Has marketing forgotten about the customer? Breakfast Seminar 20th June 2014
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Many predictions for the future of marketing have centred around the movement to customer-centricity: customer experience, customer outcomes, customer data enabling 'micro targeting'; it's a hot topic! Strategy Director Pete Edwards seeks to answer the question: if our marketing is to become more customer-centric, where is it at the moment? Have we forgotten the most important person, the customer?
Has marketing forgotten about the customer? Breakfast Seminar 20th June 2014
- 1. Has marketing forgotten about the customer?
- 4. Marketing Starts With The Customer
- 7. Customer-centricity as…… ! 1)….an organisational approach to product development ! ! ! 2)….customer experience 3)….segmenting customers by their value
- 8. mar$ket$ing!
- 11. 1) How many companies have a truly deep understanding of their customers? ! and ! 2) How many of these companies execute this understanding across all relevant touch points of their organisation?
- 13. The Product-CentricVs. Customer-Centric Debate Losing sight of the Customer?
- 15. “develop new products… without looking outside your company or at your customer’s unmet needs."
- 19. Product-centricVs Customer-centric comms Losing sight of the Customer?
- 20. Vs
- 21. Vs
- 25. Customer-centricity as customer experience Losing sight of the Customer?
- 33. Versus
- 35. D Customer Centricity for Profitability Losing sight of the Customer?
- 41. Who’s right? !
- 43. Truly understand your (real) customers needs and motivations ! Demonstrate this understanding by ‘owning’ the customer at every touchpoint of your organisation !