How to Get More Online Reviews | NAR 2019 Sherri Johnson
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The document discusses how to maximize online reviews and online presence to generate more real estate leads and business. It recommends agents get online reviews on websites like Google, Facebook, Yelp and LinkedIn as 85% of consumers look at online reviews. It also suggests optimizing agents' website, Facebook page, and online branding by adding client testimonials, photos, and information on services. The document provides tips on using online marketing strategies like social media posts, videos, and landing pages to promote listings, open houses and generate new leads.
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How to Get More Online Reviews | NAR 2019 Sherri Johnson
- 1. How to Get More Online Reviews & Maximize Your Online Presence with Sherri Johnson
- 2. Sherri Johnson Keynote Speaker & Real Estate Coach
- 3. ● Why so important? ● Past Clients, Friends, Referral Sources ● Differentiate Yourself Online Reviews & Your Online Presence
- 4. ● Your website ● Facebook ● Yelp ● Google ● Linked In Online Presence & Branding
- 5. 85% of consumers look to online reviews
- 7. ● Consumers want to know previous client’s opinions about you & your service ● Online Credibility - You may miss opportunities ● Critical for new & repeat business ● Builds Trust & Confidence 85% of consumers look to online reviews
- 9. ● Leads are easier to convert ● Agents who increase online presence generate more listing leads that close Leverage your online branding
- 10. ● Template Style ● Invite to Like/Follow ● Number of 5 Star Reviews ● Like As Page ● Services Shown Maximize Facebook Page
- 11. Increase Leads With ● Your photo, contact information ● Like, Comment, Share, Link Clicks ● Facebook Advertising & Video ● Landing Pages for Lead Generation Online Marketing Strategy
- 12. Secrets of Top Selling Agents | Sherri Johnson
- 13. ● New to Market ● Coming Soon ● Open House ● Under Contract / Sold ● Client Testimonials ● Promote Events ● Promote Services Online Marketing & Branding
- 14. ● Add Value ● Free Service ● Call To Action ● New Lead Use As Lead Generator
- 15. Use Landing Pages for Lead Generation
- 16. ● Exclusive Home Buyer Program ● Market Analysis ● Open House Registration ● FSBO Report ● Join mailing list Free Sign Up | Landing Pages
- 17. Included:
- 18. Homes.com Social Fuel Complete Social Media Management Account Setup Weekly Content Posts Facebook Ad Campaigns
- 19. Local Connect ● Advertising within search results ● Click to Call on Mobile ● Potential Sellers Requesting a CMA
- 20. City Sponsor ● Combat banner blindness ● Always third spot ● Found with the search results. Right where the consumer is looking!
- 21. ● Advertise your listings and your business ● Customizable call to action New City Sponsor
- 22. Custom Examples
- 23. Lead Concierge All phone and email leads screened and transferred to you. ● < 1 Minute average response time ● All your leads for one flat fee (limited time offer)
- 24. Simply Smarter Home Search