This document provides guidance on using social media effectively. It begins by explaining the importance of curating an online identity and having an online mission or goals. It then provides 12 general rules for online engagement, such as making it easy for others to find you online, knowing what information about you is publicly available, and keeping content concise. The document offers specific strategies like using a personal website or blog, finding your niche or area of expertise, and leveraging different social media platforms like Twitter, YouTube and blogs. It emphasizes the importance of branding, networking, embracing opportunities to expand one's audience, and integrating outreach with research. The overall message is that social media can be a powerful tool when used strategically to share information and
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
Enhancing your online presence with social mediaAnne Osterrieder
How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network.
This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012.
More information: http://www.sebiology.org/meetings/Salzburg2012/education.html
Digital Identity & Social Networking for ResearchersFlea Palmer
How social media platforms can enhance your work as a researcher, and some of the potential issues around using these tools. Adapted from 'The Researcher Online: Building an Online Identity" by Dr Helen Webster, University of Cambridge
This document summarizes Ian McCarthy's use of social media in his research. He started a Twitter account in 2009 and a blog in 2011 to share his research on social media and build relationships. He persists by following trends in his field and having conversations to develop as a scholar. While social media has helped his research and reputation, it also requires a strategy and caution, as it can have a dark side if not used carefully.
This document provides an overview of a workshop on using social media for research and researcher development. The morning session will focus on integrating social media into academic research, including understanding what social media is and how different applications can be used in the research process while considering ethics. The afternoon session will discuss becoming a networked researcher and using tools like RSS feeds, social bookmarking, online networks, and sharing tools to collaborate and disseminate research. The workshop aims to illustrate how social media can support the research process and researcher development through participation, networking, and knowledge sharing.
This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.
Social media workshop for Duke faculty, 2013Cara Rousseau
This document discusses using social media in academics. It begins with an overview of platforms like Twitter, blogs and Facebook. For each platform, it provides examples of how Duke University faculty are using them, such as maintaining blogs related to their fields or using Twitter to enhance classroom discussions. The document concludes with next steps, recommending faculty create interest lists on Facebook and follow peers on Twitter, along with resources for learning more about using social media.
The Digital Academic: The opportunities for scholarly communication, discussi...Andy Tattersall
The document discusses the changing landscape of academic scholarship in the digital age. New opportunities include open access publishing, altmetrics, research data management, and using social media and online platforms to collaborate and disseminate work more broadly. While technologies offer benefits, academics are advised to thoughtfully consider how and why to adopt new tools. Overall, digital tools can help increase the impact and visibility of research if used strategically.
The document discusses social media research (SMR) as a qualitative research method. SMR involves analyzing existing social media data as the primary data source rather than surveys or focus groups. It has advantages like access to large amounts of natural conversation data over time, but disadvantages like lack of demographic information. The document provides examples of how SMR is used in marketing, social psychology, and academia. Ethical considerations for privacy and interpretation are also discussed.
Constructing A Professional Presence - HEA Professional Presences For Academi...Thomas Lancaster
This presentation formed part of the HEA workshop on Professional Presences For Academics and looked at the different social sites on which academics should develop an online presence in order to promote themselves, engage students and employers and publicise their research.
This document discusses how social media can help with self-advancement in research. It describes various social media tools like blogs, Twitter, Facebook, SlideShare, and Pinterest. It explains that using social media can help improve traditional metrics like citations and downloads by increasing online visibility. Social media also enhances professional networking by facilitating real-world interactions from online discussions. The document provides advice for new users, like exploring guides, establishing a professional website, finding relevant conversations, and managing information overload. It recommends establishing profiles on LinkedIn, Academia.edu, and ResearchGate to increase findability and exposure.
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
This document discusses the use of social media tools for researchers. It outlines several essential competencies for researchers, including knowledge base, professional development, communication and dissemination, and professional conduct. It then examines how specific social media platforms like Twitter, blogs, Mendeley, and ResearchGate can help researchers in each of these areas. The document provides tips for successful use of social media but also notes potential pitfalls to avoid, such as privacy and blurring of personal and professional boundaries. Useful links for further information are also included.
Issues, examples and advice for students wanting to use social media for their research. Please also see the online library guide at http://libguides.ncl.ac.uk/socialmedia
ESIP FED Spring 2012: Evolving Networks of ExpertiseWilliam Gunn
William Gunn discusses how online communities have evolved from early networks like ARPANET that were designed for sharing data and resources. He explains that true online communities form when people share content like photos, links, or research papers through a centralized platform, which allows for easier discovery and interaction among users with shared interests. Gunn provides examples like Flickr, Delicious, and Mendeley to show how specialized interest groups naturally develop when people share specific types of content through a single online service.
