How Libraries Fit into Community Education Ecosystems
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Lee Rainie, director of Internet, Science, and Technology research at Pew Research Center, will present new survey findings about how people use libraries, the kinds of services and programs people would like from libraries, and how libraries are connected to communication education and learning environments at the 2016 American Library Association Midwinter conference in Boston
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How Libraries Fit into Community Education Ecosystems
- 1. How Libraries Fit into Community Education Ecosystems Lee Rainie Director, Pew Internet Project January 11, 2016 ALA Midwinter @lrainie | @pewinternet | @pewresearch
- 2. What we already know about libraries: Our previous findings -- libraries.pewinternet.org
- 3. • People think libraries are important, especially for communities • People like and trust librarians • People think libraries level of the playing field for those without vast resources • People believe libraries have rebranded themselves as tech hubs • People still read books
- 4. http://www.pewinternet.org/2014/03/13/library-engagement-typology/ Capstone: Library User (and Non-User) Typology
- 6. Went to library / bookmobile in past 12 months % of those ages 16+ 53 48 44 0 10 20 30 40 50 60 2012 2013 2015
- 7. Library user demographics% who have visited a library or bookmobile in person in the past 12 months All Americans ages 16+ 44% Men 38% Women 51% Age 18-29 54% 30-49 47% 50-64 38% 65+ 36% Education attainment No high school diploma 27% High school grad 35% Some College 46% College + 58% Parent of minor Parent 50% Non-parent 42%
- 8. Used library website / app in past 12 months % of those ages 16+ 25 30 31 0 10 20 30 40 20132012 2015
- 9. Library website user demographics % who have ever used a library website or app in the past 12 months All Americans ages 16+ 31% Men 25% Women 38% Age 18-29 41% 30-49 36% 50-64 27% 65+ 17% No high school diploma 14% High school grad 24% Some College 32% College + 44% Parent of minor Parent 36% Non-parent 29%
- 10. Library user demographics % who have ever used a library website or app n the past 12 months All Americans ages 16+ 31% White 32% Black 30% Hispanic 22% Household income Under $30,000 29% $30,000-$49,999 30% $50,000-$74,999 35% $75,000+ 33% Community Type Urban 34% Suburban 31% Rural 27%
- 12. If your local public library CLOSED, would that have a MAJOR impact, MINOR impact or NO IMPACT on … 32 65 33 24 33 6 0 20 40 60 80 100 Me & my family My community Major Impact Minor impact No impact
- 13. How much have libraries contributed to their communities? % of those ages 16+ 19 24 24 29 31 36 29 39 41 39 39 37 23 19 18 19 14 14 15 10 7 8 8 6 Helping people find jobs or pursue job training Helping people find out about volunteer opportunities and other ways people can… Helping people decide what information they can trust Helping people learn about local events and resources that are available in your community Helping people learn how to use new technologies Helping people when they seek health information A lot Somewhat A little Not at all
- 14. January 8, 2016 14www.pewresearch.org The clear public mandate: Do something for education …. Large majorities of Americans see libraries as part of the educational ecosystem and as resources for promoting digital and information literacy.
