How Product Managers and Designers Work Together by XO Group PM
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Shilpi Roongta, a Product Manager, and Celine Chang, a Product Designer, discussed ways that both functions can work together to create great products. They covered personal experiences, the differences and overlaps in both roles, strategies you can use to forge a good partnership and design methodologies you can integrate into your product development process.
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How Product Managers and Designers Work Together by XO Group PM
- 1. How Product Managers and Designers Work Together by XO Group PM www.productschool.com
- 2. FREE INVITE Join 23,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Blockchain and Cryptocurrencies Learn how to trade cryptocurrencies and build products using the blockchain
- 7. TONIGHT’S SPEAKER Shilpi Roongta & Celine Chang
- 8. The Dream Team How Product Managers and Designers Create Successful Products Together
- 9. Introductions Shilpi Roongta Celine Chang Product @ XO Group @shilpir Design @ BuzzFeed @celchang
- 10. Product +Design
- 12. The Basics
- 14. What are Product Management and Product Design? Product Design is the practice of.. ● Human centered design ● Designing a user experiences (UX) ● Establishing the look and feel of a product (UI) Product Management is the practice of… ● Identifying opportunities ● Defining strategy, roadmap and priorities ● Managing the full product development lifecycle ● Guiding the ship
- 15. Ratio of PMs to Designers The ratio of Designers to Product Managers (PMs) varies by stage, but is generally under 1:4. Somewhat surprisingly, many early stage co's have designers who serve as PMs.* *NEA Future of Design Report
- 16. What are the primary roles and responsibilities?
- 17. What are the primary roles and responsibilities? It depends
- 18. At XO Group Large Product Org Squad Structure: Product, Design, Engineering, PMM Web and Mobile Data Analysis Product/Market Fit Customer Discovery Roadmapping MVP Experiment KPI Monitoring Backlog Management Use Case Definition User Research Usability Testing Journey Mapping Product Desig Visual Design UI Sketching Interaction Design Prototyping User Modeling
- 19. At BuzzFeed Medium Product Org Group+Squad Structure: Product, Design, Engineering, Data Data Analysis Product/Market Fit Customer Discovery Roadmapping MVP Experiment KPI Monitoring Backlog Management Use Case Definition User Research Visual Design UI Sketching Interaction Design Journey Mapping User Modeling Prototyping Usability Testing Product Desig
- 20. Natural Overlap in Responsibilities
- 22. Common Challenges Lack of communication Misunderstanding of roles and responsibilities Misalignment on the product Lack of trust and empathy for each other
- 23. Common Challenges Lack of communication Misunderstanding of roles and responsibilities Misalignment on the product Lack of trust and empathy for each other
- 24. Common Challenges Lack of communication Misunderstanding of roles and responsibilities Misalignment on the product Lack of trust and empathy for each other
- 25. Common Challenges Lack of communication Misunderstanding of roles and responsibilities Misalignment on the product Lack of trust and empathy for each other
- 27. Strategies for Partnership Focus on clarifying the problem, don’t enforce solutions. Involve design (and engineering) early and often. Trust the design process. Be clear on accountability and expectations.
- 28. Strategies for Partnership Focus on clarifying the problem, don’t enforce solutions. Involve design (and engineering) early and often. Trust the design process. Be clear on accountability and expectations.
- 29. Strategies for Partnership Focus on clarifying the problem, don’t enforce solutions. Involve design (and engineering) early and often. Trust the design process. Be clear on accountability and expectations.
- 30. Strategies for Partnership Focus on clarifying the problem, don’t enforce solutions. Involve design (and engineering) early and often. Trust the design process. Be clear on accountability and expectations.
- 31. Strategies for Partnership Focus on clarifying the problem, don’t enforce solutions. Involve design (and engineering) early and often. Trust the design process. Be clear on accountability and expectations.
- 33. Generative Activities Design Sprint Activities Whiteboarding/Brainstormin g
- 34. Generative Activities Design Sprint Activities Whiteboarding/Brainstormin g
- 35. Everyday Tools to Foster Collaboration Google Documents Continuous Discovery Design Debt “backlog” Review Quantitative User Behavior Standups & Sprint
- 36. Questions?
- 37. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com
Editor's Notes
- Shilpi
- Intros - where we are, what we work on, where we were Background/ how we go on this path
- Celine
- Celine
- Shilpi
- Shilpi
- Both
- Celine
- There are clear roles that designers are responsible for, but there are other responsibilities that really may vary by org
- There are clear roles that designers are responsible for, but there are other responsibilities that really may vary by org
- Celine
- Shilpi
- State the pitfall, brief explanation, brief example DON’T TALK ABOUT HOW TO SOLVE IT If designers are treated as a service org make you feel less like a partner and collaborator Lack of context and clarity on the problem Alignment on an agreeable “MVP” Unexplained constraints Lack of trust Time crunches Handing designers solutions to “tweak” or “make pretty”
- State the pitfall, brief explanation, brief example DON’T TALK ABOUT HOW TO SOLVE IT If designers are treated as a service org make you feel less like a partner and collaborator Lack of context and clarity on the problem Alignment on an agreeable “MVP” Unexplained constraints Lack of trust Time crunches Handing designers solutions to “tweak” or “make pretty”
- State the pitfall, brief explanation, brief example DON’T TALK ABOUT HOW TO SOLVE IT If designers are treated as a service org make you feel less like a partner and collaborator Lack of context and clarity on the problem Alignment on an agreeable “MVP” Unexplained constraints Lack of trust Time crunches Handing designers solutions to “tweak” or “make pretty”
- State the pitfall, brief explanation, brief example DON’T TALK ABOUT HOW TO SOLVE IT If designers are treated as a service org make you feel less like a partner and collaborator Lack of context and clarity on the problem Alignment on an agreeable “MVP” Unexplained constraints Lack of trust Time crunches Handing designers solutions to “tweak” or “make pretty”
- Celine
- Celine + Shilpi a little View designs as hypotheses The more senior the designer, the more abstract the problem they should be solving. The more time a designer spends with other designers, the better the work (and the designer).
- Celine + Shilpi a little View designs as hypotheses The more senior the designer, the more abstract the problem they should be solving. The more time a designer spends with other designers, the better the work (and the designer).
- Celine + Shilpi a little View designs as hypotheses The more senior the designer, the more abstract the problem they should be solving. The more time a designer spends with other designers, the better the work (and the designer).
- Celine + Shilpi a little View designs as hypotheses The more senior the designer, the more abstract the problem they should be solving. The more time a designer spends with other designers, the better the work (and the designer).
- Celine + Shilpi a little View designs as hypotheses The more senior the designer, the more abstract the problem they should be solving. The more time a designer spends with other designers, the better the work (and the designer).
- Celine
- When to use each.
- Celine
- Shilpi
- Celine