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How to talk to users-converted

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OneDayIncubation

This document provides tips and guidance for talking to users at different stages of a product development process. It discusses common mistakes to avoid like talking about your idea rather than the user's problem. It provides example questions to ask users like what is hardest about a particular task or problem. The document also describes how talking to users can be useful at the idea, prototype, and launched stages, including how to find initial users and identify best first customers to get feedback. It emphasizes keeping user interviews casual, taking notes, and being respectful of users' time.

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How to talk to users
Good founders maintain a direct connection to their users. No middleman!
Write code. Talk to users.
Three common errors you probably make when talking to users… From The Mom Test by Rob Fitzpatrick
1. Talk about their life, not your idea The Mom Test
2. Talk specifics, not hypotheticals The Mom Test
3. Listen, don’t talk The Mom Test
Five great questions you can ask in every user interview
1. What’s the hardest part about [doing this thing]?
2. Tell me about the last time you encountered that problem...
3. Why was that hard?
4. What, if anything, have you done to try to solve the problem?
5. What don’t you love about the solutions you’ve tried?
Talking to users is useful at all stages: - Got idea?→find users with problem - Built prototype→best first customer - Launched→find product market fit
Find first users with problem - Friends, coworkers, intros - Drop by in person! - Industry events Idea Stage
Tips - Take notes - Keep it casual - Careful with their time Idea Stage
Identify best first customers Prototype Stage
Find numerical answers to: - How much does this problem cost them? - How frequent is the problem? - How large is their budget? Prototype Stage
Severity of Pain (ROI, Savings) Frequency (Daily, Monthly) Ability to Fix? (Budget, Authority) Prototype Stage
Prototype Stage
Prototype Stage
Iterate towards Product Market Fit Launched Stage
How to talk to users-converted
measure the percent who answer “very disappointed.”
measure the percent who answer “very disappointed.” Achieved PMF when value is >40%
Tips: - Ask for phone # during sign up - Don’t design by committee - Discard bad data Launched Stage

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