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How To Use Social Media For Your Personal & Business Growth

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Ravin Kapadia
Ravin Kapadia

This document provides information on how social media can help grow businesses. It discusses survey findings that show high percentages of consumers using social media for various activities like shopping, travel planning, and learning about food. The document then outlines several ways social media can impact businesses, such as customer relationship management, market research, competitive advantage, cost control, higher sales, and public relations. It also provides tips for using social media as a business tool, including storytelling, humanizing the company, and repeating the social media success process. Statistics are given for major platforms like Facebook, Twitter, and LinkedIn. The document concludes with additional tips for using social media effectively.

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How To Use Social Media For Your Personal & Business Growth
Grow Yourself & Your Business With Social Media
What Surveys Have To Say About Power Of Social Media? RETAIL IS SOCIAL 78% of consumers say that the posts made by companies on social media influence their purchases. FOOD IS SOCIAL 49% of surveyed consumers find out about food through social media. TRAVEL IS SOCIAL 85% of leisure travellers use their smartphone abroad. TECH IS SOCIAL 90% of technology companies focus on strengthening relationships with customers by increasing engagement online. NON-PROFIT IS SOCIAL A recent Facebook experiment encouraged organ donations via Facebook by adding a donation status to one’s timeline. Registrations increased by 2000%.
How Social Media Can Impact Your Business? Customer Relationship Management Market Research Customer Retention Competitive Advantage The principle advantage of a social media program is the opportunity to strengthen the relationship between a company and its customers. 67 percent of Twitter users who become followers of a brand are more likely to buy the brand's products. The social media arena is a means to profile a target audience to develop marketing and advertising strategies. Listening to competitor's message enables a company to develop business strategies & tactics that directly counter that competitor's initiatives.
How Social Media Can Impact Your Business? Cost Control Initiatives Higher Sales Public Relations Recruiting Reliance on social media channels to market products to millions of consumers supports a company's efforts to control costs of essential functions, including sales, etc. Corporate news can be conveyed to an audience in real time using multiple social media channels such as Facebook, Twitter and LinkedIn. Sales can be increased by adding social media functions to corporate websites. Social media platform is a cost- effective way to directly reach potential employees
How To Go About Using Social Media As A Tool For Your Business? Harvest Stories About Your Company & Customers Customers Create More Stories For Harvesting Storytelling Humanizes Company Humanizatio n Creates Kinship Kinship Drives Purchase From New And Existing Customers Repeat SOCIAL MEDIA SUCCESS PROCESS
Facebook Statistics Total monthly active Facebook users: 1,440,000,000 Total mobile Facebook users: 874,000,000 Total number of minutes spent on Facebook each month: 640,000,000 Percent of all Facebook users who log on in any given day: 48 % Average time spent on Facebook per visit: 18 minutes Total number of Facebook pages: 74,200,000 Links Shared: 1 Million Friends Requested: 2 Million Messages Sent: 3 Million Half Life of A Facebook Post: 90 Minutes Every 20 Minutes
Twitter & LinkedIn Statistics 1 Billion+ users Twitter has 320m monthly active users. 500m tweets are sent per day. 80% of Twitter are active users on mobile. Engagement decreases after 3rd tweet High Conversion Rates Half Life of A Tweet: 18 Minutes 300 Million+ users 35% of users access LinkedIn every day 39% of users pay to use LinkedIn via premium accounts Over 25 million profiles are viewed on LinkedIn daily 1 out of 3 professionals on the planet has a LinkedIn profile 41% access LinkedIn from their mobile device
