9. 11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
10. We have used Apple
and the original
iPhone launch to
illustrate the 12 steps.
We realize Apple was
not a startup in 2007
but the iPhone was at
least a revolution.
(all numbers are fictional)
32. Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
$300 Mill
12
33. Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
How will we spend
the money?
$300 Mill
Production
$300 Mill
Marketing
$200 Mill
12
36. 11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding