Harness The Power
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Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign. * Defining the social media tool suite * Building relationships through viral marketing * Traditional marketing versus new media marketing * Using social media to recruit attendees and sponsors
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Harness The Power
- 1. What if Social Media Dramatically Changes Everything…Today?“How to Harness the Power of Social Media"Tuesday, November 16, 2009Stephen Nold PresidentAdvon TechnologiesPrepared ForMPI Sacramento/Sierra Nevada Chapter Meeting
- 3. Social MediaAn umbrella termTransforms one to many broadcasts into many to many conversationsChanges people from content consumers into content producers Shiny new toy
- 4. It is zillions of conversations that people are having…online…24/7…right now!
- 5. Social Media is NOTA single solutionThe message or contentA mediaInbound marketingReally that new anymore
- 6. Three Parts But, areMPI Yes - ing? listen- I Great! think is theyContent/ConversationCommunitiesMedia/Tools
- 7. Comprehensive Marketing MixTraditional Marketing + New Media Marketing
- 8. Sir Martin SorrellWPP 2009 Profit: plunge by 50%
- 9. What Would You Do If?…most people started using social media? 3 out of 4 Americans use social technologyForrester: Growth of Social Technology, 2008 2/3 of the Global Internet population visits social networksNielson: Global Faces and Networked Places, 2009…Social Media was used more than email?Social Media is the #1 activity on the WebHuffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008…meeting planners were already seeing success with Social Media?…most people started using social media?…Social Media was used more than email?…meeting planners were already seeing success with Social Media?
- 10. What IF?…Social Media was creating a great marketing shift…becoming the most successful way to promote your event…dramatically changing the way organizations get business?
- 11. MPI Social Media EfficiencyTwitter Followershttp://twitter.com/MPIEvents2,785 FollowersLinkedIn GroupNational Members: 6,630Facebook PageMPI Sacramento: 40 fans
- 13. LinkedIn GroupsFinance Club39,590 Financial services memberse-LEGAL11,192 Legal services membersSociety for Marketing Professional Services1,513 Professional Services members Media Professionals Worldwide54,949 Media members
- 14. Success StoriesNational Association of Broadcasters: 1,500 Registrations – top performing strategy
- 16. Dell Computers: 1 million followers on twitter
- 17. $3 million in revenue
- 18. MTO Summit: 8% of audience
- 20. Walt Disney: 65,000 Happy Birthdays
- 22. Digital Thought: 20% of revenue
- 23. LinkedIn Recruitment of Suppliers and AttendeesSecret Sauce7 Steps To StartHave a planFind where your customers areAsk others what has worked for themParticipate in a communityOffer relevant and interesting contentBuild relationshipsLeverage the toolsStephen Nold’sSocial MediaSauceXXX Fire Hot XXX
- 24. Valuable Transforming Can be monetizedHype and myths Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow No perfect answerConclusions6Real Things About Social Media
- 25. Copy of this presentation at www.slideshare.com: Search Stephen NoldLinkedIn: http://www.linkedin.com/in/stephennoldTwitter: @stepnoldFacebook: http://www.facebook.com/stephen.noldRick Twitter: @blogworldEmail: rick@blogworldexpo.comFacebook: http://www.facebook.com/rick.calvertWebinarsMTO Tech Educational Webinar series: www.mtosummit.com/webinarBlogsTradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
- 26. Socialnomics – Social Media Blog
- 28. EventsMTO Summit San Francisco, October 21-22
- 29. IAEE Expo Expo in Atlanta, December 9-11BooksSocialnomics
- 31. Social Media SongI’ve Been Everywhere Man
- 32. I was totin' my pack along the social media track,When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked.They asked if I was trusted and started to probe.And I said, "Listen, I've traveled every community on this here globe!”
- 33. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.
- 34. I've been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartDealigg, Gather, Linkrollnow let’s start!
- 35. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.
Editor's Notes
- One of my passions…singing?Have never sang in front of an audience by myself…wife and mother do not think I can sing…no formal training…
- Definition of Social Media
- Social media are/is NOTInbound MarketingA single solutionA MediaThe message or content
- Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.