Have you ever wondered why some people are good at securing speaking opportunities and getting press attention? They are able to do this because they know how to attract people to their brand story.
In this short presentation, Amie Samba I outline and question how you can attract people to your brand's story. This is more about you as a person and how you come across. Attracting people to your brand story is one of the most powerful ways of spreading the word about your business. People want to know what makes you tick and you have to be able to answer.
What is the story behind your business? What is your journey and background? There is an audience waiting to hear from you. They want to understand your journey. The better you can communicate your story, the more people you will have to market for you and become your advocate.
To receive 1 to 1 support with your brand's story visit:
http://www.runfunstarz.co.uk/fitness-business-mentoring/
3. Top 50 UK Social Business 2013 – Ernst &
Young
Disability Athletics Club
Client & Partner
Young Entrepreneur of the
Year 2012
4. Think about some of the most memorable brand stories you know. Check
them out on:
Google & Youtube. What makes them special?
5. Customer loyalty
Differentiate from competitors
You can only be at one place at a time
Can be cost-effective marketing
6. ‘‘If it cannot be told, it cannot be sold’’
Can You Tell Your Own Story?
Can She Tell It? Can He Tell It?
7. ALERT!
What three words would your
customers use to describe
you if they heard your
name/business name?
8. ‘‘Vision is nothing if you can’t shout about it. You must be able to
emotionally connect with your audience’’
People always want to know that you’re
authentic. What sets you apart?
Involve people in your core vision
How well are you communicating your
message?
ALERT!
Why do you do what you do?
Where is it coming from? Dig as
deep as possible?
9. ‘‘If you want people to embrace your business they must first
embrace you’’
What are the current:
- Facts
- Feelings
- Interpretations
Run a survey/focus group/interviews
Is it different from what you thought or wanted?
10. What are they passionate about?
How does your brand story relate to their
values and beliefs?
Find common values and create a brand
strategy
11. Who would you like to tell your brand story?
- Customers
- Partners
- Journalists
- Staff
12. Work closely with people who love your brand
story
- Find the people who tend to connect to your
brand story
- Find opportunities to help potential advocates
13. STEP 1: Why do you really do what you do?
STEP 2: What do people believe about you?
STEP 3: How your brand story connect to
people’s core beliefs and values?
STEP 4: Who is telling your story? Who wants
to tell your story?
STEP 5: Turn people into advocates
14. ‘‘The best brands are built on great stories’’
Ian Rowden
Chief Marketing Officer Virgin Group