LinkedIn – The Big Brother
LinkedIn – The Big Brother Today’s leader are social leaders
It starts with you….
How a tweet turned Uber’s first hire into billiona THE POWER OF A TWEET Graves was Uber’s First Hire Joined on 1st March 2010 His Net Worth Today: $1.3 Billion Made into the Forbes list of World’s Billionaires Travis Kalanick, Uber CEO January 2010 Ryan Graves, Head, Global Operations, Uber
How Facebook Status Saved A Person From Imprisonment? “Where’s my pancakes?” A status used as an evidence to keep a man out of jail! • It served that very purpose for 19-year- old Harlem resident Rodney Bradford, who was arrested in 2009 on suspicion of robbery. • His defence lawyer used the time- stamped entry as evidence to prove that Bradford was at his father’s home at the time of the crime. • The district attorney subpoenaed Facebook to verify that the status update had been submitted from his father’s home, which it later confirmed. The charges against Bradford were then dropped.
How Does One Fake Tweet Cause a Stock Market Crash?
How Does One Fake Tweet Cause a Stock Market Crash? According to the Financial Times, that one tweet sent shock waves through the stock market — causing the S&P 500 to decline 0.9% — enough to wipe out $130 billion in stock value in a matter of seconds. The Twitter feed of the Associated Press told us that Barack Obama had been injured in an explosion at the White House. The tweet was fake — the product of a hack — but given the events in Boston last week, the news spread like wildfire, garnering more that 4,000 retweets.
Empower Yourself With Social Media
How to Promote Your Business With Personal Social Profiles?
• If you want to align your personal Twitter efforts with your business goals, focus on providing content that serves your clients’ needs and represents your business in a positive way. Each profile affiliated with your business should look the part and follow company branding standards. • You can use up to 160 characters in your Twitter bio. • Include your job title and relevant interests. Explain your affiliation with your business because that informs visitors about what content to expect from your Twitter feed. • Link to your company’s profile. Use an @companyhandle link to make it easy for visitors to learn more about your business. • Use hashtags for keywords or topics you follow. How to Promote Your Business With Personal Social Profiles? #2: Brand Your Profile on Twitter
By enabling followers on Facebook, you can market to people who are interested in your public content without having to add them as friends. This is a common strategy used by celebrities and social influencers. How to Promote Your Business With Personal Social Profiles? #3: Leverage Your Profile on Facebook your Facebook description should be concise and highlight both business goals and personal contributions.
What to measure ?
Tips For Social Media Pass The Re-Share Test Be B oldB Cross Post Be Valuable
Tips For Social Media Approach social from the eye of the buyer and writer or curate content that improves their life or business. Be authentic. Be yourself. Don’t try to copy someone else’s game plan. Every company is different and your unique content must come from the heart and soul of your company. Be you. The key is to focus on the right conversations that are meaningful to your business, like replies on Twitter, posts to your fan page on Facebook and to look for the local, targeted conversations you can become a part of.
Tips For A Power Tweet! #1: A Message Worthy Of Our Attention #2: The Right Character Count (70-100 Characters Suggested) #4: Use The Right Hashtags At The Right Frequency (1-2 At A Time) #3: Eye-Popping Picture #5: Relationships Built In Advance #6: Your Influence?
The Take Away…. “If you stay traditional, you'll never be unique, Make the audience a part of the experience, and in turn they'll contribute to the viral nature of your campaign.”
What You Have Always Wondered? Time For Some Questions And Their Answers!
How To Use Social Media For Your Personal & Business Growth

