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Holiday Marketing: 5 Do’s and Don’ts for Decking the Halls

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Putting the final touches on a holiday marketing campaign? These tips ensure you’re creating a tasteful, & impactful holiday marketing strategy

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5 Do’s and Don’ts of HOLIDAY MARKETING
It’s the most WONDERFUL time of the year… It’s no question every marketer’s goal is to end the year with a strong, and meaningful campaign. So as marketers, it’s painful to be a bystander when brands make a marketing mistake or faux pas, which often result from getting caught up in the hoopla of the holidays.
Guidelines to consider when putting together your HOLIDAY MARKETING PLAN Our Top 5 Do’s and Don’ts of Holiday Marketing.
DO Sharpen your vision of success.
Take appropriate measures to define your interpretation of a successful campaign. Being specific in setting up campaign goals are going to help you truly understand how well it performed. Maybe you decide to focus on setting up paid digital ads for one area of service, or maybe you’re promoting every area of your brand’s service organically on social media. No matter how narrow or wide your goals are, define them.
DON’T Dive in 
 without a 
 goal in mind.
Without a goal, your holiday messaging is very likely to get lost or confusing (let’s be honest, it’s REALLY hard to put together a marketing message when you don’t know your goal). Narrow down exactly what you want to accomplish with your holiday marketing campaign. This will serve as a blueprint for putting everything else together.
DO Focus your messaging.
The holidays open a lot of windows for marketing opportunities. With so many options and directions available, it’s easy for brand messaging to get lost in the clout of the holidays. Put some extra thought into your target audience and how they may react to your campaign. Are you going for a sentimental or emotional campaign? Are you going for entertaining or humorous campaign? Choose one tone, and then DON’T GO OFF SCRIPT.
DON’T Go off script.
The holidays are a great marketing opportunity, but only if you stay on message. Mixing between different tones is one way brands fail to hit a home-run. You want your holiday marketing to be purpose driven and brand compliant. Staying consistent with your holiday messaging is crucial for your brand to accomplish the goals you set up at the beginning of your campaign.
DO Be genuine.
Before you even think about being shoppable and shareable, you want to make sure your holiday marketing campaign is meaningful. The holidays are a great time to develop meaningful relationships, because it’s the time of year consumers EXPECT genuine marketing. Don’t sell. Don’t push. Just be genuine, and let them know you care about and appreciate their business.
DON’T Over do it.
Shoot for quality content, not high quantity. Your audience is already getting bombarded with hundreds of messages from brands in all industries.
DO “Seasonize” 
 your messaging.
Okay, so we might have just made up a word. But mixing your current/typical brand messaging with some holiday-inspired messaging really creates a smooth transition for your audience. Your campaign will seem more natural, and less like a marketing campaign, which is exactly what you want. Plus, you don’t want to lose your brand identity within your holiday marketing.
DON’T Disrespect the season.
Finding a balance between brand messaging and holiday messaging can be more difficult for some brands than others. Some of the biggest marketing “Oops” moments happen during the holidays. So it’s important to proceed with caution when it comes to your verbiage, images or catch-phrases when it comes to the holidays.
DO Plan ahead.
Start planning for the holiday season months ahead of time. It takes time to perfect marketing campaigns. Many companies require approval from up the ladder, so getting a head start is essential to a timely marketing strategy. You want to have everything approved and ready to go a few weeks ahead of time so you can avoid any cringe- worthy marketing faux pas.
DON’T Skip out on 
 holiday marketing.
It may seem daunting to step outside of your usual or traditional marketing plan, but it’s amazing what can be accomplished with a successful end of the year marketing campaign. Not only is it a great way to say goodbye to the year, but it also helps set you up for a successful new year!
340 Reading Rd. (Suite West) Cincinnati, Ohio 45202
 hello@emediadesign.co emediadesign.co 866.700.8585 DROP US 
 A NOTE

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Holiday Marketing: 5 Do’s and Don’ts for Decking the Halls

  • 1. 5 Do’s and Don’ts of HOLIDAY MARKETING
  • 2. It’s the most WONDERFUL time of the year… It’s no question every marketer’s goal is to end the year with a strong, and meaningful campaign. So as marketers, it’s painful to be a bystander when brands make a marketing mistake or faux pas, which often result from getting caught up in the hoopla of the holidays.
  • 3. Guidelines to consider when putting together your HOLIDAY MARKETING PLAN Our Top 5 Do’s and Don’ts of Holiday Marketing.
  • 5. Take appropriate measures to define your interpretation of a successful campaign. Being specific in setting up campaign goals are going to help you truly understand how well it performed. Maybe you decide to focus on setting up paid digital ads for one area of service, or maybe you’re promoting every area of your brand’s service organically on social media. No matter how narrow or wide your goals are, define them.
  • 6. DON’T Dive in 
 without a 
 goal in mind.
  • 7. Without a goal, your holiday messaging is very likely to get lost or confusing (let’s be honest, it’s REALLY hard to put together a marketing message when you don’t know your goal). Narrow down exactly what you want to accomplish with your holiday marketing campaign. This will serve as a blueprint for putting everything else together.
  • 9. The holidays open a lot of windows for marketing opportunities. With so many options and directions available, it’s easy for brand messaging to get lost in the clout of the holidays. Put some extra thought into your target audience and how they may react to your campaign. Are you going for a sentimental or emotional campaign? Are you going for entertaining or humorous campaign? Choose one tone, and then DON’T GO OFF SCRIPT.
  • 11. The holidays are a great marketing opportunity, but only if you stay on message. Mixing between different tones is one way brands fail to hit a home-run. You want your holiday marketing to be purpose driven and brand compliant. Staying consistent with your holiday messaging is crucial for your brand to accomplish the goals you set up at the beginning of your campaign.
  • 13. Before you even think about being shoppable and shareable, you want to make sure your holiday marketing campaign is meaningful. The holidays are a great time to develop meaningful relationships, because it’s the time of year consumers EXPECT genuine marketing. Don’t sell. Don’t push. Just be genuine, and let them know you care about and appreciate their business.
  • 15. Shoot for quality content, not high quantity. Your audience is already getting bombarded with hundreds of messages from brands in all industries.
  • 17. Okay, so we might have just made up a word. But mixing your current/typical brand messaging with some holiday-inspired messaging really creates a smooth transition for your audience. Your campaign will seem more natural, and less like a marketing campaign, which is exactly what you want. Plus, you don’t want to lose your brand identity within your holiday marketing.
  • 19. Finding a balance between brand messaging and holiday messaging can be more difficult for some brands than others. Some of the biggest marketing “Oops” moments happen during the holidays. So it’s important to proceed with caution when it comes to your verbiage, images or catch-phrases when it comes to the holidays.
  • 21. Start planning for the holiday season months ahead of time. It takes time to perfect marketing campaigns. Many companies require approval from up the ladder, so getting a head start is essential to a timely marketing strategy. You want to have everything approved and ready to go a few weeks ahead of time so you can avoid any cringe- worthy marketing faux pas.
  • 22. DON’T Skip out on 
 holiday marketing.
  • 23. It may seem daunting to step outside of your usual or traditional marketing plan, but it’s amazing what can be accomplished with a successful end of the year marketing campaign. Not only is it a great way to say goodbye to the year, but it also helps set you up for a successful new year!
  • 24. 340 Reading Rd. (Suite West) Cincinnati, Ohio 45202
 hello@emediadesign.co emediadesign.co 866.700.8585 DROP US 
 A NOTE