The document discusses the relationship between growth hacking and user experience (UX). While growth hackers focus on tweaking products or marketing to acquire users in the short term, UX designers take a long term approach of designing products to best serve user needs. The document argues that growth hacking and UX can work together effectively if UX designers are given freedom to prioritize the user experience and not just short term gains. When combined, growth hacking and UX have the potential to generate long term revenue by building products people truly love and want to use.
3. Growth hackers
find creative solutions to
growth-related problems
within a product.
User Experience
experiments and tests to
engineer a great experience
and solve problems for
everyone using a product.
Digital marketers promote
brands and increase
conversions through
targeted, measurable, and
interactive techniques.
Digital Marketing Growth hackers User Experience
6. Don Norman popularised the term “user experience” while working at
Apple in the 1990’s and companies like Xerox’s PARC were conducting
formal research on computer-human interaction since 1970s.
User Experience
8. User Experience is fundamentally about the relationship
between people and technology. More than that, it’s about
identifying and designing that relationship.
10. Next to its scientific roots, the User Experience field itself has been
around long enough to have developed its own best practices.
11. Growth Hackers tends to focus on tweaking
product or existing marketing to acquire users.
12. It's easy to get Growth Hacking and UX convoluted
since both advance their goals through understanding
human behaviour.
13. Growth hackers User Experiencevs
“How can we increase
conversions or brand
affinity?”
“What do our customers
need, and how can we best
serve them?”
14. Growth hackers User Experiencevs
Business view User view
QualityQuantity
Improves experiencesIncrease conversions
Making things people wantMaking people want things
All Testing (Quantitive / Qualitative)A/B Testing
StrategicTactical
Long TermShort Term
15. “If the goal of growth hacking is to
create value for the business,
then the goal of user experience is to
create value for the customer.”
16. While Growth Hacking and UX are not core-value compatible, they
are powerful assets to a company if managed wisely and held in
proper balance.
17. Growth Hackers and UX Designers should work together
because we share the common interests of understanding
human behaviour and building brand loyalty.
18. User Experience can help Growth Hackers get valuable
intelligence around how to sell or position a product more
effectively.
23. The way that people interact with brands has changed.
It’s not enough to simply tell people you have a product
they want or need.
They need to experience it.
The need to feel it.
They need to love it.
29. There are two type of User Experience Designers.
Generalist and Specialist
30. I am a specialist.
Also known as T-Shaped.
Tim Brown, CEO of IDEO, defended this approach
(IDEO is an award-winning global human-centered design firm
founded in 1991)