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
The document discusses how technology can be used to create online communities. It provides examples of how the Webheads community has survived for over 10 years using various online tools for communication, collaboration and sharing resources. While online connections are different than physical communities, technology enables people to connect globally with others who share similar interests and values when they may otherwise be isolated.
Why should scientists care about social media and communications? Don Stanley of 3Rhino Media and the University of Wisconsin-Madison Department of Life Sciences Communication answers this question in this presentation.
He also addresses how to get started with LinkedIn as a first social media platform
You are a scientist. You are busy. You want to be on social media but don't know where to start. Then this presentation is for you. Three easy ways to start within 10 minutes.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Using Social Media to Increase your Research ImpactMichelle Dalton
This document discusses how using social media can help increase the impact of research. It recommends blogging to build reputation, using Twitter for dissemination and engagement, and tracking altmetrics to measure different types of impact beyond citations. Altmetrics can provide real-time indicators of a paper's impact and capture how research is engaging various audiences. In the future, more types of scholarly contributions will be tracked and valued, beyond traditional citations. Social media is a way for researchers to promote their work, engage with other experts, and discover new topics and potential collaborators.
The document provides an introduction to a course on computer mediated communication (CMC). It discusses communication from an ecological perspective and how new communication technologies diffuse through societies. Theories of diffusion of innovation are also presented to explain how and why people adopt new technologies. Examples are given of the radio FM and iPod to demonstrate how factors like better technology, social acceptance, business models and legal frameworks influence a technology's adoption. The course schedule and evaluation methods are also outlined.
This document discusses various topics related to computer-mediated communication including how it allows human interaction through computers, the development of multimodal communication like emoticons and video calls, issues of online ethics and privacy, questions of online identity, communities formed on sites like Facebook and forums, differences in language and gender expression online, and the potential for internet addiction. It also lists references used in the discussion.
Academic visibility online presentation 13 october 2011Laura Czerniewicz
A presentation for academics at the University of Cape Town on issues of online presence and visibility, risks, and how to take control of one's digital footprint.
The Benefits and Barriers for Social Media for ScientistsCraig McClain
Social media provides both benefits and challenges for scientists. It allows for quick connection and collaboration with other researchers, but does not directly correlate with increased citations. While it can help with outreach, communicating science to the public remains challenging. Many scientists see communication as filling knowledge deficits in the public, but this "deficit model" may not be effective. Effective social media use for outreach requires understanding audience and goals.
This document discusses computer-mediated communication (CMC) and compares it to face-to-face communication. CMC is defined as communication that occurs between humans through computers. Some key differences between CMC and face-to-face communication are that CMC allows for anonymity, messages can reach unlimited receivers and be asynchronous, the channel is dependent on technology and can include text and emoticons, messages are written and permanent, deception is easier online, and technological skills are required in addition to communication skills.
The document defines computer-mediated communication (CMC) as communication that occurs between humans using computers. CMC takes place synchronously or asynchronously through various mediums like text, audio, or video. Synchronous CMC allows for real-time interaction through applications like instant messaging, Skype video calls, or chat rooms. Asynchronous CMC occurs over different times through email, online forums, text messages, or video sharing websites. The document discusses examples of synchronous and asynchronous applications and how CMC plays an important role in distance learning environments.
Social Media for Researchers Workshop at UC Davis - Feb 7, 2014Holly Bik
Social media tools and their uses - professional websites, Twitter, Blogs, Facebook. This workshop is aimed at helping participants choose online tools, define goals, and assess who is their online audience. Slides include answers to some common social media questions.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).