- 15. Should libraries move some print books and stacks OUT OF public locations to free up more space for things such as tech centers, reading rooms, meetings rooms, and cultural events? % of those ages 16+ 30 40 25 20 39 36 Should definitely do Should maybe do Should definitely not do Nov-12 Apr-15
- 16. Should libraries coordinate more closely with local schools in providing resources to kids? % of those ages 16+ 85 11 2 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
- 17. 85 12 2 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do Should libraries offer free early literacy programs to help young children prepare for school? % of those ages 16+
- 18. Should libraries offer programs to teach people, including kids and senior citizens, how to use digital tools such as computers, smartphones and apps? % of those ages 16+ 78 16 3 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
- 19. How important is it for people to make an effort to learn new things for …. (% of those ages 18+) 87 71 70 58 10 23 26 36 0 20 40 60 80 100 Their jobs Things happening in society Their community Their hobbies and interests Very important Somewhat important
- 20. Learning as identity (% of those ages 18+) 57 61 73 0 10 20 30 40 50 60 70 80 I often find myself looking for new opportunities to grow as a person I like to gather as much information as I can when I come across something that I am not familiar… I think of myself as a lifelong learner Describes me very well
- 21. 74% of all adults are personal enrichment learners % of those ages 18+ 16 25 30 35 58 0 10 20 30 40 50 60 70 Taken online course Taken course related to interest/hobby Attend convention/conference tied to personal interest Attended meeting where learned new info such as book club or arts… Read publications related to personal interest
- 22. The motives of personal learners % of those ages 18+ 33 36 60 64 80 0 10 20 30 40 50 60 70 80 90 Learn something to help with my children's or other kids school work Wanted to turn a hobby into extra income Extra time on my hands Learn something that would allow me to help others Learn something make my life more interesting
- 23. 63% of the employed are work-related learners – i.e. gotten training or taken courses (% of those ages 18+) 7 13 24 36 55 0 10 20 30 40 50 60 Because I am worried about losing job To help get a new job To help get a raise/promotion For a license or certification for my job To maintain or improve my job skills
- 24. How well, if at all, do your local public libraries serve the learning and educational needs of your local community – not just children at schools, but all those of any age who want to learn? % of those ages 18+ 37 39 6 4 12 0 20 40 60 80 100 Very well Pretty well Not too well Not well at all Don't know
- 25. How well, if at all, do your local public libraries serve the learning and educational needs of you and your family? (% of those ages 18+) 34 36 9 12 8 0 20 40 60 80 100 Very well Pretty well Not too well Not well at all Don't know
- 26. As far as you know, does your local library system offer any of the following services? (% of those ages 18+) 22 24 26 41 62 0 10 20 30 40 50 60 70 Online programs that certify people have mastered new skills Programs on starting a new business Online GED or high school equivalency classes Online career- and job-related resources E-books, audio books for borrowing
- 27. Other yearnings …. Privacy coaching and solitude
- 28. Should libraries offer programs to teach patrons about protecting their privacy and security online? % of those ages 16+ 76 18 4 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
- 29. Should libraries have more comfortable spaces for reading, working, and relaxing at the library? % of those ages 16+ 64 25 7 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
- 30. People: Serve and Learn Tech experts Master teachers in age of lifelong learning Visionaries for the knowledge economy and the jobs it produces Experts in sense-making, context, and curation Monitors of algorithms
- 31. Place: Reconfigured and Repurposed Artifacts are connected and data-rich Nodes for “system of systems” with databases and media Test beds – maker masters Community information and media stewards
- 32. Platform: Community Resource Trusted institution and privacy watchdog Advocates for free and open Advocates for closing digital divides Data and collections repositories Civic specialists – esp. in learning realms
- 33. 1) Assist technology non-users - skills training in new literacies 2) Run pre-school programs 3) Run after-school activities 4) Offer English as a second language courses 5) Promoter of lifelong learning opportunities / credentialing for mastery of competencies 6) Gap filler in local media ecosystem – community and civic information/curation 7) Help for small business / entrepreneurs / non-profits 8) Agents of serendipitous discovery
- 34. Be not afraid
Editor's Notes
- Title: How Libraries Fit into Community Education Ecosystems Subject: Lee Rainie, director of Internet, Science, and Technology research at the Pew Research Center, will present new survey findings about how people use libraries, the kinds of services and programs people would like from libraries, and how libraries are connected to communication education and learning environments. He will describe how many people are “professional” learners who are trying to connect to jobs and skills improvements; how many people are “personal” learners who are trying to engage with material that will help them enrich their lives, pursue new community activities, and embrace hobbies. He will provide new data about how people see where libraries fit into professional and personal learning environments.