How does marketing affect customer value
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It is a presentation based on kotlers Principles of Management and the topic is How does marketing affect customer value?
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How does marketing affect customer value
- 1. How does marketing affect customer value? Suneel Anumolu
- 2. The Value Chain primary activities
- 3. The Value Chain support activities
- 4. Pratt & Whitney employs cross functional employee teams to build its products, such as this 4000 series aircraft engine
- 5. Core Business Processes Market-sensing process New-offering realization process Customer acquisition process Customer relationship management process Fulfillment management process
- 6. Characteristics of Core Competencies A source of competitive advantage Applications in a wide variety of markets Difficult to imitate
- 7. A Holistic Marketing Orientation and Customer Value