More Related Content

How To Use Social Media For Your Personal & Business Growth

  • 2. Grow Yourself & Your Business With Social Media
  • 3. What Surveys Have To Say About Power Of Social Media? RETAIL IS SOCIAL 78% of consumers say that the posts made by companies on social media influence their purchases. FOOD IS SOCIAL 49% of surveyed consumers find out about food through social media. TRAVEL IS SOCIAL 85% of leisure travellers use their smartphone abroad. TECH IS SOCIAL 90% of technology companies focus on strengthening relationships with customers by increasing engagement online. NON-PROFIT IS SOCIAL A recent Facebook experiment encouraged organ donations via Facebook by adding a donation status to one’s timeline. Registrations increased by 2000%.
  • 4. How Social Media Can Impact Your Business? Customer Relationship Management Market Research Customer Retention Competitive Advantage The principle advantage of a social media program is the opportunity to strengthen the relationship between a company and its customers. 67 percent of Twitter users who become followers of a brand are more likely to buy the brand's products. The social media arena is a means to profile a target audience to develop marketing and advertising strategies. Listening to competitor's message enables a company to develop business strategies & tactics that directly counter that competitor's initiatives.
  • 5. How Social Media Can Impact Your Business? Cost Control Initiatives Higher Sales Public Relations Recruiting Reliance on social media channels to market products to millions of consumers supports a company's efforts to control costs of essential functions, including sales, etc. Corporate news can be conveyed to an audience in real time using multiple social media channels such as Facebook, Twitter and LinkedIn. Sales can be increased by adding social media functions to corporate websites. Social media platform is a cost- effective way to directly reach potential employees
  • 6. How To Go About Using Social Media As A Tool For Your Business? Harvest Stories About Your Company & Customers Customers Create More Stories For Harvesting Storytelling Humanizes Company Humanizatio n Creates Kinship Kinship Drives Purchase From New And Existing Customers Repeat SOCIAL MEDIA SUCCESS PROCESS
  • 7. Facebook Statistics Total monthly active Facebook users: 1,440,000,000 Total mobile Facebook users: 874,000,000 Total number of minutes spent on Facebook each month: 640,000,000 Percent of all Facebook users who log on in any given day: 48 % Average time spent on Facebook per visit: 18 minutes Total number of Facebook pages: 74,200,000 Links Shared: 1 Million Friends Requested: 2 Million Messages Sent: 3 Million Half Life of A Facebook Post: 90 Minutes Every 20 Minutes
  • 8. Twitter & LinkedIn Statistics 1 Billion+ users Twitter has 320m monthly active users. 500m tweets are sent per day. 80% of Twitter are active users on mobile. Engagement decreases after 3rd tweet High Conversion Rates Half Life of A Tweet: 18 Minutes 300 Million+ users 35% of users access LinkedIn every day 39% of users pay to use LinkedIn via premium accounts Over 25 million profiles are viewed on LinkedIn daily 1 out of 3 professionals on the planet has a LinkedIn profile 41% access LinkedIn from their mobile device
  • 9. LinkedIn – The Big Brother
  • 10. LinkedIn – The Big Brother Today’s leader are social leaders
  • 11. It starts with you….
  • 12. How a tweet turned Uber’s first hire into billiona THE POWER OF A TWEET Graves was Uber’s First Hire Joined on 1st March 2010 His Net Worth Today: $1.3 Billion Made into the Forbes list of World’s Billionaires Travis Kalanick, Uber CEO January 2010 Ryan Graves, Head, Global Operations, Uber
  • 13. How Facebook Status Saved A Person From Imprisonment? “Where’s my pancakes?” A status used as an evidence to keep a man out of jail! • It served that very purpose for 19-year- old Harlem resident Rodney Bradford, who was arrested in 2009 on suspicion of robbery. • His defence lawyer used the time- stamped entry as evidence to prove that Bradford was at his father’s home at the time of the crime. • The district attorney subpoenaed Facebook to verify that the status update had been submitted from his father’s home, which it later confirmed. The charges against Bradford were then dropped.
  • 14. How Does One Fake Tweet Cause a Stock Market Crash?
  • 15. How Does One Fake Tweet Cause a Stock Market Crash? According to the Financial Times, that one tweet sent shock waves through the stock market — causing the S&P 500 to decline 0.9% — enough to wipe out $130 billion in stock value in a matter of seconds. The Twitter feed of the Associated Press told us that Barack Obama had been injured in an explosion at the White House. The tweet was fake — the product of a hack — but given the events in Boston last week, the news spread like wildfire, garnering more that 4,000 retweets.
  • 16. Empower Yourself With Social Media
  • 17. How to Promote Your Business With Personal Social Profiles?
  • 18. • If you want to align your personal Twitter efforts with your business goals, focus on providing content that serves your clients’ needs and represents your business in a positive way. Each profile affiliated with your business should look the part and follow company branding standards. • You can use up to 160 characters in your Twitter bio. • Include your job title and relevant interests. Explain your affiliation with your business because that informs visitors about what content to expect from your Twitter feed. • Link to your company’s profile. Use an @companyhandle link to make it easy for visitors to learn more about your business. • Use hashtags for keywords or topics you follow. How to Promote Your Business With Personal Social Profiles? #2: Brand Your Profile on Twitter
  • 19. By enabling followers on Facebook, you can market to people who are interested in your public content without having to add them as friends. This is a common strategy used by celebrities and social influencers. How to Promote Your Business With Personal Social Profiles? #3: Leverage Your Profile on Facebook your Facebook description should be concise and highlight both business goals and personal contributions.
  • 21. Tips For Social Media Pass The Re-Share Test Be B oldB Cross Post Be Valuable
  • 22. Tips For Social Media Approach social from the eye of the buyer and writer or curate content that improves their life or business. Be authentic. Be yourself. Don’t try to copy someone else’s game plan. Every company is different and your unique content must come from the heart and soul of your company. Be you. The key is to focus on the right conversations that are meaningful to your business, like replies on Twitter, posts to your fan page on Facebook and to look for the local, targeted conversations you can become a part of.
  • 23. Tips For A Power Tweet! #1: A Message Worthy Of Our Attention #2: The Right Character Count (70-100 Characters Suggested) #4: Use The Right Hashtags At The Right Frequency (1-2 At A Time) #3: Eye-Popping Picture #5: Relationships Built In Advance #6: Your Influence?
  • 24. The Take Away…. “If you stay traditional, you'll never be unique, Make the audience a part of the experience, and in turn they'll contribute to the viral nature of your campaign.”
  • 25. What You Have Always Wondered? Time For Some Questions And Their Answers!