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How to leverage Social media for Recruitment - the BraveNewTalent way

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Gautam Ghosh
Gautam Ghosh

presentation made to the Knowledge Management Center of a global Executive Search firm in Delhi on how social media tools are changing business as well as recruitment

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Gautam Ghosh India Marketing Lead and Platform Evangelist
Society is undergoing dramatic change FROM TO Passive recipients of Active knowledge information sharers/drivers Constrained by natural Borderless (or psychological) boundaries Face to face ‘Invisible’ Living within our means Have It All Job for Life Continuous Learning
Tomorrow’s consumers are today’s digital natives
The Digital Natives 96% of them have joined a social network Gen Y’ers at university spend longer on social networks than in lectures
How to leverage Social media for Recruitment - the BraveNewTalent way
How to leverage Social media for Recruitment - the BraveNewTalent way
Social Business Social Media Marketing Enterprise And Social CRM 2.0 Talent Communities
Key facts for candidate use of Social Media 14% of job seekers devote all of their time searching on social media sites 31% use Linkedin to search for jobs and manage their professional networks 18% of jobseekers use Facebook to search for jobs An estimation of 50% of hires are through referrals. Facebook and Linkedin uncover unknown connections and can be the key to getting the right job * Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com
The development of the Recruitment market
Recruitment is changing Old model Social Recruiting
People connect on social networks 350 300 250 200 Number of Active Users in India 150 Facebook – 35 M 100 Job Boards – 2 million 50 0 2007 2008 2009 2010 2011 Job Board Facebook
Talent communities People from career database People People from social visiting networks website Content & Videos Branded Talent Jobs posted from social Community networks
Content, Conversations Company Develop People interested Employees Engage Attract People with Skills
Employment Branding: EMC External employment branding - encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter - Facebook - Wordpress - LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement- and-recruiting
Showcase work culture- Employee blogs HR and recruitment focused community platform Source: http://www.microspotting.com/
Connect recruiters with potential employees Social recruitment platform for potential employees. Recruiters help with job-hunting, resume writing, interview preparation, etc Share upcoming job fairs, events, vacancies Source: http://microsoftjobsblog.com/
Onboarding Candidates Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum Source: http://campusconnect.infosys.com/forum/
Listen and Respond to Conversations Across different forums, social networks, ? PROBLEM platforms on the social web Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other SOLUTION competitors for your talent.
Listening to the social web Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches. Build a process that would empower users to respond and participate in the conversation
Finding & Attracting good talent – How? “Great Talent Knows Other Great Talent” •Identify, create and participate in conversations in relevant online communities •Showcase organizational culture on own community and on social outposts •Advocacy program to build pipeline •Talent identification campaigns
Be present where talent can find you Listen in on communities relevant to your business Identify active contributors to the community Encourage your employees to participate in such forums Project your company as a thought leader http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/
Idea: Social aggregation on Corporate site Online platform that aggregates conversations mentioning : Company brand/product Clients/custo mers http://beta.cpbgroup.com/#cpb
Social aggregation on Corporate site Twitter on Zappos: Online platform that aggregates all twitter mentions of : Zappos Related brands/prod ucts Clients/custo mers http://twitter.zappos.com/
Showcase work culture- Employee blogs HR and recruitment focused community platform Empower employees to share their work to showcase how exciting it is to work http://www.microspotting.com/
Talent Identification Contest Idea: Launch a series of user generated contest resulting in exciting jobs Reference: Severus Credit Union launched the contest and made the winners their spokesperson http://www.youngfreealberta.com/
Engaging with active prospects •Connect active prospects with recruiters •Connect active prospects with current employees •Social background check and evaluation
Using a Twitter Account
Using a Facebook Page Targets Asia Pacific candidates Needs effort for engagement
Social background check & evaluation Use social tools for a thorough background check on potential recruits - Personal blogs -LinkedIn recommendations -Group memberships on LinkedIn -Tweeting pattern
THANK YOU! T: 91-97422-39954 Email: Gautam@BraveNewTalent.com Twitter: @GautamGhosh Blog: http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger

