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Harton and westoe boxing and fitness club

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NathanLukeman

The document provides details about a marketing campaign for the Harton and Westoe boxing and fitness club. The goal is to increase awareness of the club and boost membership from 133 to 500 members. Key elements of the campaign include: - Creating an Instagram account to target younger audiences who use the platform more than Facebook. A promotional video will also be posted on YouTube. - Posters with the club's logo, address, and images of Muhammad Ali and boxing gloves will be displayed near gyms, bus stops and trains to raise awareness. - Interviews with new club members found boxing improved their lifestyle and fitness. Market research found Instagram and YouTube are most popular among the target audience. - The campaign

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Harton and Westoe boxing and fitness club
Company advertisement at the moment Currently there only way of getting the company name about is by using a Facebook page they have, this is a good start but not enough as not many kids or teenagers use Facebook anymore as its outdated which is why I made an Instagram account for them which more of the younger audience use also I created a poster as well as a Youtube video to really get the message around. They currently have 133 members so the plan is to increase that to 500 and hopefully more.
Purpose of the marketing campaign The purpose of this marketing campaign is to help other kids/teenagers to know about what's available as Boxing helps with fitness and mental health and by advertising this I'm not just helping the boxing club im helping the other people.
Target Audience? There Target audience is all male and females of all ages over 6+ This is a boxing gym for anyone. They raise money for charity which you can be apart of what they did was organise an event called white-collar boxing matches, this is amateur boxing for new people who sign up and get 8 weeks of free training and vs someone else of the same standard and all the profits go to charity so it benefits your life and someone else's. They also need new members to keep them going and training kids to help themselves and keep there business going.
Primary Research I interviewed a few males and female teenagers aged about 14-16 since they use social media the most thought it would be best but not a single one had said they heard of the boxing club also I spoke to a few new members at the club and ask them how was the change of doing nothing straight to boxing and they said it changed there lifestyle massively one of them I quote said “It makes me feel a lot better fitness wise and boxing is very important to me” I would show the interview but they did not want to go on camera. In my survey I also added which social media page they used the most and the majority picked Instagram so That’s why I created an Instagram page for the boxing club and when I asked which got used more out of newspapers and Youtube, Youtube done tremendously better so I made a promotional video on the boxing club. They spend 20+ hours on YouTube a week so I Think that will be most successful. They have a Facebook page with 133 members we can improve this.
Secondary Research I was looking for some competition and I could find one other boxing gym but Harton had better reviews the plan is to get the boxing gym well known and spread also I was looking for stats about boxing in general and its one of the more popular fighting activities there is also Boxing keeps you the most fit out of all sports as it’s the most exhausting according to this article I found on the sport Also with media consumption recently people are watching fights online It’s the new media where normal stuff you’ll do like read a book you can read online which is why I done another social media page and YouTube video to Help counter that and take advantage of the fact everything is done online. There was articles on Chris about all the money he raised for charity 120 thousand it says on the shields gazette which is really good publicity I was looking at other boxing companies and there name in particular and it made me think the name of the boxing club was too long so I was considering asking to change it too Harton Boxing club. Also I was thinking on the way people consume media and how would be the best to spread the message of this boxing club and I found out most people used Instagram so I created a page for that and lots of people Watch videos on Youtube rather than anywhere else so I made a promotional video and I was thinking where I would put the poster and I though what people use most next to bus stops and trains as well as gyms for people who want to keep in shape. The stats that show me this is Instagram is the most downloaded app with 1.76 million downloads on just Iphone alone and they have more users as well as YouTube being free to advertise on and becoming more popular than TV recently its looking good if I post on there.
Ideas on which platforms? My first platform is Instagram. What I’m going to do is create a page with all the achievements the club has done and take some of the Facebook page to make a good social page to spread the name about also check who follows pro boxers and follow them as they may be interested in joining. Another social page is Youtube im going to create a Promotional video showing the gyms trait and put the contact details and address on the video to make sure people know where to go if they enjoy what they see. Finally I’m going to make a poster so its not all digital for the rare few people that don’t have an electronic device with the details and logo of the Boxing club.
