How to Get Clients for Your Agency

How to Get Clients
For Your Agency:
Simple Ways of
Acquisition

Find Your Niche
 Finding your niche is incredibly important. It’s tempting to lure as many
clients as possible, but is it really an effective method?
 Becoming a “jack of all trades,” often leads you to become a “master of
none.”
 Create a set of core services, and identify your core customers first.

Know What Your Clients Desire
 Don’t rush to run paid ads on social networks. First, you need to develop
an in-depth understanding of your clients.
 Identify their demographic, the industry, their goals and their wants.
 Know your clients’ buyer’s journey.
 Then, use inbound marketing to attract your customer at every stage of
their journey.

Establish a Presence Where Your
Clients Hang Out
 Spend most time at places where your target audience is, such as:
 Forums where likeminded individuals seek solutions for problems and hold
general discussions.
 Q&A websites, where your answers can get your agency noticed by
potential customers.
 Social media websites such as Facebook, LinkedIn, Quora, and Reddit can
be used to create and build long term relationships with clients.
 Do not miss out events and conferences in your industry. It’s one of the
best places to flesh out your network.

Use The Right Promotional Tactics
 Using the most appropriate promotional tactic can be beneficial for your
agency. Examples are as follows:
 Guest blogs can be used to attract more attention;
 Podcasts can be used to reach out to the target audience and market your
brand.
 Facebook retargeting ads towards the target audience to cement their
interest.

Ask for Reviews and Testimonials
 Reading reviews of your work will attract more clients and encourage your
audience to approach your agency all the more.
 You can ask clients to post reviews on HubSpot, Agency Spotter, or
SortList.
 This is the best way to promote word-of-mouth marketing, and best of all,
doesn’t cost a penny.

How Do the Top Marketing,
Development, and Design Agencies
Attract Clients?

Josh Rubin, CEO, Post Modern
Marketing
 Create a unique, genuine resource. By creating something useful for the clients and
giving them something for free, you will be able to find clients who will stick with you in
the long run.
 When someone needs help, we offer them free help with no strings attached. There are
no hard sales, no requirements for the visitor to meet, or other pressure tactics.

Bobby Reed, CEO, Capitol Tech
Solutions
 Primary focus should be on reputation. Emphasize reviews, rewards, and certifications.
 Put more effort into marketing and maximize focus on SEO.
 Get involved in the local community by attending events in order to meet potential
customers and leaders.

Brian Robben, CEO, Robben Media
 Rank your website on Google for keywords that express buyer intent like a website
design company.
 Run ads that target a specific audience on Google, LinkedIn, and Facebook. Make a
strong offer or guarantee and your conversions will improve.
 Focus on writing custom, cold emails to clients. It works, especially if you tailor your
email to the potential clients’ requirements.

David Waiter, Sr. Digital Marketer, Direction
Inc
 Work offline. Participate in tech meetups, panel discussions, and start-up competitions.
 Focus on face-to-face conversations, as they help you create an ongoing relationship.
 Create a strong network by delivering value to your clients instead of focusing on profits.

Brooks Manley, Digital Marketing
Specialist, Engenius
 Use solid acquisition strategies and funnels for web agencies such as search, email, PPC,
etc to attract more clients. We rely on partnerships and referrals, primarily from other
agencies and firms.
 Other agencies refer clients to us when a particular lead does not fid their ideal profile.

Lysa Miller, Jacaranda Living
 Create a great culture in your company and talk about it.
 Do a good job and then talk about it regularly.
 Be a brand ambassador and thought leader (engagement, trust).
 Revamp your SEO using all of the content you have available (interest, search).
 Be everywhere, and continue telling engaging stories (ads, content, SEO, retargeting,
directories, etc.).

Alex Kehoe, CEO, Caveni
 Get organic traffic for your agency. It’s one of the best ways.
 Use social media and interpersonal networks to generate more interest.
 Reach out to people you know first. Then, use social media.
 Show off your work on social media to attract new clients.

Isabella Markert, Project Manager, Osmond
Marketing
 Content marketing is great for us to get web design and web development clients.
 Most clients find us through blogs or social media posts that address the specific pain
points in their niche.
 Offer free consultations.

Eric Allen, CEO, Border West Marketing
 Find an industry you know about, or pick one, and learn about it.
 Target businesses that can afford your services.
 Learn how to sell. This is crucial.
 Be persistent when finding ways where to find clients. Call everyone who
you think might need your help.

Stacy Caprio, CEO, Stacy Caprio Inc
 Engage in Facebook groups for entrepreneurs.
 Joining a local Facebook group is a quick way to establish a personal connection and
build trust between users.
 Showcase results you have shown to other clients in the group, and interested people
will reach out to you soon enough.

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