not easy to repair • Athletes discard 4 pairs of sport shoes in a year  Discarded sports shoes are non-biodegradable and upon incineration generate 30lbs of emissions/pair, equivalent to leaving a 100-watt bulb burning for a week
 Non biodegradable materials used: PET, EVA, PU foam, nylon and rubber  Making sports shoes is a complex and intensive process involving assembling up to 65 parts in 360 steps Life Cycle Assessment
Vision  To provide footwear to protect millions of people who are dying each year due to diseases caused by unprotected feet  To give livelihood to the underprivileged sections of society  To make footwear with an absolutely minimal carbon footprint  To promote the culture of recycling towards a sustainable tomorrow
How it Started..  Being athletes we are forced to discard 3-4 pairs of sports shoes each year due to excessive usage  Idea developed while experimenting on our discarded sports shoes where we sought to utilize them in a productive manner  Earlier utilized for personal use but have now made this into a social venture
Milestones  December 2013, we developed this idea by experimenting on our own discarded sports shoes  April 2014, selected among top 30 innovators of the country by EDII, Ahmadabad in their “launchpad” challenge  August 2014, won ESENSEX business plan competition held by NEN at Jai Hind College  February 2015, won Technology and Sustainable Development Award at Eureka 2015, Asia’s largest B-plan competition, were among top 25 start-ups of India by Tata First Dot 2015, developed product, got patents, have partnerships, have started providing footwear to the needy and also selling.
Current Status  Already in the market; refurbishing started at our facility  Industrial Design Patents: D262161 & D262162
Partnerships
Our first customers at Entrepreneurship Development Institute of India (EDII), Ahmedabad
Versions of the Product  Rs. 149, for corporates/NGOs/sports organizations, ideal for fulfilling Corporate Social Responsibility  Rs. 249, general, sold in traditional retail and online stores  Rs. 299, customized, people giving their shoes get slippers of that very shoe but at a higher cost (to be launched in May, 2016)  Rs. 749, high end recycled slippers to be housed at ethnic stores (to be launched in Jan, 2016)  Profits from sales would be ploughed back into various related CSR initiatives
Business Model
Rs. 149/-
Rs. 149/-
Rs. 149/- Rs. 149/-
• Rs. 149, for corporates/NGOs/sports organizers, ideal for doing CSR/charity • The Cause: People are dying bare feet an epidemic we can eliminate Ever day worldwide 120 crore people* wake up without having any kind of footwear whatsoever A lack of adequate footwear is more than a simple inconvenience or lack of comfort * UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010
 Millions of people are infected by Hookworm, Elephantiasis and Tungiasis and dying each year due to diseases contracted through unprotected feet  In villages people do not wear shoes, so we have developed a sturdy recycled footwear which they can wear even while going to the fields for farming  Identified areas where people require footwear and at a later stage we will be setting up recycling facilities in the villages itself
Restoring Dignity
Rs. 249-299/-
Demand • Corporates/NGOs/schools pay us to donate footwear to the needy • Companies want to buy recycled footwear for their workers • Recycled footwear are sold to public and revenues are ploughed back into the venture • Sell carbon credits, auction sports shoes refurbished to footwear of famous personalities & also plan to have duel purpose collection centers
Auctioning Sports Shoes of Famous Personalities
Greensole
Competitors • There are no direct competitors as ours is a novel idea 1.) For corporate Corporates can choose to invest in other causes like giving food to the needy etc but ours’ being an innovative thought, is getting great traction! 2.) General category: for public Competes with footwear which is not recycled but available in the same price range 3.) Customized footwear out of one’s own shoes No company is providing this service and as per our market survey it has got great traction
4.) High-end recycled footwear Competes with recycled footwear made of different materials (jute, used tires) in the same price range, but we also represent a social cause unlike our competitors. 5.) Auctioning, refurbished-shoes of famous personalities Something unique to our venture 6.) Helping companies like Nike and Adidas, recycle their defective shoes (7.5 million/yr) Currently no competitors in this segment