The document presents a framework called the "honeycomb of social media" that categorizes the building blocks of social media into 7 categories: identity, conversations, sharing, presence, relationships, reputation, and groups. It explains each building block and its implications for businesses. Businesses can use this framework to understand social media functionality, engage with customers, and develop appropriate social media strategies tailored to each building block. The framework helps businesses make sense of the complex social media landscape and how to monitor, understand, and respond to different social activities.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Joining the ‘buzz’ : the role of social media in raising research visibility ...Eileen Shepherd
[This presentation is based on my previous presentation, of the same title, at the LIASA 2014 conference. It was presented as a webinar for LIASA Higher Education Libraries Interest Group on 6/11/2014]
Traditional bibliometric methods of evaluating academic research, such as journal impact factors and article citations, have been supplemented in the past 5-10 years by the development of altmetrics (alternative metrics or article level metrics). Altmetrics measures impact of research, data and publications, such as references in data and knowledge bases, article views, downloads and mentions in social media and news media. This presentation gives a brief background to altmetrics and demonstrates how Rhodes University librarians are using social media to raise the visibility of the research output of their institution. (Rhodes University is in Grahamstown, South Africa)
20 Lessons From Creating An Online Outreach EmpireCraig McClain
After 10 million hits, 10,000 Twitter followers, and 10,000 Facebook followers all for a niche blog about the oceans, I reflect on what works and doesn't in online science communication
Using social media to develop your scientific careerDaniel Quintana
These slides outline how you can harness social media to boost your professional profile, collaboration, information gathering, and public outreach. Practical information includes how to establish an online presence, effectively use Twitter and other useful platforms (e.g., blogs, Linkedin), and best manage the deluge of online information.
First presented at NORMENT, KG Jebsen Centre for Psychosis Research, University of Oslo on the 8th of October, 2014
The document discusses how technology and social media have changed communication for younger generations. It provides tips on using social media platforms like Facebook and Twitter effectively. It also discusses the importance of social media and technology in staying connected to others while maintaining real-world relationships and community. Pope Benedict XVI's message is cited, encouraging the use of online connections to enhance, not replace, physical interactions.
The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
Social Media: A Valuable Tool for LibrariesMandy Boyle
A copy of the Social Media: Always Worth the Time presentation given at a Young Adult Librarians Workshop in Tunkhannock, PA on November 19,2010. Presentation by Mandy Boyle. More info and contact at MandyBoyle.com
The document discusses how Twitter has changed communication among young adults. A survey was conducted that found most young adults use Twitter for social and fun reasons and spend 1-2 hours per day on it. The findings show Twitter allows ambient sharing of life updates and has become an integral way for young adults to communicate, learn about others, and share information, though it can also encourage pointless posts and be addicting.
How To Be a 21st Century Science Communicator - First StepsJoanne Richardson
This document provides guidance for scientists on how to effectively communicate science to the public using social media in the 21st century. It emphasizes that scientific literacy is important for a healthy democratic society. Scientists are encouraged to participate in social media to further their careers, share knowledge across disciplines, and educate the public. The document offers tips on choosing an appropriate platform like Twitter for brief updates or blogging for longer posts. It stresses the importance of listening, having a human voice, setting goals and measuring engagement rather than numbers of followers. Scientists are urged to start participating now to gain experience in communicating their work to broader audiences.
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.
Top Ten Tips for Getting Started with Social MediaTrey Pennington
Resource given to introductory level social media marketing presentations. Though many slideshare users are already well acclimated to social media, there are many folks who don't yet have a Facebook or LinkedIn account and have no idea why in the world anyone would be on Twitter.
This document provides guidance on effective blogger outreach. It discusses why bloggers are influential due to the conversation shift to social media. The 4 R's of blogger outreach are outlined as research, relationships, relevance, and respect. Case studies demonstrate how targeted blogger campaigns can significantly boost user growth. While trends may start with a small number of influencers, immersing oneself in blogging communities allows one to identify emerging trends. Only 10% of people online actively create content, but they spread ideas and can become influential. Effective blogger outreach requires understanding niche audiences.
This document provides an overview of an English 106 course on Introduction to Literary Forms and Critical Writing I taught by Dr. Daniel Feldman. It includes sections on writing blurbs, sample assignments on analyzing essays about social media and friendship, and a discussion of constructing thesis statements. Key points covered include the benefits of writing for learning, analyzing short stories by James Joyce, editing exercises, and examples of effective and ineffective thesis statements.
Workshop about increasing the impact of your research, the importance of good communication (incl. storytelling) and the use of social media.
Given at Research Day of Faculty of Engineering and Architecture at Ghent University.
Get More Out Of Your Social Media @Home @Work @LargeJay Oatway
Stop toying with social media and start making it work for you. Get more out of the time you spend on Facebook, Twitter and LinkedIn (or any other social media site).
Grow beyond your close-knit collection of old friends, and discover thousands of like-minded people who are waiting to engage with you in conversations about the things you are most passionate about. Leverage these relationships to stay on the cutting-edge of insight and know-how.
Learn how to develop your personal media empire (and your army of followers) to pursue the things that matter most to you—personally, professionally, or even on a humanitarian scale.
