Guerrilla marketing-2011

1. Guerrilla e-marketingJoin the r-evolution

2. Introduction - Business Link – Services What’s next?Make contactBusiness Link0845 600 99 66enquiry@businesslinksw.co.ukwww.businesslinksw.co.uk

3. AgendaIntroduction

4. Marketing – what we know

5. Social Networks

6. Business Networks

7. Viral

8. Video Marketing

9. Email Marketing

10. Blogging

11. TwitterWorld Wide Web – The World Wide WHY!Vast Market Opportunity

12. World Wide Web – The World Wide WHY!Lots of money spent online

13. World Wide Web – The World Wide WHY!New ways of working meansPeople spend more and more time online

14. PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G

15. World Wide Web – The World Wide WHY!Less Paper Less Travelling Less CarbonIYRE = Improve Your Resource Efficiency

16. Is your business ready?Do you have Phone systems in place to deal with calls?

17. People to deal with enquiries?

18. Stock to deal with uplift in orders?

19. Logistics in place to deliver on new orders?

20. Cashflow to meet increased demand?Is your site ready?The right nameThe right site

21. Choosing a domain name What name could you use?Business name Service name Product name

22. Short is good

23. Think about how and where it will be usedPrint In conversationChoosing a name – The Goodwww.diy.comwww.bbc.co.ukwww.cadbury.co.ukwww.wispa.co.ukwww.formula1.comwww.tesco.co.uk

24. Choosing a name – The Badwww.phones4u.co.ukwww.toys2wish4.comwww.4learning.comwww.any-domain-with-too-many-hyphens.co.uk

25. Choosing a name – The Uglywww.speedofart.com

26. Choosing a name – The Uglywww.whorepresents.com

27. Choosing a name – The Uglywww.penisland.net

28. Is your site ready?Do the pages open quickly?Is it easy to navigate?Loaded with compelling and relevant content?

29. Does it Grab the Attention?A – I – D – A – Grab their ATTENTIONGenerate an INTERESTBuild the DESIREPromote the ACTION

30. Marketing – what we know In 1873, John Wanamaker, father of the department store said50% of marketing worksWe don’t know which 50%…….however, this is the traditional view in a pre-internet world!

31. Marketing – what we know Everything on the internet can be measuredYou just have to know howIf it can’t be measured – it’s probably not worth doing

32. AgendaIntroduction

34. Social Networks

36. Viral

37. Video Marketing

38. Email Marketing

39. Blogging

40. TwitterSocial NetworksBusiness Networks

41. Online Networks – Why Stay in touch with existing clients

42. Reach out to new audiences and markets

43. Better understanding of related markets

44. Relative low cost of entry

45. Possible high returnFacebook – The Big Daddy

46. Online Networking - Why Reach new audiencesFacebook – 550m

47. MySpace – 110m

48. Twitter –185m

49. LinkedIn – 85m

50. Plaxo – 15m

51. Ecademy – 12mOnline Networks – Howwww.facebook.com

52. Facebook – Getting Started3 Types of presence Profile – personal

53. Can join groups

54. Ugly URL

55. Indexed by Search EnginesFacebook – Getting Started3 Types of presence Page – business

56. Can’t Join Groups

57. Can host apps

58. “Vanity” URL

59. Indexed by Search Engines

60. Visitor stats availableBest for brands and businesses

61. Facebook – Getting Started3 Types of presence Group – both

62. Linked to Site Admin

63. New members have to be approved

64. Send “Direct” messages to members

65. Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]

66. Facebook – Getting Started – build profile

67. Facebook – Getting Started – build page

68. Facebook – Getting Started – Join In

69. Social Networks – Build your profile - Groups Search for groups

70. Join some groups

71. Start your own group

72. Contribute and add value

73. Link back to your websiteAgenda Introduction

75. Social Networks

77. Viral

78. Video Marketing

79. Email Marketing

80. Blogging

81. TwitterBusiness Networks

82. Why Business Networks? LinkedIn – 85 million registered professional users

83. Plaxo – 15 million registered users

84. Ecademy – 12 million registered users

85. Xing – 6 million registered usersOPPORTUNITY!

86. Business Networks – 6 Degrees of Separation

87. Linkedin – Networking for Professionalswww.linkedin.com

88. Linkedin – Getting Started – build profile

89. Linkedin – Getting Started – make contacts

90. Linkedin – Getting Started – find groups

91. Linkedin – Getting Started – Answers

92. Agenda Introduction

94. Social Networks

96. Viral

97. Video Marketing

98. Email Marketing

99. Blogging

100. Twitter

101. Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible

102. 2040020 x 20400 x 2080008000 x 20160,0003.2m160,000 x 20Viral Marketing – How & Why

