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chapter 5 interaction design basics
interaction design basics design: what it is, interventions, goals, constraints the design process what happens when users who they are, what they are like … scenarios rich stories of design navigation finding your way around a system iteration and prototypes never get it right first time!
interactions and interventions design interactions not just interfaces not just the immediate interaction e.g. stapler in office – technology changes interaction style manual: write, print, staple, write, print, staple, … electric: write, print, write, print, …, staple  designing interventions not just artefacts not just the system, but also … documentation, manuals, tutorials what we say and do as well as what we make
what is design?
what is design? achieving goals within constraints goals - purpose who is it for, why do they want it  constraints materials, platforms trade-offs
golden rule of design understand your materials
for Human–Computer Interaction understand your materials understand computers limitations, capacities, tools, platforms understand people psychological, social aspects human error and their interaction …
To err is human accident reports .. aircrash, industrial accident, hospital mistake enquiry … blames … ‘human error’ but … concrete lintel breaks because too much weight blame ‘lintel error’ ? … no – design error we know how concrete behaves under stress human ‘error’ is normal we know how users behave under stress so design for it! treat the user at least as well as physical materials!
Central message … the user
The process of design what is wanted analysis design implement and deploy prototype interviews ethnography what is there vs. what is wanted guidelines principles dialogue notations precise specification architectures documentation help evaluation heuristics scenarios task analysis
Steps … requirements what is there and what is wanted … analysis ordering and understanding design what to do and how to decide iteration and prototyping getting it right … and finding what is really needed! implementation and deployment making it and getting it out there
… but how can I do it all ! ! limited time     design trade-off usability? finding problems and fixing them? deciding what to fix? a perfect system is badly designed too good    too much effort in design  
 
user focus know your user personae cultural probes
know your user who are they? probably  not  like you! talk to them watch them use your imagination
persona description of an ‘example’ user not necessarily a real person use as surrogate user what would Betty think details matter makes her ‘real’
example persona Betty is 37 years old,  She has been Warehouse Manager for five years and worked for Simpkins Brothers Engineering for twelve years.  She didn’t go to university, but has studied in her evenings for a business diploma.  She has two children aged 15 and 7 and does not like to work late.  She did part of an introductory in-house computer course some years ago, but it was interrupted when she was promoted and could no longer afford to take the time.  Her vision is perfect, but her right-hand movement is slightly restricted following an industrial accident 3 years ago.  She is enthusiastic about her work and is happy to delegate responsibility and take suggestions from her staff.  However, she does feel threatened by the introduction of yet another new computer system (the third in her time at SBE).
cultural probes direct observation sometimes hard in the home psychiatric patients, … probe packs items to prompt responses e.g. glass to listen at wall, camera, postcard given to people to open in their own environment they record what is meaningful  to them used to … inform interviews, prompt ideas, enculture designers
scenarios stories for design use and reuse
scenarios stories for design communicate with others validate other models understand dynamics linearity time is linear - our lives are linear but don’t show alternatives
scenarios … what will users want to do? step-by-step walkthrough what can they see (sketches, screen shots) what do they do (keyboard, mouse etc.) what are they thinking? use and reuse throughout design
scenario – movie player Brian would like to see the new film “Moments of Significance” and wants to invite Alison, but he knows she doesn’t like “arty” films.  He decides to take a look at it to see if she would like it and so connects to one of the movie sharing networks.  He uses his work machine as it has a higher bandwidth connection, but feels a bit guilty.  He knows he will be getting an illegal copy of the film, but decides it is OK as he is intending to go to the cinema to watch it.  After it downloads to his machine he takes out his new personal movie player.  He presses the ‘menu’ button and on the small LCD screen he scrolls using the arrow keys to ‘bluetooth connect’ and presses the select button.  On his computer the movie download program now has an icon showing that it has recognised a compatible device and he drags the icon of the film over the icon for the player.  On the player the LCD screen says “downloading now”, a percent done indicator and small whirling icon. …  …  …
also play act … mock up device pretend you are doing it internet-connected swiss army knife … use toothpick as stylus  but where is that thumb?
