HubSpot offers marketing software that helps companies transition from traditional outbound marketing to inbound marketing using content, search engine optimization, social media, and analytics. Inbound marketing is more cost-effective for small and medium businesses compared to outbound tactics like phone calls. HubSpot has over 1,500 customers and has raised $17 million in funding. Case studies show HubSpot customers increasing leads by 500% or more and increasing conversions while paying for HubSpot many times over with the new leads generated. HubSpot's software helps marketers improve lead volume and quality by attracting the right visitors and nurturing leads, while providing more lead details to sales. It also allows companies to measure marketing ROI by tracking leads through the funnel and tying closed deals
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How to Create a Sales and Marketing Love Affair Using HubSpot
1. Creating a Sales & Marketing
Love Affair w/HubSpot Software
Mike Volpe Ellie Mirman
VP Marketing @HubSpot Inbound Marketing Manager
Twitter: @mvolpe Twitter: @ellieeille
10. Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
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Source: www.HubSpot.com/ROI
11. HubSpot Inbound Marketing
Process Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Target Convert
C t • Landing Pages
• Nurture • Email
• Lead Intelligence
• Lead Mgmt
• Analytics
33. Closed Loop Marketing Measurement
Track leads all the way through sales
Tie website visitors to closed deals
Tie closed deals to lead sources or
campaigns
43. Traditional Marketing
Marketing Sales
Problems:
• Duplicate leads
• Limited lead information
• No feedback from sales
44. HubSpot Closed Loop Marketing
• de-duplicate leads
• import to CRM
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• lead intelligence
Marketing Sales
• contact info & status updates
• closed l
l d loop d t t analyze
data to l
45. HubSpot Closed Loop Marketing
• Improve Marketing
• I
Increase lead quality
l d lit
• Learn which marketing programs are working
and which aren’t
aren t
• Increase marketing ROI
• I
Improve Sales
S l
• Help sales prioritize leads
• Help sales make warmer calls
• Increase sales close rate
• Increase sales ROI