Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Blast 2017 Rome
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How can you solve a problem and validate your solutions quickly by using design techniques to test iteratively your idea before committing a lot of money and time to build it. Design thinking technique to build successful start-ups. - Lean UX - Lean Startup Methodology - Design Thinking Technique
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Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Blast 2017 Rome
- 1. HERE’S A $40 MILLION OPPORTUNITY. DON’T SCREW UP! Pedram Vahabi ROME, 10-12 MAY, 2017
- 2. M I K E T Y S O N “EVERYBODY HAS A PLAN UNTIL THEY GET PUNCHED IN THE MOUTH.”
- 3. PEDRAM VAHABI. — • Product Designer • UX designer • Mentor at FoundersFactory Accelerator • Founder @DigitalArs pedramvahabi@gmail.com @pedram.vahabi MAKING THINGS PEOPLE WANT NEED.
- 5. INCUBATOR.ACCELERATOR. Help existing businesses Make new businesses
- 6. WE'RE GOING TO LAUNCH AND SCALE 200 TECHNOLOGY BUSINESSES OVER THE NEXT 5 YEARS.
- 8. TRAVEL FINTECH BEAUTY MEDIA AI EDTECH
- 9. CLEAR PROBLEM.NO CLEAR PROBLEM.OPPORTUNITY
- 13. DESIGN THINKING IS A USER-CENTERED APPROACH TO PROBLEM SOLVING.
- 14. — DESIGN THINKING METHODOLOGY. 1 DISCOVERY 2 DEFINITION 3 IDEATION 4 EXPERIMENTATION 5 EVOLUTION PROBLEM SOLUTION
- 15. — DESIGN THINKING METHODOLOGY. 1 PROBLEM DISCOVERY 2 VALIDATION OPPORTUNITY LEARN
- 17. H O W T O D E C I D E W H A T T O B U I L D ? BUILDING A PRODUCT IS EASY. the right hard
- 19. DON’T BUILD SOMETHING NOBODY WANTS. (Google Glass, Google Wave)
- 21. — Goal: Inspire, explore and choose new directions and opportunities RESEARCH METHODOLOGIES. Approach: Qualitative and Quantitative Methods: Field studies, diary studies, user interviews, user journey, surveys, data mining, or analytics
- 24. — Goal: Measure product performance against itself or its competition VALIDATION METHODOLOGIES. Approach: Qualitative and Quantitative Methods: Usability benchmarking, online assessments, surveys, A/B testing, paper prototype and usability studies
- 27. SELLING YOUR PRODUCT IS A GOOD VALIDATION!
- 28. Learning whether people are interested enough in your idea to give you their email addresses LANDING PAGE. —
- 29. Learning what is actually required for your product before committing a lot of money and technical resources. CONCIERGE. —
- 30. — MORE... FAKE DOOR CROWDFUNDING PROTOTYPE
- 31. — DEVELOPING VALUE. Develop less: Focus on your core Develop faster: Use existing tools, crowd source Develop cheaper: use open source, 3rd Party Integration, prototyping tools Build Momentum, not perfection
- 32. — Founders Factory Northcliffe House Young Street W8 5EH London QUESTIONS? Pedram Vahabi pedramvahabi@gmail.com @pedram.vahabi
- 33. TOOLS.
- 34. In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies. Link: https://www.ideo.com/post/design-kit THE HUMAN-CENTERED DESIGN. —
- 35. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies. Book by Eric Ries THE LEAN STARTUP. —
- 36. • Identify users • Determine the business and user needs • Uncover pain points for the business and users • Bring together stakeholders to share their expertise • Understand the user’s journey • Define the project scope (based on our recommended solutions) and the level of impact vs. the level of effort each one would have/take Book by Google Ventures Link: http://www.gv.com/sprint/ THE DESIGN SPRINT. —