… explore the depths explore interaction what happens when explore cognition what are the users thinking explore architecture what is happening inside
use scenarios to .. communicate with others designers, clients, users validate other models ‘play’ it against other models express dynamics screenshots – appearance scenario – behaviour
linearity Scenarios – one linear path through system Pros: life and time are linear easy to understand (stories and narrative are natural) concrete (errors less likely) Cons: no choice,  no branches,  no special conditions miss the unintended So: use several scenarios use several methods
 
navigation design local structure – single screen global structure – whole site  start the systems info and help management messages add user remove user main screen remove user confirm add user
levels widget choice menus, buttons etc. screen design application navigation design environment  other apps, O/S
the web … widget choice screen design navigation design environment  elements and tags <a href=“...”> page design site structure the web, browser, external links
physical devices widget choice screen design navigation design environment  controls buttons, knobs, dials physical layout modes of device the real world
think about structure within a screen later ... local looking from this screen out global structure of site, movement between screens wider still relationship with other applications
local from one screen looking out
goal seeking goal start
goal seeking start goal progress with local knowledge only ...
goal seeking goal start …  but can get to the goal
goal seeking …  try to avoid these bits! goal start
four golden rules knowing where you are knowing what you can do knowing where  you are going or what will happen knowing where you’ve been or what you’ve done
where you are – breadcrumbs shows path through web site hierarchy web site top level category sub-category this page live links to higher levels
beware the big button trap where do they go? lots of room for extra text! things the thing from outer space more things other things
modes lock to prevent accidental use … remove lock - ‘c’ + ‘yes’ to confirm frequent practiced action if lock forgotten in pocket ‘yes’ gets pressed goes to phone book in phone book …   ‘c’ – delete entry   ‘yes’ – confirm … oops !
global between screens within the application
hierarchical diagrams  the system info and help management messages add user remove user
hierarchical diagrams ctd. parts of application screens or groups of screens typically functional separation the systems info and help management messages add user remove user
navigating hierarchies deep is difficult! misuse of Miller’s 7 ± 2 short term memory, not menu size optimal? many items on each screen but structured within screen see /e3/online/menu-breadth/
think about dialogue what does it mean in UI design? Minister:  do you  name  take this woman … Man:  I do Minister: do you  name  take this man … Woman:  I do Minister:  I now pronounce you man and wife
think about dialogue what does it mean in UI design? marriage service general flow,  generic – blanks for names pattern of interaction between people computer dialogue pattern of interaction between users and system but details differ each time Minister:  do you  name  take this woman …
network diagrams show different paths through system main screen remove user confirm add user
network diagrams ctd. what leads to what what happens when including branches more task oriented then hierarchy main screen remove user confirm add user
wider still between applications and beyond ...
wider still … style issues: platform standards,  consistency functional issues cut and paste navigation issues embedded applications links to other apps  … the web
 
screen design and layout basic principles grouping, structure, order alignment use of white space A B C D E F  H I J K L M N O P Q R S T U V W X Y Z Dix , Alan Finlay, Janet Abowd, Gregory Beale, Russell 
basic princ iples ask what is the user doing? think what information, comparisons, order design form follows function
available tools grouping of items order of items  decoration - fonts, boxes etc. alignment of items white space between items
grouping and structure logically together     physically together Billing details : Name Address: … Credit card no Delivery details : Name Address: … Delivery time Order details : item  quantity  cost/item  cost size 10 screws (boxes)  7  3.71  25.97 ……   …   …  …
order of groups and items think! - what is natural order should match screen order! use boxes, space etc. set up tabbing right! instructions beware the cake recipie syndrome! …  mix milk and flour, add the fruit   after beating them
decoration use boxes to group logical items use fonts for emphasis, headings but not too many!! A B C D E F  H I J K L M N O P Q R S T U V W X Y Z
alignment - text you read from left to right  (English and European)      align left hand side Willy Wonka and the Chocolate Factory Winston Churchill - A Biography Wizard of Oz Xena - Warrior Princess Willy Wonka and the Chocolate Factory Winston Churchill - A Biography Wizard of Oz Xena - Warrior Princess fine for special effects but hard to scan boring but readable!
