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Hotel marketing

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J
jaswant singh

The document discusses factors that influence customer satisfaction in hotels. It begins by introducing the hotel industry and its importance in India. It then discusses various marketing strategies hotels use, including digital presence on platforms like Facebook and TripAdvisor, as well as the use of offers and vouchers. The marketing mix of product, price, place, promotion, people and physical evidence is also examined. Top hotel brands in India and challenges faced by the industry are outlined before the document concludes on the growth prospects of the hotel sector in India.

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FACTORS INFLUENCEING CUSTOMER SATISFACTION IN HOTELS
CONTENT  Introduction  Marketing Mix  Marketing Strategies  Top brand hotels in india  Challenges faced by Hotel Industries  Conclusion
What Is Hotel Industry ? • A Commercial Establishment Providing Lodging, Meals, And Other Guest Services. • It is a main source of accommodation also.
Hotels are a major service industry in india, whose significance is undoubted. The hotel industry in india is one of the fastest growing sector of our economy. The hotel industry in india seconds china in the Asia pacific region. It is valued at $23 million (rs.11976 crores) About 4.4 million tourist visit india every year, thus the growth prospect is very high. the hotel market is expected to double by 2018
HOTEL MARKETING STRATEGIES
USE AdWORDS’ HOTEL Ads AdWords’ hotel ads is the ad format of choice for hotels, guesthouses, bed and breakfasts, and any other type of hospitality business.
As you can see hotel ads offer the user a great deal of information, including a star rating, a review summary, the average nightly rate, and an image of the hotel , This lets prospective guests identify potential places to stay at a glance
DIGITAL PRESENCE & SOCIAL MEDIA social media MUST be a part of hospitality marketing and it goes without saying that every hotel or restaurant needs to have a high quality website – preferably with an online booking system. With hotel review sites such as Trip Adviser
Hotel should also have a Facebook, twitter and instagram pages where you can interact with your customers plus you can highlight special offers and events at your business.
APPEARANCE Reception and Lobby It being the key part of the hotel that the guest sees, thus it should be well- designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free
It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in business situations as well
VOUCHERS / OFFERS It is a document that entitles the holder to a discount, or that may be exchanged for goods or services. vouchers enable us to reach consumers that we typically would not reach, representing a means of stimulating additional purchases.
Hotel marketing
Hotel marketing
MARKETING MIX product Price Place promotion People Physical evidence
• PRODUCT - Hotels stay innovative in the peripheral services. • PRICE - The diverse nature and character of dishes , involvement of cost and spending power of customers. • PLACE - Location of the hotel is the most important business decision for the hotel.
• PROMOTION - Advertisement, publicity, sales promotion, personal selling, word-of- mouth promotion and telemarketing are the components of a hotel’s marketing strategy. • PEOPLE - The hotel management should train its people regularly, especially the front line professionals.
• PHYSICAL EVIDENCE - Lobby- It being the first & the last part of the hotel that the guest sees, thus it should be well-designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free.
TOP BRAND HOTELS IN INDIA Taj group of hotels The oberoi group of hotels Le Meridian Group of Hotels The Leela Palaces Hotels and Resorts Marriott Hotels & resorts Hyatt Hotels Corporation
CHALLENGES FOR HOTEL INDUSTRY Shortage of skilled employees Customer expectations Intense competition Retaining quality workforce Promote tourism
CONCLUSION From the above discussion it can be concluded that The hotel industry is one of the fastest growing sector of our economy. Tourism is the key part of hotel industry , now a days every hotel wants to promote this to expand their business.
Thanks For Your Attention - Jaswant Singh Panwar MBA 2nd SEM

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Hotel marketing

  • 2. CONTENT  Introduction  Marketing Mix  Marketing Strategies  Top brand hotels in india  Challenges faced by Hotel Industries  Conclusion
  • 3. What Is Hotel Industry ? • A Commercial Establishment Providing Lodging, Meals, And Other Guest Services. • It is a main source of accommodation also.
  • 4. Hotels are a major service industry in india, whose significance is undoubted. The hotel industry in india is one of the fastest growing sector of our economy. The hotel industry in india seconds china in the Asia pacific region. It is valued at $23 million (rs.11976 crores) About 4.4 million tourist visit india every year, thus the growth prospect is very high. the hotel market is expected to double by 2018
  • 6. USE AdWORDS’ HOTEL Ads AdWords’ hotel ads is the ad format of choice for hotels, guesthouses, bed and breakfasts, and any other type of hospitality business.
  • 7. As you can see hotel ads offer the user a great deal of information, including a star rating, a review summary, the average nightly rate, and an image of the hotel , This lets prospective guests identify potential places to stay at a glance
  • 8. DIGITAL PRESENCE & SOCIAL MEDIA social media MUST be a part of hospitality marketing and it goes without saying that every hotel or restaurant needs to have a high quality website – preferably with an online booking system. With hotel review sites such as Trip Adviser
  • 9. Hotel should also have a Facebook, twitter and instagram pages where you can interact with your customers plus you can highlight special offers and events at your business.
  • 10. APPEARANCE Reception and Lobby It being the key part of the hotel that the guest sees, thus it should be well- designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free
  • 11. It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in business situations as well
  • 12. VOUCHERS / OFFERS It is a document that entitles the holder to a discount, or that may be exchanged for goods or services. vouchers enable us to reach consumers that we typically would not reach, representing a means of stimulating additional purchases.
  • 15. MARKETING MIX product Price Place promotion People Physical evidence
  • 16. • PRODUCT - Hotels stay innovative in the peripheral services. • PRICE - The diverse nature and character of dishes , involvement of cost and spending power of customers. • PLACE - Location of the hotel is the most important business decision for the hotel.
  • 17. • PROMOTION - Advertisement, publicity, sales promotion, personal selling, word-of- mouth promotion and telemarketing are the components of a hotel’s marketing strategy. • PEOPLE - The hotel management should train its people regularly, especially the front line professionals.
  • 18. • PHYSICAL EVIDENCE - Lobby- It being the first & the last part of the hotel that the guest sees, thus it should be well-designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free.
  • 19. TOP BRAND HOTELS IN INDIA Taj group of hotels The oberoi group of hotels Le Meridian Group of Hotels The Leela Palaces Hotels and Resorts Marriott Hotels & resorts Hyatt Hotels Corporation
  • 20. CHALLENGES FOR HOTEL INDUSTRY Shortage of skilled employees Customer expectations Intense competition Retaining quality workforce Promote tourism
  • 21. CONCLUSION From the above discussion it can be concluded that The hotel industry is one of the fastest growing sector of our economy. Tourism is the key part of hotel industry , now a days every hotel wants to promote this to expand their business.
  • 22. Thanks For Your Attention - Jaswant Singh Panwar MBA 2nd SEM