How to Network in the Age of Digital and Social Media
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This presentation discusses how to network with professionals through one on one communication, and through social media. It discusses using Twitter, Linkedin and Hootsuite to assist students in finding influecers to advance their career as well as their personal brand. This presentation was custom designed for the Arts Co-op Society of the University of British Columbia.
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How to Network in the Age of Digital and Social Media
- 1. How to Network in the age of Digital and Social Media A workshop presented by Vincent Ng of MCNG Marketing
- 2. Traditional Networking is Still the Best Way Nothing will ever replace true person to person connections when networking. Most jobs and business connections are still made through real life connection. It’s much faster to build trust in person than it does through digital channels. Soft skills are becoming more scarce and more valuable, but digital is essential.
- 3. How to Approach Person to Person Network
- 4. Principle 1: Create a Great First Impression Make eye contact. Look the person in the eye and find out their eye color. Have a great handshake (like a tetrapack). Get the person’s name even if you have to ask again. Smile but not too big, it’s creepy
- 5. Exercise 1
- 6. Principle 2: Set Goals Which social networks or groups are going to help your overall goal? Who do you want to specifically meet? How many people are you going to meet? How much time are you going to dedicate to social media networking? How many events will you be attending in a month?
- 7. Exercise 2: Discuss your Goals Take 2 minutes and write down 3 goals you want to achieve in the next 3 months. Find a partner and discuss your goals.
- 8. Principle 3: Balance Conversation Learn to listen, and allow others to finish their thoughts. Ask questions. When the conversation stops, volunteer to talk a bit about yourself and some of your experiences, be careful not to brag. Share stories. Stories are more memorable to people.
- 9. Exercise 3: Go around and the room and introduce yourself to someone new. Fully practice listening without interrupting. Volunteer some information about yourself.
- 10. Principle 4: Connect When networking find out at least one personal aspect and one professional aspect about the other person. What do they love most about their job? What do they find most challenging? What would they be doing if they weren’t in their current career? What activities help them relax?
- 11. Exercise 4: Connect Within the next 3 minutes try to find out something personal and professional from another person in the room.
- 12. Principle 5: Ask and Offer Help When networking, always see if there is a way that you can help other people out. It doesn’t have to be big. Be clear but careful of asking for help. “I know this may seem awkward, but I’m sure we’re all here to help each other out, so what are you looking for?” And then state what you’re looking for.
- 13. Exercise 5: Go and Ask and Offer Help Whatcan you offer people, and what do you need help with?
- 14. Priniciple 6: Use Social Media for Networking Start a blog about your passion, and get people to find you, instead of you finding them.
- 15. Create a Slideshare Presentation Slideshare is a great platform to upload your PowerPoint presentations. Turn one of your blog posts or expertise into a PowerPoint presentation to show off.
- 16. Using Linkedin Has over 200 million users. It’s the number one social network for recruiters. Follow company profiles to know new job postings. Ensure you fill out all elements of your profile. Update your profile regularly, and update your status regularly. Customize your invitation messages. Use keywords in your profile, especially the first 100 words.
- 17. Using Twitter Use Hootsuite’s Geo Location to find people you want to connect with. Create private lists of people you want to follow and engage with. Take time to respond and have conversations with them. Share valuable content that others may enjoy. Help out others where you can and RT great content.
- 18. Principle 6: Follow Up It’s not the first meeting, it’s following up consistently with someone so that they know who you are. The more important the relationship the more important that you follow up regularly. 1 week and then every three months. Don’t be afraid to try again if they don’t respond. Reach out on their different social media networks to stay in contact.
- 19. Principle 7: Take Chances and Don’t Give Up In the world today it’s easy to want to give up. Don’t. Keep trying, keep moving forward. Networking is not a sprint, it’s a marathon, and it requires a lot of work to find, develop and keep meaningful relationships.
- 20. How to Contact Me: E – mail : Vince @ MCNGmarketing.com Linkedin: www.linkedin.com/in/mcngmarketing Twitter: @VincentNg
Editor's Notes
- Presenter Reminders: Get to know everyone’s Name. And write it down on a sheet of paper. And let people know who you are, and what you do, and share a story about yourself.
- Make sure there’s a lot of participation and a lot of discussion.