How to Boost Your Website Conversions - Triple Play
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Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 3:30 pm session. Enjoy! You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website’s messaging is unclear, it’s costing you potential customers. In this presentation, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You’ll walk out understanding how to create a good marketing story and why it’s the most powerful tool to compel the human brain (and pocketbook).
How to Boost Your Website Conversions - Triple Play
- 1. @ADUPONT65 HOW TO BOOST YOUR WEBSITE CONVERSIONS
- 16. People buy things because the words they read gets them to take action!
- 19. People buy things because the words they read gets them to take action!
- 20. TWO THINGS
- 21. 1 - THRIVE & SURVIVE 2 - CONSERVE CALORIES
- 22. Is this for me? Can I trust you?
- 30. 30% OF OUR TIME
- 31. We lose a lot of business because we can’t communicate clearly.
- 32. The best products & services don’t win.
- 33. Services that are communicated the clearest will win!
- 34. 8 Steps
- 37. People
- 38. People That Need To Buy Or Sell A House
- 39. People That Need To Buy Or Sell A House
- 40. Families, $100k income, with Young Kids, College Educated, First Home, FHA Approved, etc
- 41. 2 - WANT?
- 42. WANT SOMETHING Conversion starts when we define what the customer want.
- 43. COMMON MISTAKE 1-Don’t define the want 2-Too many want
- 44. WHAT WE WANT MONEY TIME STATUS MEANING (Choose One)
- 46. 3 - A PROBLEM
- 48. EXTERNAL What do they say?
- 49. INTERNAL How is it making them feel?
- 50. PHILOSOPHICAL It shouldn’t be like this…
- 51. THE “CTA” BUTTON is the first step to resolving that problem.
- 52. COMPANIES SELL SOLUTIONS TO EXTERNAL PROBLEMS
- 53. PEOPLE BUY SOLUTIONS TO INTERNAL PROBLEMS
- 55. CDC Certified Divorce Coach 3 levels of coaching created just for you - 8 Years Experience. LEARN MORE HOME ABOUT RESOURCES SERVICES STUFF&FLUFF CONTACT info@certifiedcoach.com | 888-123-4567
- 56. You Deserve More For Your Life If you don’t know what to do and are tortured by indecisions, you are not alone. Let’s Talk. Book Your Coaching Session ABOUT SERVICES RESOURCES CONTACT info@certifiedcoach.com | 888-123-4567
- 57. 4 - EMPATHY
- 58. PEOPLE DON’T CARE ABOUT YOUR STORY
- 60. WITH EMPATHY “I understand how you feel”
- 63. 5 - A PLAN
- 64. PEOPLE WANT A SIMPLE PLAN
- 67. 6-CALL-TO-ACTION
- 68. OBVIOUS & SPECIFIC STRONG & CLEAR
- 69. LEARN MORE REQUEST QUOTE GET STARTED
- 70. “I have some good stuff but I don’t want to bother you”
- 71. LEARN MORE REQUEST QUOTE GET STARTED
- 72. GET A QUOTE
- 73. GET YOUR QUOTE
- 74. GET YOUR QUOTE TODAY
- 75. 7 - FAILURE
- 76. YOU NEED TO RAISE THE STAKES
- 77. WHAT FAILURE WILL THEY AVOID?
- 79. BEFORE & AFTER What do they have? What are they feeling? What is their status?
- 82. 8 - SUCCESS
- 83. YOU MUST DEFINE WHAT SUCCESS WILL LOOK LIKE
- 84. SUCCESS FINANCIAL EMOTIONAL PHYSICAL (All that apply) SPIRITUAL
- 85. IMAGINE YOUR LIFE WITH PEACE OF MIND Imagine having clarity and relief instead of being confused and angry. Imagine feeling optimistic about your future instead of feeling stuck in an unhappy marriage. It’s all possible. Call Robin today and get your life back. Book Your Coaching Session TODAY. LET ROBIN HELP YOU
- 86. The 7 Questions
- 87. What do your customers want? (3-5 second rule) 1
- 88. You Deserve More For Your Life If you don’t know what to do and are tortured by indecisions, you are not alone. Let’s Talk. Book Your Coaching Session ABOUT SERVICES RESOURCES CONTACT info@certifiedcoach.com | 888-123-4567
- 89. What are your customers external, internal and philosophical problems? 2
- 90. You Deserve More For Your Life If you don’t know what to do and are tortured by indecisions, you are not alone. Let’s Talk. Book Your Coaching Session ABOUT SERVICES RESOURCES CONTACT info@certifiedcoach.com | 888-123-4567
- 91. Are we positioned with empathy? 3
- 92. You Deserve More For Your Life If you don’t know what to do and are tortured by indecisions, you are not alone. Let’s Talk. Book Your Coaching Session ABOUT SERVICES RESOURCES CONTACT info@certifiedcoach.com | 888-123-4567
- 93. Do we have a simple & basic plan to win the day? 4
- 95. Are our calls-to-action clear and direct? 5
- 96. You Deserve More For Your Life If you don’t know what to do and are tortured by indecisions, you are not alone. Let’s Talk. Book Your Coaching Session ABOUT SERVICES RESOURCES CONTACT info@certifiedcoach.com | 888-123-4567
- 97. Have we helped them imagine how we can improve their life? 6
- 98. IMAGINE YOUR LIFE WITH PEACE OF MIND Imagine having clarity and relief instead of being confused and angry. Imagine feeling optimistic about your future instead of feeling stuck in an unhappy marriage. It’s all possible. Call Robin today and get your life back. Book Your Coaching Session TODAY. LET ROBIN HELP YOU
- 99. Have we identified the consequences we are helping them avoid? 7
- 101. it’s a messaging problem, not a design problem!
- 102. The Grandma Test
- 103. Can Grandma Easily Answer Those Questions?
- 104. What do I get?
- 105. How does it make my life better?
- 106. How do I get it?
- 107. 5 KEY ELEMENTS
- 108. 1-ABOVE FOLD
- 112. CLARITY IS THE NEW CREATIVITY
- 113. 2-WIIFM (What’s in it for me?)
- 118. WHAT’S IN IT FOR THEM
- 119. 3-EASY PLAN
- 122. 4-TESTIMONIALS
- 124. HIGHLIGHT A SUCCESS OVERCOME RESISTANCE
- 125. 4 Testimonies at most
- 126. WHAT IS THE MOST COMMON RESISTANCE?
- 127. WILL IT WORK FOR ME?
- 128. 5-FAILURE
- 130. How much is your unclear message costing you? How many customers can’t hear your offer? How many people are passing up your business?
- 131. You deserve to win!