This document provides tips for pitching a million-dollar business idea in 6 steps: 1) Describe the problem simply and credibly, 2) Explain how the problem is currently solved, 3) Describe your solution and why it is superior, 4) Explain the size of the market opportunity, 5) Why your team is best suited to solve the problem, and 6) What funding is needed and why, including any traction or customer validation to date. The overall message is to pitch with confidence based on past failures and successes.
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HOW TO PITCH A MILLION DOLLAR STARTUP?
1. H O W T O P I T C H A - M I L L I O N -
D O L L A R B U S I N E S S ?
B Y T H U Y M U O I - C O N T E N T B Y D E E PA K G O E L - # 5 0 0 S T R O N G
3. D O N ’ T P I T C H ,
J U S T S H A R E
T H E S T O RY
4. W H AT D I D I S H A R E ?
• Personal Top Sale in Bank of America, Monterey Park -
6 months straight
• Recruited and built the Top 5 Production Team in
World Financial Group - life insurance agency
• Capital raised from super angel Dave McClure, Khailee
Ng, and top-notch angel investors in Vietnam
6. 1 . W H AT ’ S T H E P R O B L E M ?
• Describe the problem in real-world experience
• Simple, concrete, credible, emotional
• Assume that the reader never heard of the problem
before
7. 2 . H O W ’ S T H E P R O B L E M B E I N G
S O LV E D T O D AY ?
• Every problem is getting solved today. It might be
getting solved in an inefficient way.
• Talk about online/automatic and/or offline/manual
ways to solve it
• Talk about direct/indirect competition
9. 3 . W H AT ’ S Y O U R S O L U T I O N & H O W I S
I T S U P E R I O R ?
• Describe your solution
• Keep it simple, concrete, credible, emotional
• Your unique value proposition
10. 4 . H O W B I G I S Y O U R O P P O R T U N I T Y ?
• How big is the market?
• Business model & pricing
• Be ambitious & realistic
11. 5 . W H Y I S Y O U R T E A M I S T H E B E S T
T E A M T O S O LV E T H I S ?
• Past accomplishment of the team
• Technical + marketing/sale skills
• Go to market strategy
• Cost of user acquisition
13. 6 . W H AT D O Y O U N E E D & W H Y ?
• Traction till date.
• Revenues, key customer names & testimonials
• “Make the ask”
15. “I’ve missed more than
9,000 shots in my career.
I’ve lost almost 300 games.
26 times I’ve been trusted
to take the game winning
shot and missed.
I’ve failed over and over
and over again in my life.
And that is why I
succeed”
– M I C H A E L J O R D A N –