Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
3. YOU’RE IN THE RIGHT PLACE
IF YOU WANT TO LEARN...
• Where to Spend Your Time
• How to Choose the Right Channels
• Optimize Your Social Networks
• Best Kept Secrets for Hot Content
• 7 Lessons to Keep it Real
4. PLUS, Stick Around Until the End...
For a FREE
surprise and
an offer you
can’t refuse!
5. 65% of adults
now use social
networking
sites – a nearly
tenfold jump in
the past
decade.
- Pew Research
6. You Know You
Need a Social
Media Plan…
You just don’t know
where to begin.
Sound familiar?
7. STEP 1: Run a
Social Media Audit
Review how you’re
managing your online
brand on each social
network.
8. 2. Gain Focus
and Clarity
Why are you using
each social network
and how are they
supporting your
business?
25. Post Planner’s “Find”
section is also a
fantastic way to find
and share engaging
content that has
already performed
well.
26. Have a system for creating
content and know what type of
content you are going to create.
Created content could be:
• Blog posts - on your own site
or another site like Medium or
LinkedIn
• Video - DIY short videos or
longer-form professionally
edited videos
27. • Live Video - Periscope or
Facebook Live are two top
platforms to consider
• Graphics - Ideal for
Instagram and other social
networks, but will also be
needed to promote other
content (i.e. blogs, videos, live
video, etc.)
28. To extend the life
of your content and
reach more people,
consider
repurposing the
content on multiple
platforms.
34. Be a storyteller
Are there stories you
can share? Think
about how you could
tell those stories in
an authentic way
through your blog,
graphics or video?
1.
35. Add humor and
entertainment
You may not feel like
you have funny things
to create, but look for
funny or entertaining
content to share.
2.
37. Use emojis!
Emojis are effective
in email subject
lines and in your
social media posts.
4.
38. Pay attention to
what your clients
are asking and
provide value
For one week, carry
a notepad and every
time one of your
clients ask you a
question – write it
down.
5.
40. It’s all about
the experience
Instead of getting
caught up in the “click
here” or “buy this”, you
should be thinking
about sharing an
experience.
7.
41. Time Management Tools
Time is your most
precious resource.
Use the right tools to make
effective use of your time!
8.
42. ● Use Facebook Insights
– reach people at the
right time.
● Facebook Pages
Manager app for
managing Facebook
Page notifications.
● Mention.net
● SocialMention.com
● Google Alerts
9.
43. • Twitter lists for curating
content.
• A notepad for jotting
down ideas down during
the day.
• A clock! Seriously
though – being very
cognizant how much time
you have is key!
9.
45. Brainstorm content that
fits your brand and niche
• Do you have an online
brand persona? (are you
casual or serious? fun or
professional?)
• What issues do your
customers need
addressed?
1.
46. Create a Calendar
• Schedule content for
social media 2-4 weeks in
advance.
• Large events can be
scheduled as soon as
you’ve locked down a
date.
*https://katielance.com/contentgrid
2.
47. Test Content
• Does my content match
my content marketing
brand profile?
• Is it interesting and
engaging?
• Does my content
encourage Facebook
Likes, shares and
comments?
3.
48. Keep an Eye on
Your Surroundings
● Check on current trends
to take advantage of
news stories.
● Watch your content
analytics.
● Watch the movements of
your competitors.
4.
49. Every business on social media needs to find or develop a strategy to
measure their social media return on investment (ROI). ROI is proof
that the marketing efforts are effective.
TRACKING AND MEASURING YOUR RETURN
50. Set Goals
Set your goals and
objectives so you
know what factors
you need to
measure on social.
1.
51. Track Campaigns
As a part of your social
media marketing, you
will need to keep track of
the costs, time spent,
etc., as well as the
campaigns and activities
you launch .
2.
52. Report Findings
Report your results
and determine the
appropriate
timeframe for the
reporting (weekly,
monthly, yearly, etc).
3.
53. Review Results
and Reset Goals
When you have the
stats from your
campaign, you can
calculate your ROI.
Use these findings to
set new goals and
objectives.
4.
54. Review Results
and Reset Goals
When you have the
stats from your
campaign, you can
calculate your ROI.
Use these findings to
set new goals and
objectives.
55. How to Create Your
Facebook Strategy
FREE Download:
Secrets to BOOST
growth and engagement
by 193% http://bitly.com/fbgrowthplan