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How Social Media can benefit Property Management. Neighbourhood Buzz presents to the London Property Management Association

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Neighbourhood Buzz
Neighbourhood Buzz

A visual journey through why social media matters to property management and how they can use to reach business goals.

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How social media can benefit property management. Prepared by: Steve Ballantyne, Director of Business Development at Neighbourhood Buzz Trusted by Canada’s best property management companies. Copyright © Neighbourhood Buzz Communications. 2013.
You’re busy, we appreciate your time today. Building Marketing Assets 2
What this presentation is about What is social media Why it matters now What you can do The tools & getting started Real life examples The benefits, costs & questions Building Marketing Assets
What do we mean by social media? Social media are media for social interaction, using highly accessible and scalable publishing techniques. Source: wikipedia Building Marketing Assets
Being social is nothing new… Building Marketing Assets 5
@georgesbarber Building Marketing Assets 6
@greedisgood Building Marketing Assets 7
57,341,078 likes 40,818,619 likes 35,278,176 likes Building Marketing Assets 8
Say hello to Canada’s “Resident 2.0” Source: http://www.6smarketing.com/ Building Marketing Assets
Canada’s digital landscape in 2013 • 41+ hours per month online, 2nd globally • 25 hours viewing video, 2nd globally • 17% increase in smartphone adaptation • Facebook remains dominate social site, several rising stars to watch though. • Retail e-commerce hit $22.3B, up 10% Source: 2013 Canada Digital Future in Focus www.comscore.com What does it all mean… Building Marketing Assets
The shift in communication #scary Building Marketing Assets 11
Why it matters now #1: Technology is everywhere Building Marketing Assets
Why it matters now #2: Everyone is Oprah Building Marketing Assets
Why it matters now #3: The Generation Gap Building Marketing Assets
What can I do? Building Marketing Assets
Why bother? Business Goals Supported by a Social Media: Retention: Improve sense of community & customer service in apartment assets (help make it a home) Acquisition: Increase rental leads generated from your website Return on Investment: Increase ROI on existing web assets through increased exposure Branding: Support modern and relevant brand messaging with active web presence Building Marketing Assets
Tools that can help improve lead generation, retention & customer service. e-newsletters Building Marketing Assets
Nobody likes Marketing. Everybody loves value. Search Results Community development Community Discussion & & & community articles Brand equity Timely Information e-newsletters Building Marketing Assets
Content Marketing System Building Marketing Assets
Getting started… 1. Goals 2. Audience 3. Messaging 4. Execution 5. Management Building Marketing Assets
Building Marketing Assets 21
Building Marketing Assets 22
Building Marketing Assets 23
Sales leads Building Marketing Assets
Brand Evangelists Building Marketing Assets 25
Blog article topics that have real value for residents How to decorate your apartment for the holidays. 3 date night ideas in High Park. Top 3 fitness trends for 2013 in Ottawa. Finding the perfect roomate. Maximizing your apartment bathroom. First time renter: Do you need tenants insurance? Balcony do’s and don’t’s. Kitchen tools for cozy apartments. 5 in 5: 5 essential shops within 5 minutes of Motion. Stay active in Abbotsford this winter. 4 tips to keep you warm in Edmonton this winter Best cheap eats around west Brampton Building Marketing Assets
Building Marketing Assets
Benefits of having a social media presence. Retention: Pro-active customer service and community development Acquisition: Increase web traffic and online footprint Return on Investment: Increase ROI on existing web assets through increased exposure Branding: Be more than elevator notices and late rent letters Cut other marketing expenses: Save money on print and pay per click advertising Marketing as an investment: Value of web presence grows with each article, follower, and email Building Marketing Assets
Costs of having a social media presence. Opportunity cost: What else you could be doing with your time Overhead cost: How much internal management time is this taking Outsourcing cost: Paying 3rd parties to strategize, create, execute. Building Marketing Assets
What’s the ROI Ballantyne? Building Marketing Assets
Thank You! steve@neighbourhoodbuzz.com Building Marketing Assets 31

More Related Content

How Social Media can benefit Property Management. Neighbourhood Buzz presents to the London Property Management Association

