How Storytelling drives Corporate Culture
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This is a manifesto from LUKSO Story & Strategy about the importance of stories in the corporate world and how they can be used to shape culture.
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How Storytelling drives Corporate Culture
- 1. corporate Designed by
- 2. What if every single person in the world had same objectives, values and ideas…
- 3. We all would be suffering from myopia and lack of creativity.
- 4. In the other hand, what about a scenario of completely diversity, where no one agree.
- 5. It would certainly be a catastrophe.
- 6. Let’s bring these ideas to the corporate environment
- 7. Every company has its own culture like based on statements VISION MISSION VALUES
- 8. But companies are made by people with very different IDEAS BELIEFS OBJECTIVES
- 9. How do you do to manage this conflict?
- 10. One of the biggest challenges for a company is to make PEOPLE ACT according to it’s VALUES
- 11. And the majority of companies fail because they are using wrong tools.
- 12. Have you ever been to a “supernanny presentation” like this?
- 13. What about a enthusiastic “training session” like this one?
- 14. Or even a “interactive & open talk” workshop more or less like this?
- 15. The problem is that those techniques are touching only the left side of our brains.
- 16. And if you want to truly engage people, you gonna need more than this.
- 18. Stories teach us through brilliant & inspiring examples.
- 19. Stories reveal meaning without committing the error of defining it.
- 20. Stories are the only way to connect rationally and emotionally.
- 21. Have you ever noticed that stories about your company are being told in almost everywhere? CONSUMERS EMPLOYEES PARTNERS PRESS NGOs STOCKHOLDERS
- 22. All you have to do is USE THESE STORIES in order to shape your CORPORATE CULTURE
- 24. 4 steps for Corporate Storytelling: 1 Stimulate 4 2 Inspire Search 3 Recognize
- 25. 1 Stimulate • Understand possible actions behind your corporate values; • Give some examples of good stories where those values can flourish; • Ask people to share there own stories based on the same theme;
- 26. 2 Search • Define what actions have more adherence to the values you selected; • Look for examples of those actions inside the stories that people sent; • Indentify dramatic potential on the selected actions;
- 27. 3 Recognize • Let everyone know what are the best stories; • Reward the authors of the stories; • Ask them to talk with colleagues about the things who led them into action;
- 28. 4 Inspire • Make the stories spread throughout the company; • If it’s possible, invest money on production to tell stories amazingly; • Let the winners inspire new stories;
- 29. Let’s see who is doing it well…
- 30. Case n°1 • Carlton-Ritz has the challenge to inspire and motivate more than 30.000 employees globally; • Every month, 5 stories are selected by a storytelling council who share those stories as best practices in customer service; • The authors of the stories are rewarded and become celebrities between their colleagues; • Stories inspires new behaviors and make the promise “Ladies & Gentleman serving Ladies & gentleman” come alive.
- 31. Case n°2 • Zappos is known as a benchmark for customer relationship service; • The practice of storytelling is in Zappos DNA, to see how they do it, check Zappos Culture Book: a collection of inside stories; • See what Tony Hsie does when he wants to spread Zappos corporate values (click bellow to watch):
- 32. What about CORPORATE STORYTELLING inside your company?
- 33. People are living real & inspiring stories everyday inside your company.
- 34. What are you waiting to make them talk?
- 35. Check more about brands and storytelling clicking at www. .com.br @story_beats story@lukso.com.br