alignment - names Usually scanning for surnames     make it easy! Alan Dix Janet Finlay Gregory Abowd Russell Beale Alan  Dix Janet  Finlay Gregory  Abowd Russell  Beale Dix , Alan Finlay, Janet Abowd, Gregory Beale, Russell   
alignment - numbers think purpose! which is biggest? 532.56 179.3 256.317 15 73.948 1035 3.142 497.6256
alignment - numbers visually: long number = big number align decimal points or right align integers 627.865 1.005763 382.583 2502.56 432.935 2.0175 652.87 56.34
multiple  columns scanning across gaps hard: (often hard to avoid with large data base fields) sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
multiple  columns -  2 use leaders  sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
multiple  columns -  3 or greying  (vertical too) sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
multiple  columns -  4 or even (with care!) ‘bad’ alignment sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
white space - the counter WHAT YOU SEE
white space - the counter WHAT YOU SEE THE  GAPS  BETWEEN
space to separate
space to structure
space to highlight
physical controls grouping of items defrost settings type of food time to cook type of food time to cook defrost settings
physical controls grouping of items order of items type of heating temperature time to cook start 4 4) start 2 2) temperature 3 3) time to cook 1 1) type of heating
physical controls grouping of items order of items   decoration different colours for different functions lines around related buttons different colours for different functions lines around related  buttons  (temp up/down)
physical controls grouping of items order of items  decoration alignment centered text in buttons ? easy to scan ? ? easy to scan ? centred text in buttons
physical controls grouping of items order of items  decoration alignment white space gaps to aid grouping gaps to aid grouping
 
user action and control entering information knowing what to do affordances
entering information forms, dialogue boxes presentation + data input similar layout issues alignment -  N.B. different label lengths logical layout use task analysis (ch15) groupings natural order for entering information top-bottom, left-right (depending on culture) set tab order for keyboard entry N.B. see extra slides for widget choice  ? Name: Address: Alan Dix Lancaster Name: Address: Alan Dix Lancaster Name: Address: Alan Dix Lancaster
knowing what to do what is active what is passive where do you click where do you type consistent style helps e.g. web  underlined links labels and icons standards for common actions language – bold = current state or action
affordances psychological term for physical objects shape and size suggest actions pick up, twist, throw also cultural – buttons ‘afford’ pushing  for screen objects button–like object ‘affords’ mouse click physical-like objects suggest use culture of computer use icons ‘afford’ clicking or even double clicking … not like real buttons! mug handle ‘ affords’ grasping
appropriate appearance presenting information aesthetics and utility colour and 3D localisation & internationalisation
presenting information purpose matters sort order  (which column, numeric alphabetic) text vs. diagram scatter graph vs. histogram use paper presentation principles! but add interactivity softens design choices  e.g. re-ordering columns ‘ dancing histograms’ (chap 21) size chap1 chap10 chap11 chap12 chap13 chap14 … 17 12 51 262 83 22 … size name chap10 chap5 chap1 chap14 chap20 chap8 … 12 16 17 22 27 32 … name size
aesthetics and utility aesthetically pleasing designs increase user satisfaction and improve productivity beauty and utility may conflict mixed up visual styles    easy to distinguish clean design – little differentiation    confusing backgrounds behind text … good to look at, but hard to read but can work together e.g. the design of the counter in consumer products – key differentiator  (e.g. iMac)
colour and 3D both often used very badly! colour older monitors limited palette colour over used because ‘it is there’ beware colour blind! use sparingly to  reinforce  other information 3D effects good for physical information and some graphs but if over used … e.g. text in perspective!!  3D pie charts
bad   use   of   c olou r over   use  -  without   very   good  reason (e.g. kids’ site) colour blindness poor  use of  contrast do adjust your set! adjust your monitor to greys only can you still read your screen?
across countries and cultures localisation & internationalisation changing interfaces for particular cultures/languages globalisation try to choose symbols etc. that work everywhere simply change language? use ‘resource’ database instead of literal text … but changes sizes, left-right order etc. deeper issues cultural assumptions and values meanings of symbols e.g tick and cross …  +ve and -ve in some cultures   … but … mean the same thing (mark this) in others  
 
prototyping
iteration and prototyping getting better … … and starting well
prototyping you never get it right first time if at first you don’t succeed … prototype evaluate design re-design done! OK?
pitfalls of prototyping moving little by little … but to where Malverns or the Matterhorn? 1.  need a good start point 2.  need to understand what is wrong

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HCI 3e - Ch 5: Interaction design basics

  • 1. chapter 5 interaction design basics
  • 2. interaction design basics design: what it is, interventions, goals, constraints the design process what happens when users who they are, what they are like … scenarios rich stories of design navigation finding your way around a system iteration and prototypes never get it right first time!