Schedule Ideas The way I'm going to Release each project is I'm going to start is with the Instagram page looking if I get feedback then ill advertise the video through The Instagram account so then the boxing people who follow will want to see it then at the end I will show the poster so then it all links and make sure the most people get to know about the boxing club and with me putting posters up near bus stops, trains and gyms It should work out getting the most publicity for the Club
Planning The equipment I’ll need is a mac with Photoshop and premier pro as well as a camera with an SD card which is not a problem as the college provides all the equipment for the campaign which means its good on that part also I plan on going march the 20th as that’s when Chris the person who runs the place said I could come in and interview people and record for the video so I can get a good luck at what I'm campaigning for. The message my campaign will have is if you join this club your not only helping yourself but others as well as you could be helping charity also with your boxing. Another thing I'm campaigning as boxing can help with mental health as getting yourself Fit and knowing how to fight can not only keep you distracted but confident in yourself as well. It would also be a big help to the community helping more people getting fit and active as well as of the streets
Prepared material Here are some raw footage and my manipulation of the logo as you can see on the top left photo, I stolen that from the Facebook page and taken the Rep Challenge bit of and used it for my Poster I kept the logo the same apart from that as I liked the way it was designed but I added for the poster manipulation Mohamed Ali and a pair of boxing gloves since it’s Boxing place I'm advertising I also had to add the address and the number for the place. I'm going to Add this poster at the end of the video as well so it links up the advertisement. This raw footage here is what I'm going to edit and put into my film but it may not be put in as I have lots of spare material for my film also I made A flat plan for the poster just incase I needed the guidence and it worked well.
Pre-Testing This is my pre testing of my Instagram page and some people are already commenting on of the posts asking about the club so this makes me aware its working also the video’s views are going up so the content testing seems to be working and I showed the video before putting it online I showed it to some and they were happy and said it was good Also I put the Poster in The video seeing if anyone would take action. I need to make improvements on Adding more photos which I did for the account and also Needed to Add more pictures to the Poster which I also did as it was just too plain.
Learning Aim C The Materials I used will be linked in a Loop, Its starts of with the Instagram Where I follow a bunch of people who are interested in boxing by who they follow and if they live locally near south shields, then that grabs some Attention then I will Add a link to the Promotional Video I did if people want to see they will click on the Link and watch and at the end they will see the Poster I created For the campaign and The poster will Have the Name and address of the boxing club. I will put posters near gyms bus stops and train station as everyone uses them they will all link as if you see one you always have the opportunity to se the video or the Instagram page I used a mix of Dark and Bright colors as the target audience is everyone but I made sure red white and blue were used for it as it suites the boxing theme. I plan to Release the campaign on the 3rd of june and hopefully It should start taking the full effect by 20th if I make sure the order goes posters Instagram then Video with doing this it should grab more attention to the club. The publicity will be optimized as with the video and Instagram being more popular than Facebook is currently only got 133 members but were expecting to improve this by a lot more with there being more social pages to this project. The message to this campaign is to get people involved with activities and keep people from reality and have fun and get fit as boxing can be good for Mental health So it shows on the video by the videos of people working hard and on the Instagram of people achieving big things and on the poster with Muhammad who’s a great fighter, will give great confidence.
Manipulation of my products For my video product I used a few editing techniques as I couldn't’t just add random footage and upload it I needed to make sure the video flowed to achieve its purpose. At the beginning I added a Title sequence where I created an intro with basic font and just the name of what I'm actually promoting. I then decided I should use a non-diegetic soundtrack in the background I'm doing this to add excitement to my product and for the younger target audience music is a key element to keeping them interested on the video, Another technique I'm going to use is the cross dissolve transition this will make sure the video will have a smoother flow to it without it jumping from clip to clip. Another technique used was adding a screenshot of the poster adding this at the end will make sure that I use cross platforming and convince people to ring them up and ask about the club.