More Related Content

How to leverage Social media for Recruitment - the BraveNewTalent way

  • 1. Gautam Ghosh India Marketing Lead and Platform Evangelist
  • 2. Society is undergoing dramatic change FROM TO Passive recipients of Active knowledge information sharers/drivers Constrained by natural Borderless (or psychological) boundaries Face to face ‘Invisible’ Living within our means Have It All Job for Life Continuous Learning
  • 3. Tomorrow’s consumers are today’s digital natives
  • 4. The Digital Natives 96% of them have joined a social network Gen Y’ers at university spend longer on social networks than in lectures
  • 7. Social Business Social Media Marketing Enterprise And Social CRM 2.0 Talent Communities
  • 8. Key facts for candidate use of Social Media 14% of job seekers devote all of their time searching on social media sites 31% use Linkedin to search for jobs and manage their professional networks 18% of jobseekers use Facebook to search for jobs An estimation of 50% of hires are through referrals. Facebook and Linkedin uncover unknown connections and can be the key to getting the right job * Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com
  • 9. The development of the Recruitment market
  • 10. Recruitment is changing Old model Social Recruiting
  • 11. People connect on social networks 350 300 250 200 Number of Active Users in India 150 Facebook – 35 M 100 Job Boards – 2 million 50 0 2007 2008 2009 2010 2011 Job Board Facebook
  • 12. Talent communities People from career database People People from social visiting networks website Content & Videos Branded Talent Jobs posted from social Community networks
  • 13. Content, Conversations Company Develop People interested Employees Engage Attract People with Skills
  • 14. Employment Branding: EMC External employment branding - encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter - Facebook - Wordpress - LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement- and-recruiting
  • 15. Showcase work culture- Employee blogs HR and recruitment focused community platform Source: http://www.microspotting.com/
  • 16. Connect recruiters with potential employees Social recruitment platform for potential employees. Recruiters help with job-hunting, resume writing, interview preparation, etc Share upcoming job fairs, events, vacancies Source: http://microsoftjobsblog.com/
  • 17. Onboarding Candidates Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum Source: http://campusconnect.infosys.com/forum/
  • 18. Listen and Respond to Conversations Across different forums, social networks, ? PROBLEM platforms on the social web Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other SOLUTION competitors for your talent.
  • 19. Listening to the social web Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches. Build a process that would empower users to respond and participate in the conversation
  • 20. Finding & Attracting good talent – How? “Great Talent Knows Other Great Talent” •Identify, create and participate in conversations in relevant online communities •Showcase organizational culture on own community and on social outposts •Advocacy program to build pipeline •Talent identification campaigns
  • 21. Be present where talent can find you Listen in on communities relevant to your business Identify active contributors to the community Encourage your employees to participate in such forums Project your company as a thought leader http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/
  • 22. Idea: Social aggregation on Corporate site Online platform that aggregates conversations mentioning : Company brand/product Clients/custo mers http://beta.cpbgroup.com/#cpb
  • 23. Social aggregation on Corporate site Twitter on Zappos: Online platform that aggregates all twitter mentions of : Zappos Related brands/prod ucts Clients/custo mers http://twitter.zappos.com/
  • 24. Showcase work culture- Employee blogs HR and recruitment focused community platform Empower employees to share their work to showcase how exciting it is to work http://www.microspotting.com/
  • 25. Talent Identification Contest Idea: Launch a series of user generated contest resulting in exciting jobs Reference: Severus Credit Union launched the contest and made the winners their spokesperson http://www.youngfreealberta.com/
  • 26. Engaging with active prospects •Connect active prospects with recruiters •Connect active prospects with current employees •Social background check and evaluation
  • 27. Using a Twitter Account
  • 28. Using a Facebook Page Targets Asia Pacific candidates Needs effort for engagement
  • 29. Social background check & evaluation Use social tools for a thorough background check on potential recruits - Personal blogs -LinkedIn recommendations -Group memberships on LinkedIn -Tweeting pattern
  • 30. THANK YOU! T: 91-97422-39954 Email: Gautam@BraveNewTalent.com Twitter: @GautamGhosh Blog: http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger

Editor's Notes

  1. In 60 days in May 2009 Facebook doubled from 1.5 million to 3.2 million