Unlock the secrets to building an authoritative presence across a wide range of sites with minimal effort.
If you are going to spend time online anyway, why not convert that energy into Star Power? It’s easy when you know how, and it requires no special computer skills.
Social media can be an effective tool for scientists to communicate their work to the public. While only 18% of Americans can name a living scientist, scientists are highly trusted as a group. By using social media platforms like Twitter and Facebook, scientists can make their work more transparent and accessible to non-experts. Posts should include a variety of content from sharing research to having discussions in order to educate audiences like family and friends as well as evaluate ideas with colleagues. Social media allows scientists to become a trusted source of information and normalize discussions about science.
Assignment 10 group coursework presentation of research part 1.0Abc Abc
Our engagement with social media, specifically video sites like YouTube, has progressed in several ways. Individuals are increasingly using sites like YouTube to gain popularity and success through sharing their talents and personalities. Popular YouTube personalities like Lauren Luke have gained millions of subscribers and leveraged their online success into professional careers and opportunities in traditional media. Additionally, brands regularly partner with popular internet stars to advertise to their large engaged audiences. This shows how social media progression enables both individuals and companies to find new avenues of success.
This document discusses the importance and power of social media. It notes that social media allows individuals to reach more people than ever before through sharing their personal stories online. It also discusses how social media can be used to cause PR nightmares for companies or stage large national protests through online organizing. The document emphasizes that social media is about building relationships and communities. It profiles different types of social media users and suggests ways non-profits can engage different user groups through platforms like Facebook, Flickr, blogs, and Twitter. It advocates for non-profits to evolve their social media strategies and staffing models to better facilitate cooperation, communication, and progress.
Social media has the potential to both positively and negatively impact education by empowering learners through open access to information while also risking distraction. It allows sharing of knowledge on a global scale through platforms like blogs, social bookmarking, YouTube, Twitter, Wikipedia and social networks. When used constructively, these tools can enhance learning by making it more visual, interactive and tailored to individual interests and short attention spans.
This document summarizes an interactive master class on putting the human context into business using big data perspectives. The class covered various topics:
1. Datafication and analyzing social media data like tweets, Instagram posts, and blogs to understand human behaviors and motivations.
2. Tools for linguistic analysis of text like LIWC, RID, and Twitter analysis to study personality, deception, and predict marketing based on word usage.
3. Developing a predictive, empathetic organization using social listening and recognizing distress signals to improve customer experience.
4. An ongoing study of baby feeding experiences analyzing video signals of joy to understand communication and develop recommender systems.
Similar to How to Be A Social Media God: A Guide for Scientists (20)
Monetizing Social Media- How Influencers and Brands Make Money OnlineArpan Buwa
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
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5. 1/3 of women aged 18-34 check
Facebook when they first wake up
!
...even before going to the bathroom
http://www.dailyillini.com/features/health_and_living/article_323b7fd8-966a-11e2-b435-001a4bcf6878.html
7. If Facebook were a country it would be the third most
populated in the world ahead of the United States
In Billions
!
China
1.35
India
1.21
Facebook 1.06
U.S.
0.31
!
http://news.yahoo.com/number-active-users-facebookover-230449748.html
8. All media is now
social media
om
wer away fr
e po
he
s shifting th
blishment, t
nology i
esta
Tech
lishers, the
pub
editors, the
l.
media elite.
re in contro
ho a
he people w
Now it's t
ert Murdoch
-Rup
11. Social media is a tool like a microscope.
It can be used well and badly.
It can be used to do a lot of different things
-Jon Eisen
12. * Inreach
versus
Outreach
*James Brown has nothing to do with this. I simply have always wanted to put a photo of James Brown dancing
in a presentation. I also want to make sure you are still awake.
13. What is your online mission?
Personal? Outreach? Science?
Consume, Share, Filter, Generate?
16. If I Google You
If IWhat Would I Find?
Google You, What
Would I Find?
t to be or not. .
n
ether you wa
one else is
online wh
1.You’re on
identity some
curating your
t
t.
2.If you’re no
your conten
re you create
3.Make su
17. 1. Make It Easy to Find the YOU You Want to be Found
25. 6. You are not winning anybody over by being an @$$
26. 7a. Remember internet is full of people who like to argue
7b. Not everyone is your friend.
7c. Know when and when not engage.
7d. Take it lightly.
27. 8. Don’t Step On the Commons
Let Your Audience
Know When You
Are Passing
Information Along
and When You Are
Generating It
28. 9. You Have 10 Seconds and/or 10 Words
Deep Sea News
!