USPs 1.) Everyone can be a part of the cause as people would not mind spending Rs. 149 to donate a pair in their locality 2.) The slippers will revolutionize the trekking industry by providing light weight and durable footwear 3.) This innovation would ultimately lead to reduction of carbon footprint 4.) Utility to elderly people because of the cushion in the slippers and to people from the theatre who prefer comfortable slippers 5.) Possibility of the beginning of a new game known as running slippers i.e. running while wearing these specialized slippers
We have also taken care of  Cash Cycle  Inflation Cost  Inventory Cost
MVP  First hand made, semi automate and then fully automate  Fixed Investment; sustainability will increase overtime
Team Description
 Enrolled in Babson College’s MSM in Entrepreneurial Leadership program  Graduated from Jai Hind College (BMS), 2015  Did his schooling from Mayo College, Ajmer  An ornithologist and has published his first book titled "Birds of Aravallis" in association with Rajasthan Tourism and BNHS India  An ardent marathon runner, he was also a part of the finance committee at the Harvard India Conference which was held in New Delhi, 9-10th January 2015  Handling Marketing, Business Development and Finance at Greensole Shriyans Bhandari, CEO & Co-founder
 National level Indian athlete  Has won several races including Lavasa Run, Thane and Khargadh Marathon.  Lacks formal education and comes from a family in Uttrakhand  Came to Mumbai when he was 8 years old and stayed in an orphanage (Sathi) but has now made himself self sufficient  Creative, hard working, determined and has a knack for entrepreneurship  Handling design and manufacturing of the slippers  Knows professional athletes and sports organizations across the country Ramesh Dhami, Co-founder
 Designer , 3 workers, 2 interns, 14 volunteers. Technical advisors from FDDI, Kolkata and mentors from NEN & IIT, Mumbai  Being sportsmen we know sports organizers and athletes across the country
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  • 2.  Globally 35 cr. pairs of sports shoes are discarded each year  While, ever day worldwide 120 cr. people* wake up without having any kind of footwear whatsoever Did you know? *UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010
  • 3. What we do? Recycle non-biodegradable torn sports shoes into comfortable footwear!
  • 4. Problem  Globally 150 crore sports shoes are manufactured. • 35 crore pairs of these sports shoes are discarded each year • 0.5% (75 lacs) are rejected as part of the manufacturing process  Sports shoes have a shelf life • They are not easy to repair • Athletes discard 4 pairs of sport shoes in a year  Discarded sports shoes are non-biodegradable and upon incineration generate 30lbs of emissions/pair, equivalent to leaving a 100-watt bulb burning for a week
  • 5.  Non biodegradable materials used: PET, EVA, PU foam, nylon and rubber  Making sports shoes is a complex and intensive process involving assembling up to 65 parts in 360 steps Life Cycle Assessment
  • 6. Vision  To provide footwear to protect millions of people who are dying each year due to diseases caused by unprotected feet  To give livelihood to the underprivileged sections of society  To make footwear with an absolutely minimal carbon footprint  To promote the culture of recycling towards a sustainable tomorrow
  • 7. How it Started..  Being athletes we are forced to discard 3-4 pairs of sports shoes each year due to excessive usage  Idea developed while experimenting on our discarded sports shoes where we sought to utilize them in a productive manner  Earlier utilized for personal use but have now made this into a social venture
  • 8. Milestones  December 2013, we developed this idea by experimenting on our own discarded sports shoes  April 2014, selected among top 30 innovators of the country by EDII, Ahmadabad in their “launchpad” challenge  August 2014, won ESENSEX business plan competition held by NEN at Jai Hind College  February 2015, won Technology and Sustainable Development Award at Eureka 2015, Asia’s largest B-plan competition, were among top 25 start-ups of India by Tata First Dot 2015, developed product, got patents, have partnerships, have started providing footwear to the needy and also selling.