  • 1. How social media can benefit property management. Prepared by: Steve Ballantyne, Director of Business Development at Neighbourhood Buzz Trusted by Canada’s best property management companies. Copyright © Neighbourhood Buzz Communications. 2013.
  • 2. You’re busy, we appreciate your time today. Building Marketing Assets 2
  • 3. What this presentation is about What is social media Why it matters now What you can do The tools & getting started Real life examples The benefits, costs & questions Building Marketing Assets
  • 4. What do we mean by social media? Social media are media for social interaction, using highly accessible and scalable publishing techniques. Source: wikipedia Building Marketing Assets
  • 5. Being social is nothing new… Building Marketing Assets 5
  • 8. 57,341,078 likes 40,818,619 likes 35,278,176 likes Building Marketing Assets 8
  • 9. Say hello to Canada’s “Resident 2.0” Source: http://www.6smarketing.com/ Building Marketing Assets
  • 10. Canada’s digital landscape in 2013 • 41+ hours per month online, 2nd globally • 25 hours viewing video, 2nd globally • 17% increase in smartphone adaptation • Facebook remains dominate social site, several rising stars to watch though. • Retail e-commerce hit $22.3B, up 10% Source: 2013 Canada Digital Future in Focus www.comscore.com What does it all mean… Building Marketing Assets
  • 11. The shift in communication #scary Building Marketing Assets 11
  • 12. Why it matters now #1: Technology is everywhere Building Marketing Assets
  • 13. Why it matters now #2: Everyone is Oprah Building Marketing Assets
  • 14. Why it matters now #3: The Generation Gap Building Marketing Assets
  • 15. What can I do? Building Marketing Assets
  • 16. Why bother? Business Goals Supported by a Social Media: Retention: Improve sense of community & customer service in apartment assets (help make it a home) Acquisition: Increase rental leads generated from your website Return on Investment: Increase ROI on existing web assets through increased exposure Branding: Support modern and relevant brand messaging with active web presence Building Marketing Assets
  • 17. Tools that can help improve lead generation, retention & customer service. e-newsletters Building Marketing Assets
  • 18. Nobody likes Marketing. Everybody loves value. Search Results Community development Community Discussion & & & community articles Brand equity Timely Information e-newsletters Building Marketing Assets
  • 20. Getting started… 1. Goals 2. Audience 3. Messaging 4. Execution 5. Management Building Marketing Assets
  • 26. Blog article topics that have real value for residents How to decorate your apartment for the holidays. 3 date night ideas in High Park. Top 3 fitness trends for 2013 in Ottawa. Finding the perfect roomate. Maximizing your apartment bathroom. First time renter: Do you need tenants insurance? Balcony do’s and don’t’s. Kitchen tools for cozy apartments. 5 in 5: 5 essential shops within 5 minutes of Motion. Stay active in Abbotsford this winter. 4 tips to keep you warm in Edmonton this winter Best cheap eats around west Brampton Building Marketing Assets
  • 28. Benefits of having a social media presence. Retention: Pro-active customer service and community development Acquisition: Increase web traffic and online footprint Return on Investment: Increase ROI on existing web assets through increased exposure Branding: Be more than elevator notices and late rent letters Cut other marketing expenses: Save money on print and pay per click advertising Marketing as an investment: Value of web presence grows with each article, follower, and email Building Marketing Assets
  • 29. Costs of having a social media presence. Opportunity cost: What else you could be doing with your time Overhead cost: How much internal management time is this taking Outsourcing cost: Paying 3rd parties to strategize, create, execute. Building Marketing Assets
  • 30. What’s the ROI Ballantyne? Building Marketing Assets
  • 31. Thank You! steve@neighbourhoodbuzz.com Building Marketing Assets 31

Editor's Notes

  1. ----- Meeting Notes (12-02-17 13:28) -----GreetingThank Jason and LLWS for putting on this event
  2. ----- Meeting Notes (12-02-17 13:28) -----I know you're busy.We appreciate your time and promise to make this a worthwhile investment.
  3. ----- Meeting Notes (12-02-17 13:28) -----People have always been social.Bon-fire----- Meeting Notes (12-02-21 11:26) -----One reason people love food so much is the social aspect. It feels good to converse!
  4. ----- Meeting Notes (12-02-17 14:39) -----Back when business was truely social. Owners knew customers.Customers knew owners."Where everybody knows your name"
  5. ----- Meeting Notes (12-02-17 14:39) -----Then something happened.Corporate culture became cold and customers became #'s.Companies became too big to know everyone by name.----- Meeting Notes (12-02-27 10:40) -----The people didn't like it but they started to accept it as they way business is done. But then social media came along and things started to change.
  6. ----- Meeting Notes (12-02-17 14:39) -----Then something happened.Corporate culture became cold and customers became #'s.Companies became too big to know everyone by name.----- Meeting Notes (12-02-27 10:40) -----The people didn't like it but they started to accept it as they way business is done. But then social media came along and things started to change.
  7. ----- Meeting Notes (12-02-23 13:41) -----The signifigance of this change is word of mouth. SM has increased the velocity and reach of word of mouth in a way traditional cannot. At a fraction of the cost. Word of mouth, in order to be effective, is relationship based. The currency of this channel are trust and relevance, this has to be earned. Cannot be bought----- Meeting Notes (12-05-09 11:32) -----A brand's image has always been a function of how people percieve the company. The only difference today is residents are able to share those preceptions with each other.