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Harton and westoe boxing and fitness club

  • 1. Harton and Westoe boxing and fitness club
  • 2. Company advertisement at the moment Currently there only way of getting the company name about is by using a Facebook page they have, this is a good start but not enough as not many kids or teenagers use Facebook anymore as its outdated which is why I made an Instagram account for them which more of the younger audience use also I created a poster as well as a Youtube video to really get the message around. They currently have 133 members so the plan is to increase that to 500 and hopefully more.
  • 3. Purpose of the marketing campaign The purpose of this marketing campaign is to help other kids/teenagers to know about what's available as Boxing helps with fitness and mental health and by advertising this I'm not just helping the boxing club im helping the other people.
  • 4. Target Audience? There Target audience is all male and females of all ages over 6+ This is a boxing gym for anyone. They raise money for charity which you can be apart of what they did was organise an event called white-collar boxing matches, this is amateur boxing for new people who sign up and get 8 weeks of free training and vs someone else of the same standard and all the profits go to charity so it benefits your life and someone else's. They also need new members to keep them going and training kids to help themselves and keep there business going.
  • 5. Primary Research I interviewed a few males and female teenagers aged about 14-16 since they use social media the most thought it would be best but not a single one had said they heard of the boxing club also I spoke to a few new members at the club and ask them how was the change of doing nothing straight to boxing and they said it changed there lifestyle massively one of them I quote said “It makes me feel a lot better fitness wise and boxing is very important to me” I would show the interview but they did not want to go on camera. In my survey I also added which social media page they used the most and the majority picked Instagram so That’s why I created an Instagram page for the boxing club and when I asked which got used more out of newspapers and Youtube, Youtube done tremendously better so I made a promotional video on the boxing club. They spend 20+ hours on YouTube a week so I Think that will be most successful. They have a Facebook page with 133 members we can improve this.
  • 6. Secondary Research I was looking for some competition and I could find one other boxing gym but Harton had better reviews the plan is to get the boxing gym well known and spread also I was looking for stats about boxing in general and its one of the more popular fighting activities there is also Boxing keeps you the most fit out of all sports as it’s the most exhausting according to this article I found on the sport Also with media consumption recently people are watching fights online It’s the new media where normal stuff you’ll do like read a book you can read online which is why I done another social media page and YouTube video to Help counter that and take advantage of the fact everything is done online. There was articles on Chris about all the money he raised for charity 120 thousand it says on the shields gazette which is really good publicity I was looking at other boxing companies and there name in particular and it made me think the name of the boxing club was too long so I was considering asking to change it too Harton Boxing club. Also I was thinking on the way people consume media and how would be the best to spread the message of this boxing club and I found out most people used Instagram so I created a page for that and lots of people Watch videos on Youtube rather than anywhere else so I made a promotional video and I was thinking where I would put the poster and I though what people use most next to bus stops and trains as well as gyms for people who want to keep in shape. The stats that show me this is Instagram is the most downloaded app with 1.76 million downloads on just Iphone alone and they have more users as well as YouTube being free to advertise on and becoming more popular than TV recently its looking good if I post on there.
  • 7. Ideas on which platforms? My first platform is Instagram. What I’m going to do is create a page with all the achievements the club has done and take some of the Facebook page to make a good social page to spread the name about also check who follows pro boxers and follow them as they may be interested in joining. Another social page is Youtube im going to create a Promotional video showing the gyms trait and put the contact details and address on the video to make sure people know where to go if they enjoy what they see. Finally I’m going to make a poster so its not all digital for the rare few people that don’t have an electronic device with the details and logo of the Boxing club.