D
SN
•At
www.deepseanews.com
the
average
length
spent
on
the
website
in
2013
was
54
seconds
•87.8%
of
visitors
only
read
a
single
post.
•Only
12%
of
page
views
were
by
returning
visitors.
•More
than
50%
of
readers
never
commented
and
near
25%
only
commented
one
or
twice
Deep Sea
•When
surveyed
readers
were
asked
why
they
did
not
comment,
“the
reader
did
not
feel
qualified
News
(28.6%),
the
reader
had
nothing
to
add
(25.7%),
or
the
reader
did
not
generally
comment
on
blogs
(17.1%).”
•This
suggests
that
social
media
engagement
through
blogs
may
be
short,
superficial,
and
single
serving.
41. •Eavesdropping:
follow
informaRve
people
to
get
informaRon
and
learn
•Dialogue:
exchange,
discuss,
and
debate
informaRon
(Asking
specific
quesRons?)
•Broadcast:
used
by
news
organizaRons
and
businesses
to
inform
audience
about
news
or
products/services,
outreach
•Data
collecRon:
e.g
fishermen
using
TwiYer
to
monitor
fish
populaRons.
•Impromptu
journalism:
e.g.
landing
on
Hudson
river,
Mumbai
aYacks,
Iran
post-‐elecRon
protests
•MindcasRng:
following
a
single
story
or
topic,
with
links,
for
a
period
of
Rme,
e.g.
like
my
ongoing
coverage
of
the
#oilspill
“To
do
science,
you
have
to
know
what’s
going
on
in
science.
I
found
Twi9er…most
useful
for
becoming
informed
of
what
other
people
are
doing
in
science.
By
sharing
comments,
links,
informaAon,
and
notes
about
new
scienAfic
developments
with
trusted
sources
I
am
be9er
able
to
keep
up
with
the
vast
amount
of
informaAon
in
my
fields
of
interest.
Social
networks
enable
real-‐Ame
highlighAng
and
ranking
and
tracking
of
what’s
going
on
in
the
world
of
science.”
-‐Jon
Eisen
51. 1. Be Strategic. Be Deliberate.
Mission Statement:
!
Demystifying and humanizing science in an open conversation that instills
passion, awe, and responsibility for the oceans.
Deep Sea News
1. Direct from the bench and the trench.
2. Saying things others do not.
3. Reverently irreverent.
4. Promoting ocean literacy.
5. Perspective through a plurality of voices.
6. Awareness through scrutiny, not negativity.
7. Expanding the culture of ocean science.
8. Call to Action
52. 2. Branding...Branding...Branding...
Ángel Guerraa, Ángel F. Gonzáleza, Santiago Pascuala, and Earl G. Daweb (2011). The giant squid Architeuthis: An
emblematic invertebrate that can represent concern for the conservation of marine biodiversity Biological
Conservation, 144 (7), 1989-1998 :10.1016/j.biocon.2011.04.021
53. 3. Find Your Niche & Story
Reverently irreverent. We will be true
to who we are in real life, leveraging
humor to keep the science dialogue
informal and accessible.
“This "oh-so-hip" presentation of a very interesting
phenomenon is regrettable. I stopped reading
halway [sic] through it as I couldn't take any more.
Just present the science. Tarting it up for people to
read is pointless. Such readers have no value. Too
bad, I would have liked to learn the real scinece
[sic] presented here.”
58. 7. Stop Taking Refuge In Our Irrelevance
588,737
Current Population of Miami: 413,892
59. Producing something popular on the
internet is as much about passion as it is
about good content. With passion and the
right writing style, you can make any type
of science cool.
Deep Sea News
60. 8. The deficit model is dead
Stop shouting the
same information
more and more
loudly
61. 9. Stop Treating Outreach & Research as
Separate Entities.
!
We Need a New Formula
Outreach
Research
Outreach
Research
What if we started to create differently?
New graduate training, courses, lab cultures, and departments
66. More than 1 billion unique users visit YouTube each month
!
Over 4 billion hours of video are watched each month on YouTube
!
72 hours of video are uploaded to YouTube every minute
67. Video is a large time investment
to do well, but the payoff can be
huge
70. A George Washington University
and Cision survey in 2009 also
reported that 89% of journalists
use blogs and 65% use social
networks to research stories
(Cision, 2009).
!
A recent survey of journalists in
the UK, France, and Germany
showed that 60% use Wikipedia
for fact checking articles (Dugan,
2010).