  • 3. interactions and interventions design interactions not just interfaces not just the immediate interaction e.g. stapler in office – technology changes interaction style manual: write, print, staple, write, print, staple, … electric: write, print, write, print, …, staple designing interventions not just artefacts not just the system, but also … documentation, manuals, tutorials what we say and do as well as what we make
  • 5. what is design? achieving goals within constraints goals - purpose who is it for, why do they want it constraints materials, platforms trade-offs
  • 6. golden rule of design understand your materials
  • 7. for Human–Computer Interaction understand your materials understand computers limitations, capacities, tools, platforms understand people psychological, social aspects human error and their interaction …
  • 8. To err is human accident reports .. aircrash, industrial accident, hospital mistake enquiry … blames … ‘human error’ but … concrete lintel breaks because too much weight blame ‘lintel error’ ? … no – design error we know how concrete behaves under stress human ‘error’ is normal we know how users behave under stress so design for it! treat the user at least as well as physical materials!
  • 10. The process of design what is wanted analysis design implement and deploy prototype interviews ethnography what is there vs. what is wanted guidelines principles dialogue notations precise specification architectures documentation help evaluation heuristics scenarios task analysis
  • 11. Steps … requirements what is there and what is wanted … analysis ordering and understanding design what to do and how to decide iteration and prototyping getting it right … and finding what is really needed! implementation and deployment making it and getting it out there
  • 12. … but how can I do it all ! ! limited time  design trade-off usability? finding problems and fixing them? deciding what to fix? a perfect system is badly designed too good  too much effort in design  
  • 13.  
  • 14. user focus know your user personae cultural probes
  • 15. know your user who are they? probably not like you! talk to them watch them use your imagination
  • 16. persona description of an ‘example’ user not necessarily a real person use as surrogate user what would Betty think details matter makes her ‘real’
  • 17. example persona Betty is 37 years old, She has been Warehouse Manager for five years and worked for Simpkins Brothers Engineering for twelve years. She didn’t go to university, but has studied in her evenings for a business diploma. She has two children aged 15 and 7 and does not like to work late. She did part of an introductory in-house computer course some years ago, but it was interrupted when she was promoted and could no longer afford to take the time. Her vision is perfect, but her right-hand movement is slightly restricted following an industrial accident 3 years ago. She is enthusiastic about her work and is happy to delegate responsibility and take suggestions from her staff. However, she does feel threatened by the introduction of yet another new computer system (the third in her time at SBE).
  • 18. cultural probes direct observation sometimes hard in the home psychiatric patients, … probe packs items to prompt responses e.g. glass to listen at wall, camera, postcard given to people to open in their own environment they record what is meaningful to them used to … inform interviews, prompt ideas, enculture designers
  • 19. scenarios stories for design use and reuse
  • 20. scenarios stories for design communicate with others validate other models understand dynamics linearity time is linear - our lives are linear but don’t show alternatives
  • 21. scenarios … what will users want to do? step-by-step walkthrough what can they see (sketches, screen shots) what do they do (keyboard, mouse etc.) what are they thinking? use and reuse throughout design
  • 22. scenario – movie player Brian would like to see the new film “Moments of Significance” and wants to invite Alison, but he knows she doesn’t like “arty” films. He decides to take a look at it to see if she would like it and so connects to one of the movie sharing networks. He uses his work machine as it has a higher bandwidth connection, but feels a bit guilty. He knows he will be getting an illegal copy of the film, but decides it is OK as he is intending to go to the cinema to watch it. After it downloads to his machine he takes out his new personal movie player. He presses the ‘menu’ button and on the small LCD screen he scrolls using the arrow keys to ‘bluetooth connect’ and presses the select button. On his computer the movie download program now has an icon showing that it has recognised a compatible device and he drags the icon of the film over the icon for the player. On the player the LCD screen says “downloading now”, a percent done indicator and small whirling icon. … … …
  • 23. also play act … mock up device pretend you are doing it internet-connected swiss army knife … use toothpick as stylus but where is that thumb?
  • 24. … explore the depths explore interaction what happens when explore cognition what are the users thinking explore architecture what is happening inside
  • 25. use scenarios to .. communicate with others designers, clients, users validate other models ‘play’ it against other models express dynamics screenshots – appearance scenario – behaviour
  • 26. linearity Scenarios – one linear path through system Pros: life and time are linear easy to understand (stories and narrative are natural) concrete (errors less likely) Cons: no choice, no branches, no special conditions miss the unintended So: use several scenarios use several methods
  • 27.  