  • 8. Schedule Ideas The way I'm going to Release each project is I'm going to start is with the Instagram page looking if I get feedback then ill advertise the video through The Instagram account so then the boxing people who follow will want to see it then at the end I will show the poster so then it all links and make sure the most people get to know about the boxing club and with me putting posters up near bus stops, trains and gyms It should work out getting the most publicity for the Club
  • 9. Planning The equipment I’ll need is a mac with Photoshop and premier pro as well as a camera with an SD card which is not a problem as the college provides all the equipment for the campaign which means its good on that part also I plan on going march the 20th as that’s when Chris the person who runs the place said I could come in and interview people and record for the video so I can get a good luck at what I'm campaigning for. The message my campaign will have is if you join this club your not only helping yourself but others as well as you could be helping charity also with your boxing. Another thing I'm campaigning as boxing can help with mental health as getting yourself Fit and knowing how to fight can not only keep you distracted but confident in yourself as well. It would also be a big help to the community helping more people getting fit and active as well as of the streets
  • 10. Prepared material Here are some raw footage and my manipulation of the logo as you can see on the top left photo, I stolen that from the Facebook page and taken the Rep Challenge bit of and used it for my Poster I kept the logo the same apart from that as I liked the way it was designed but I added for the poster manipulation Mohamed Ali and a pair of boxing gloves since it’s Boxing place I'm advertising I also had to add the address and the number for the place. I'm going to Add this poster at the end of the video as well so it links up the advertisement. This raw footage here is what I'm going to edit and put into my film but it may not be put in as I have lots of spare material for my film also I made A flat plan for the poster just incase I needed the guidence and it worked well.
  • 11. Pre-Testing This is my pre testing of my Instagram page and some people are already commenting on of the posts asking about the club so this makes me aware its working also the video’s views are going up so the content testing seems to be working and I showed the video before putting it online I showed it to some and they were happy and said it was good Also I put the Poster in The video seeing if anyone would take action. I need to make improvements on Adding more photos which I did for the account and also Needed to Add more pictures to the Poster which I also did as it was just too plain.
  • 12. Learning Aim C The Materials I used will be linked in a Loop, Its starts of with the Instagram Where I follow a bunch of people who are interested in boxing by who they follow and if they live locally near south shields, then that grabs some Attention then I will Add a link to the Promotional Video I did if people want to see they will click on the Link and watch and at the end they will see the Poster I created For the campaign and The poster will Have the Name and address of the boxing club. I will put posters near gyms bus stops and train station as everyone uses them they will all link as if you see one you always have the opportunity to se the video or the Instagram page I used a mix of Dark and Bright colors as the target audience is everyone but I made sure red white and blue were used for it as it suites the boxing theme. I plan to Release the campaign on the 3rd of june and hopefully It should start taking the full effect by 20th if I make sure the order goes posters Instagram then Video with doing this it should grab more attention to the club. The publicity will be optimized as with the video and Instagram being more popular than Facebook is currently only got 133 members but were expecting to improve this by a lot more with there being more social pages to this project. The message to this campaign is to get people involved with activities and keep people from reality and have fun and get fit as boxing can be good for Mental health So it shows on the video by the videos of people working hard and on the Instagram of people achieving big things and on the poster with Muhammad who’s a great fighter, will give great confidence.
  • 13. Manipulation of my products For my video product I used a few editing techniques as I couldn't’t just add random footage and upload it I needed to make sure the video flowed to achieve its purpose. At the beginning I added a Title sequence where I created an intro with basic font and just the name of what I'm actually promoting. I then decided I should use a non-diegetic soundtrack in the background I'm doing this to add excitement to my product and for the younger target audience music is a key element to keeping them interested on the video, Another technique I'm going to use is the cross dissolve transition this will make sure the video will have a smoother flow to it without it jumping from clip to clip. Another technique used was adding a screenshot of the poster adding this at the end will make sure that I use cross platforming and convince people to ring them up and ask about the club.