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Guerrilla E-Marketing for Staple Hill Chamber of Trade

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Andrew Poulton
Andrew Poulton

A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon

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WebMarketing
Agenda The Web – Reality Check
“Old Hat”
Networking
Going Viral
Video Marketing
Blogging
Twitter
Apps
On the HorizonWorld Wide Web – Reality Check
Web Marketing is a Marathon
This is a Sprint
World Wide Web – Reality CheckVast Market Opportunity
World Wide Web – Reality Check 6.9 Bn 1.7 Bn 47 m
World Wide Web – Reality CheckLots of money spent online
World Wide Web – Reality Check2009 2010£88 bn £118 bn£150 bn £200 bn
World Wide Web – Reality Check£ BnSource IMRG
World Wide Web – Reality CheckNew ways of working & morethings to do means people spend more and more timeonline
World Wide Web – Reality CheckPCLaptopNetbookiPad / TabletsiPhone / Smart PhoneWiFi3G4G
Old Hat – but still relevant
Guerrilla E-Marketing for Staple Hill Chamber of Trade
Get FoundSearch Engine Optimisation [SEO] Google Base
Get FoundSearch Engine Optimisation [SEO] 83% of web users use Search Engines95% use Google50% of users go beyond page 110% of users venture past page 2
Get FoundGoogle Localwww.google.com/places
Probably the greatest marketing opportunityknown!
Get FoundGoogle AdsGoogle Adwords
Email Marketing
Why Email Marketing?It’s Effective
Why Email Marketing?It’s Not Expensive
Guerrilla E-Marketing for Staple Hill Chamber of Trade
Email Marketing – Measure by Measure
Online Networks – WhyThe Internet is Evolving Web 3 dot zero????Web 2 dot zeroUser Generated Content Blogs
Networking2001Web 1 dot zeroWebsites and email1990Bulletin Boards1978
Time to First 50m Audience38 Years13 Years4 Years 2 Years
Online Networks
Online Networks – Why Stay in touch with existing clients
Reach out to new audiences and markets
Better understanding of related markets
Relative low cost of entry
Possible high returnSocial Networks
Average age distribution across social network sites25%19%18%15%10%9%3%18-240-1725-3435-4445-5455-6465+Data source: Google Ad Planner
Social NetworksSocial Media is the No. 1 online activity
Social Networks2/3rds of the Global Internet population visit Social Networks
Social Networks10% of all internet time is spent on Social Networks
Social Networkswww.facebook.com
FacebookIf Facebook was a country it would be1/ China2/ India3/ Facebook4/ USA1.33 bn1.15 bn650 m311 m
FacebookAdds 1/2musers every day
Facebook5bn minutesspent on Facebook EVERY day
Facebook1bnweb links
news stories
blog postsshared each week
FacebookFacebook now has a greatershare of theinternet than
Facebook3 Types of presence Profile – personal
Page – for businesses
Groups - for anyoneEach has unique benefits and negatives. Research to ensure you choose what’s best for you.
Facebook – Get Started – build profile
Facebook – Get Started – build page
Facebook – Get Started – Join In
Facebook – AdvertisingTargeted
Either Cost per Click or Cost per 1,000 impressions
Measurable
Controllable
Daily Budget
Scheduling
Test, Measure, FeedbackSocial Networks – Profile BuildingGroups Search for groups
Join some groups
Start your own group
Contribute and add value
Link back to your websiteBusiness Networks
Linkedin – Networking for Professionals
Linkedin – Networking for Professionals100 millionregistered professional users in more than200 countries
Linkedin – Networking for ProfessionalsMore than 50%located outside of the USA
Linkedin – Networking for ProfessionalsMore than 1mcompanies have a Linkedin Company Page
Linkedin – Networking for ProfessionalsAdds 1mnew members every 12 days
Linkedin – Networking for ProfessionalsMore than 2bnpeople searchesin 2010
Linkedin – Getting Started – build profilePersonal Profile
Linkedin – Getting Started – build profileCompany Profile
Linkedin – Getting Started – make contacts
Linkedin – Getting Started – find groups
Linkedin – Getting Started – Answers
Linkedin – AdvertiseTargeted
Either Cost per Click or Cost per 1,000 impressions
Measurable
Controllable
Daily Budget
Scheduling
Test, Measure, FeedbackViral Marketing’s free…..pst pass it on
Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible
2040020 x 20400 x 2080008000 x 20160,0003.2m160,000 x 20Viral Marketing – How & Why
Viral Marketing – How & WhyThe Thresher ‘Virus’
Viral Marketing – How & WhyDiscount Voucher intended for Suppliers and their Friends
Circulated via chat-rooms, blogs and email 800,000 timesViral Marketing – How & WhyCreated queues outside stores
National TV news coverage
National Radio coverage
National Print news coverage
Generated a rumoured £15m T/OViral Marketing -How Refer a friend Competitions Video
Video Marketing
Video Marketing 2ndmost searchedsite on theinternet
Video Marketing 2bnvideos watchedevery day
Video Marketing 24 hoursof new contentuploaded everyminute
Video Marketing Average personspends15 minuteson YouTube every day

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Guerrilla E-Marketing for Staple Hill Chamber of Trade