  • 28. navigation design local structure – single screen global structure – whole site start the systems info and help management messages add user remove user main screen remove user confirm add user
  • 29. levels widget choice menus, buttons etc. screen design application navigation design environment other apps, O/S
  • 30. the web … widget choice screen design navigation design environment elements and tags <a href=“...”> page design site structure the web, browser, external links
  • 31. physical devices widget choice screen design navigation design environment controls buttons, knobs, dials physical layout modes of device the real world
  • 32. think about structure within a screen later ... local looking from this screen out global structure of site, movement between screens wider still relationship with other applications
  • 33. local from one screen looking out
  • 35. goal seeking start goal progress with local knowledge only ...
  • 36. goal seeking goal start … but can get to the goal
  • 37. goal seeking … try to avoid these bits! goal start
  • 38. four golden rules knowing where you are knowing what you can do knowing where you are going or what will happen knowing where you’ve been or what you’ve done
  • 39. where you are – breadcrumbs shows path through web site hierarchy web site top level category sub-category this page live links to higher levels
  • 40. beware the big button trap where do they go? lots of room for extra text! things the thing from outer space more things other things
  • 41. modes lock to prevent accidental use … remove lock - ‘c’ + ‘yes’ to confirm frequent practiced action if lock forgotten in pocket ‘yes’ gets pressed goes to phone book in phone book … ‘c’ – delete entry ‘yes’ – confirm … oops !
  • 42. global between screens within the application
  • 43. hierarchical diagrams the system info and help management messages add user remove user
  • 44. hierarchical diagrams ctd. parts of application screens or groups of screens typically functional separation the systems info and help management messages add user remove user
  • 45. navigating hierarchies deep is difficult! misuse of Miller’s 7 ± 2 short term memory, not menu size optimal? many items on each screen but structured within screen see /e3/online/menu-breadth/
  • 46. think about dialogue what does it mean in UI design? Minister: do you name take this woman … Man: I do Minister: do you name take this man … Woman: I do Minister: I now pronounce you man and wife
  • 47. think about dialogue what does it mean in UI design? marriage service general flow, generic – blanks for names pattern of interaction between people computer dialogue pattern of interaction between users and system but details differ each time Minister: do you name take this woman …
  • 48. network diagrams show different paths through system main screen remove user confirm add user
  • 49. network diagrams ctd. what leads to what what happens when including branches more task oriented then hierarchy main screen remove user confirm add user
  • 50. wider still between applications and beyond ...
  • 51. wider still … style issues: platform standards, consistency functional issues cut and paste navigation issues embedded applications links to other apps … the web
  • 52.  
  • 53. screen design and layout basic principles grouping, structure, order alignment use of white space A B C D E F  H I J K L M N O P Q R S T U V W X Y Z Dix , Alan Finlay, Janet Abowd, Gregory Beale, Russell 
  • 54. basic princ iples ask what is the user doing? think what information, comparisons, order design form follows function
  • 55. available tools grouping of items order of items decoration - fonts, boxes etc. alignment of items white space between items
  • 56. grouping and structure logically together  physically together Billing details : Name Address: … Credit card no Delivery details : Name Address: … Delivery time Order details : item quantity cost/item cost size 10 screws (boxes) 7 3.71 25.97 …… … … …
  • 57. order of groups and items think! - what is natural order should match screen order! use boxes, space etc. set up tabbing right! instructions beware the cake recipie syndrome! … mix milk and flour, add the fruit after beating them
  • 58. decoration use boxes to group logical items use fonts for emphasis, headings but not too many!! A B C D E F  H I J K L M N O P Q R S T U V W X Y Z
  • 59. alignment - text you read from left to right (English and European)  align left hand side Willy Wonka and the Chocolate Factory Winston Churchill - A Biography Wizard of Oz Xena - Warrior Princess Willy Wonka and the Chocolate Factory Winston Churchill - A Biography Wizard of Oz Xena - Warrior Princess fine for special effects but hard to scan boring but readable!