  • 9. Current Status  Already in the market; refurbishing started at our facility  Industrial Design Patents: D262161 & D262162
  • 11. Our first customers at Entrepreneurship Development Institute of India (EDII), Ahmedabad
  • 12. Versions of the Product  Rs. 149, for corporates/NGOs/sports organizations, ideal for fulfilling Corporate Social Responsibility  Rs. 249, general, sold in traditional retail and online stores  Rs. 299, customized, people giving their shoes get slippers of that very shoe but at a higher cost (to be launched in May, 2016)  Rs. 749, high end recycled slippers to be housed at ethnic stores (to be launched in Jan, 2016)  Profits from sales would be ploughed back into various related CSR initiatives
  • 17. • Rs. 149, for corporates/NGOs/sports organizers, ideal for doing CSR/charity • The Cause: People are dying bare feet an epidemic we can eliminate Ever day worldwide 120 crore people* wake up without having any kind of footwear whatsoever A lack of adequate footwear is more than a simple inconvenience or lack of comfort * UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010
  • 18.  Millions of people are infected by Hookworm, Elephantiasis and Tungiasis and dying each year due to diseases contracted through unprotected feet  In villages people do not wear shoes, so we have developed a sturdy recycled footwear which they can wear even while going to the fields for farming  Identified areas where people require footwear and at a later stage we will be setting up recycling facilities in the villages itself
  • 21. Demand • Corporates/NGOs/schools pay us to donate footwear to the needy • Companies want to buy recycled footwear for their workers • Recycled footwear are sold to public and revenues are ploughed back into the venture • Sell carbon credits, auction sports shoes refurbished to footwear of famous personalities & also plan to have duel purpose collection centers
  • 22. Auctioning Sports Shoes of Famous Personalities
  • 24. Competitors • There are no direct competitors as ours is a novel idea 1.) For corporate Corporates can choose to invest in other causes like giving food to the needy etc but ours’ being an innovative thought, is getting great traction! 2.) General category: for public Competes with footwear which is not recycled but available in the same price range 3.) Customized footwear out of one’s own shoes No company is providing this service and as per our market survey it has got great traction
  • 25. 4.) High-end recycled footwear Competes with recycled footwear made of different materials (jute, used tires) in the same price range, but we also represent a social cause unlike our competitors. 5.) Auctioning, refurbished-shoes of famous personalities Something unique to our venture 6.) Helping companies like Nike and Adidas, recycle their defective shoes (7.5 million/yr) Currently no competitors in this segment
  • 26. USPs 1.) Everyone can be a part of the cause as people would not mind spending Rs. 149 to donate a pair in their locality 2.) The slippers will revolutionize the trekking industry by providing light weight and durable footwear 3.) This innovation would ultimately lead to reduction of carbon footprint 4.) Utility to elderly people because of the cushion in the slippers and to people from the theatre who prefer comfortable slippers 5.) Possibility of the beginning of a new game known as running slippers i.e. running while wearing these specialized slippers
  • 27. We have also taken care of  Cash Cycle  Inflation Cost  Inventory Cost
  • 28. MVP  First hand made, semi automate and then fully automate  Fixed Investment; sustainability will increase overtime
  • 30.  Enrolled in Babson College’s MSM in Entrepreneurial Leadership program  Graduated from Jai Hind College (BMS), 2015  Did his schooling from Mayo College, Ajmer  An ornithologist and has published his first book titled "Birds of Aravallis" in association with Rajasthan Tourism and BNHS India  An ardent marathon runner, he was also a part of the finance committee at the Harvard India Conference which was held in New Delhi, 9-10th January 2015  Handling Marketing, Business Development and Finance at Greensole Shriyans Bhandari, CEO & Co-founder
  • 31.  National level Indian athlete  Has won several races including Lavasa Run, Thane and Khargadh Marathon.  Lacks formal education and comes from a family in Uttrakhand  Came to Mumbai when he was 8 years old and stayed in an orphanage (Sathi) but has now made himself self sufficient  Creative, hard working, determined and has a knack for entrepreneurship  Handling design and manufacturing of the slippers  Knows professional athletes and sports organizations across the country Ramesh Dhami, Co-founder
  • 32.  Designer , 3 workers, 2 interns, 14 volunteers. Technical advisors from FDDI, Kolkata and mentors from NEN & IIT, Mumbai  Being sportsmen we know sports organizers and athletes across the country
  • 43. Support Our Initiative on Facebook