1. How Relationships Drive Link Building
Jon Henshaw
Co-Founder & Chief Product Officer
Raven Internet Marketing Tools
http://raventools.com
@RavenJon
Thursday, July 26, 12
2. Fact
If you build links the wrong way, Google
will destroy everything you love.
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The best mentions/links are ones that are natural and real, and are relevant and contextual. They are also the hardest
ones to get, and they usually only come from relationships.
3. Warning
• This presentation contains
post-meme images
• and arbitrary bullet points
• to piss off Rand and kill kittens
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Post-meme is like the Anti Joke Apple. It’s cooler than you.
4. Thursday, July 26, 12
No kittens were killed from using bullet points, but they may have been injured.
8. What do most
people want from
a relationship?
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Listening, Giving, Common Interests, Humility and not belittling the other, Acceptance, being Genuine.
9. Characteristics
of a healthy
relationship
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Grow over time, Golden Rule: Treat each other the way you would want to be treated
10. People do
NOT want...
• ...to be sold something
• ...to feel like a pawn or object
• ...to talk about links
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If you only want them as a customer or link, it will show
11. How do you target someone without treating them like a target?
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Paradox!
12. Be
Genuine
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Most people see through disingenuous behavior. Who wants to live their life being fake? If you don’t like a person,
regardless of motivation, move on…nothing good will come from it.
13. That’s enough
psycho mumbo
jumbo...
MOVE IT ALONG
BUDDY!!!
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25. Use recurring social tasks
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Recurring “social” tasks in Raven will automatically reset the task after you tweet the person.
26. Keep good notes
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Leave notes as you discover common interests or other important info.
27. Develop
relationships
naturally
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If they’re an editor, don’t go in for the kill. If they get to know you, and they like you, and you have something that’s
useful to them, they’ll ask you.
28. Don’t overwhelm them
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Don’t overwhelm with replies, posts…especially when they actually interact with you.
29. Stay on topic...
not your topic
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Keep discussions on topic. Don’t look for a way to slip in your own stuff.
30. Create a positive
experience
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It is in our nature to give back, to give thanks for positive experiences. Positive experiences create reciprocity.
31. Be patient
or else
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Wait for the opportunity to present itself, either through conversation or the other person showing interest in what
you do. Otherwise, you may miss your target.
34. Connect with
your friends’
friends
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35. Social
Exposure
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Links, likes, +1’s
36. Natural
Links
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Natural links from trusted and relevant sites
37. Unexpected
Mentions
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http://www.bizjournals.com/nashville/blog/socialmadness/2012/06/i-dont-want-to-see-my-lawyer-on.html
38. Unexpected
Mentions
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http://www.maine-seo.com/social-media/4-solutions-for-scheduling-tweets-and-facebook-posts-which-one-is-
right-for-you
39. Being a
Resource
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http://www.marketingsherpa.com/article.php?ident=32179
40. Going above
and beyond
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http://www.searchhigh.co.uk/Blog/great-service-stronger-brand.html
41. Showing
appreciation
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Thanking people (with gift baskets) http://www.speedyseo.com/blog/view/what-a-lovely-basket
42. Being a
good host
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http://www.ppcassociates.com/blog/experience/tribe-of-danny-traveler/
43. Donating to
a good cause
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Donating http://danalookadoo.com/cycling/livestrong-2012/
44. Helping
Others
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http://www.bizjournals.com/nashville/blog/socialmadness/2012/07/911-crisis-management-using-social.html?
ana=lnk
45. Collaboration
and leading by
example
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Contributing to the community http://www.socialmediaexaminer.com/twitter-chat-guide/
46. Link Pimp
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Joe Hall asks me to pimp something via Twitter DM or IM, and I’m like sure!
47. First rule of
secret groups is
that we don’t
talk about
secret groups
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48. Pay it forward
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Doing favors, giving breaks, etc... to the little guy can provide excellent karma (free hosting got me Coors, Iomega,
etc...)
49. Think long term
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Just like SEO, quick wins are usually short lived. Building and maintaining authentic relationships will only increase
your exposure over time, not diminish it.
50. •Jon Henshaw
•Co-Founder & Chief Product Officer
•Raven Internet Marketing Tools
•http://raventools.com
•@RavenJon
Thursday, July 26, 12