  • 60. alignment - names Usually scanning for surnames  make it easy! Alan Dix Janet Finlay Gregory Abowd Russell Beale Alan Dix Janet Finlay Gregory Abowd Russell Beale Dix , Alan Finlay, Janet Abowd, Gregory Beale, Russell   
  • 61. alignment - numbers think purpose! which is biggest? 532.56 179.3 256.317 15 73.948 1035 3.142 497.6256
  • 62. alignment - numbers visually: long number = big number align decimal points or right align integers 627.865 1.005763 382.583 2502.56 432.935 2.0175 652.87 56.34
  • 63. multiple columns scanning across gaps hard: (often hard to avoid with large data base fields) sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
  • 64. multiple columns - 2 use leaders sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
  • 65. multiple columns - 3 or greying (vertical too) sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
  • 66. multiple columns - 4 or even (with care!) ‘bad’ alignment sherbert 75 toffee 120 chocolate 35 fruit gums 27 coconut dreams 85
  • 67. white space - the counter WHAT YOU SEE
  • 68. white space - the counter WHAT YOU SEE THE GAPS BETWEEN
  • 72. physical controls grouping of items defrost settings type of food time to cook type of food time to cook defrost settings
  • 73. physical controls grouping of items order of items type of heating temperature time to cook start 4 4) start 2 2) temperature 3 3) time to cook 1 1) type of heating
  • 74. physical controls grouping of items order of items decoration different colours for different functions lines around related buttons different colours for different functions lines around related buttons (temp up/down)
  • 75. physical controls grouping of items order of items decoration alignment centered text in buttons ? easy to scan ? ? easy to scan ? centred text in buttons
  • 76. physical controls grouping of items order of items decoration alignment white space gaps to aid grouping gaps to aid grouping
  • 77.  
  • 78. user action and control entering information knowing what to do affordances
  • 79. entering information forms, dialogue boxes presentation + data input similar layout issues alignment - N.B. different label lengths logical layout use task analysis (ch15) groupings natural order for entering information top-bottom, left-right (depending on culture) set tab order for keyboard entry N.B. see extra slides for widget choice  ? Name: Address: Alan Dix Lancaster Name: Address: Alan Dix Lancaster Name: Address: Alan Dix Lancaster
  • 80. knowing what to do what is active what is passive where do you click where do you type consistent style helps e.g. web underlined links labels and icons standards for common actions language – bold = current state or action
  • 81. affordances psychological term for physical objects shape and size suggest actions pick up, twist, throw also cultural – buttons ‘afford’ pushing for screen objects button–like object ‘affords’ mouse click physical-like objects suggest use culture of computer use icons ‘afford’ clicking or even double clicking … not like real buttons! mug handle ‘ affords’ grasping
  • 82. appropriate appearance presenting information aesthetics and utility colour and 3D localisation & internationalisation
  • 83. presenting information purpose matters sort order (which column, numeric alphabetic) text vs. diagram scatter graph vs. histogram use paper presentation principles! but add interactivity softens design choices e.g. re-ordering columns ‘ dancing histograms’ (chap 21) size chap1 chap10 chap11 chap12 chap13 chap14 … 17 12 51 262 83 22 … size name chap10 chap5 chap1 chap14 chap20 chap8 … 12 16 17 22 27 32 … name size
  • 84. aesthetics and utility aesthetically pleasing designs increase user satisfaction and improve productivity beauty and utility may conflict mixed up visual styles  easy to distinguish clean design – little differentiation  confusing backgrounds behind text … good to look at, but hard to read but can work together e.g. the design of the counter in consumer products – key differentiator (e.g. iMac)
  • 85. colour and 3D both often used very badly! colour older monitors limited palette colour over used because ‘it is there’ beware colour blind! use sparingly to reinforce other information 3D effects good for physical information and some graphs but if over used … e.g. text in perspective!! 3D pie charts
  • 86. bad use of c olou r over use - without very good reason (e.g. kids’ site) colour blindness poor use of contrast do adjust your set! adjust your monitor to greys only can you still read your screen?
  • 87. across countries and cultures localisation & internationalisation changing interfaces for particular cultures/languages globalisation try to choose symbols etc. that work everywhere simply change language? use ‘resource’ database instead of literal text … but changes sizes, left-right order etc. deeper issues cultural assumptions and values meanings of symbols e.g tick and cross … +ve and -ve in some cultures … but … mean the same thing (mark this) in others  
  • 88.  
  • 90. iteration and prototyping getting better … … and starting well
  • 91. prototyping you never get it right first time if at first you don’t succeed … prototype evaluate design re-design done! OK?
  • 92. pitfalls of prototyping moving little by little … but to where Malverns or the Matterhorn? 1. need a good start point 2. need to understand what is wrong