103. Viral Marketing

104. Viral Marketing -How Refer a friend Competitions Video

105. Britain’s Got TalentSusan BoyleSusan Boyle BGT Audition onYouTubeOver 70m viewings in 1 week

109. Social Networks

111. Viral

112. Video Marketing

113. Email Marketing

114. Blogging

115. Twitter

116. Video Marketing You’ve been framed!=Business Opportunity2nd most searched site on the internet YouTube – 2Bn videos watched………..DAILY

117. Video results appearing in Google SearchVideo Marketing

118. Video Marketing Team Pixie Zombie Make Up onYouTube

119. Video Marketing Your Video Look for an angle

120. Look for the competition

121. Get a feel for YouTube

122. Think how else it could be usedVideo MarketingYour Video

123. Video Marketing Your Video Prepare prepare prepare

124. Prepare and learn your script

125. use cue cards

126. Prepare your location

127. quiet and free from disturbance

128. Prepare yourself

129. Get filmingAgenda Introduction

133. Viral

136. Blogging

137. TwitterEmail Marketing

138. Why Email Marketing? Build Loyalty

139. Remind former clients that you are still around

140. Advise clients of full range of services

141. Provide easy access to latest – news/advice/offersWhy Email Marketing?It’s Not Expensive

143. Why Email Marketing?It’s Effective

144. Why Email Marketing?

145. Email Marketing – Key Elements to success Develop your database

146. Existing Client Data

147. Encourage Subscription through websiteOffer enticement to subscribeExclusive deals, Top Tips, early access to information Subscription through other routes Email Marketing – Key Elements to successQuality ContentRelevant

148. Tailored

149. GRAB attention

150. Frequency

151. Monitor, Measure, Feedback - repeatEmail Marketing – Measure by MeasureWhat can be measuredNumber of emails sent

152. Number of bounces

153. Number opened

154. Number deleted without opening

155. Action takenEmail Marketing – Measure by Measure

156. Email Marketing – ToolsMail Chimp www.mailchimp.com

157. Vertical Response www.verticalresponse.com

158. Constant Contact www.constantcontact.com

159. iMailer www.emailtools.co.uk

160. Reality Mail www.realitymail.co.uk

161. Mailing Manager www.mailingmanager.com

162. Graphic Mail www.graphicmail.co.ukAgenda Introduction

166. Viral

169. Blogging

170. Twitter

171. Blogging – Why An easy way to update latest news

172. An informal way of communicating

173. Helps with the search engine position of your website

174. Opens your business to a wider audience

175. Helps keep your clients updatedBlogging – WhenWhen you have something to sellWhen you have something new to offerWhen something changesWhen you have some newsWhen you have something to say

176. It’s really easy to set up and run a blog1/ Sign up2/ Choose a look3/ Get typing

177. Blogging – Wherewww.blogger.comwww.wordpress.com

182. Viral

185. Blogging

186. TwitterTWITTER

187. Twitter in Plain English onYouTube

188. Twitter

189. Twitter – Who185m Businesses and Individuals International companiesCiscoIBMDellInformational ServicesNasaMarketing DonutStartup DonutRespected News ServicesBBCCNNDaily TelegraphBath ChronicleCelebritiesDemi MooreOprahStephen FryJonathan RossBritney SpearsSmall BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought ConsultingPoliticiansDon FosterJacob Rees-MoggKerry McCarthyDuncan Hames

190. Twitter – Why Easy to use

191. Easy way to keep in touch

192. A way to reach potentially large market

193. Short sharp communication toolTwitter – HowGo to www.twitter.com

194. Twitter – HowWrite a short profile

195. Twitter – HowFind People to Follow

196. Twitter – What to TweetAnything

197. Twitter – HowRetweeting – Going Viral on TwitterThe Event“Anything is Possible”Entrepreneurship and networking with Wilfred Emmanuel JonesThe ProblemWith 10 days to go the event is only about 1/3 subscribed The Tweet

198. Twitter – HowRetweeting – Going Viral on Twitter1,123 FollowersRe-Tweeted byMarketing Donut 8,331Bob Hayward 5,048Warren Cass 3,957Charlotte Manion 3,767Startup Donut 2,686Fiona Davies 2,395Neil Ryder 687Bryony Thomas 606Andrew Mulvena 192Total 28,792

199. Summary Introduction

203. Viral

206. Blogging

207. TwitterWhat the Hell is Social Media onYouTube

208. How to eat an elephantAsk others in the business or close Geeks

209. Family

210. ChildrenUpskill Yourself & Your Management TeamLMAS

211. Strategic DevelopmentMake use of FREE resourceswww.businesslink.gov.uk/southwest http://entrepreneurs.about.com www.ehow.comBring in the ExpertsNetworking

212. ConsultantsSummary Introduction

216. Viral

219. Blogging

220. TwitterThank YouAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.uk

Guerrilla marketing-2011

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Guerrilla marketing-2011