The document discusses CenturyLink's people management strategies under Managing Director Gery Messer. Some key points:
- Messer prioritized building a diverse team and ensuring the right person was in each role after becoming MD in 2013.
- Following an acquisition and rebranding, CenturyLink launched an aggressive PR campaign in 2015 to boost its employer branding as it was not well known.
- The company uses a performance management system called MyLink to set goals, provide feedback, and evaluate employees. Leadership development programs are offered at all levels.
- CenturyLink focuses on communication, a learning culture, and work-life "fit" rather than balance to engage and retain talent. It also emphasizes a family
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HRM_Leaders Talk HR (CenturyLink - Gery Messer)
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attract top talent. People are aware
of the growth potential and want to
be a part of us.
Our employee referral rate also
went up significantly, and this shows
that our people appreciate where
they are.
We conduct panel interviews,
which provide a great opportunity
for people to get to know the people
that they are working with. People
who interview with me can see the
passion and excitement. I don’t want to be anywhere else
right now.
You can have the right solutions but it is the right people
who make it happen.
Q CenturyLink acquired web hoster Savvis in 2011.
Could you tell us more about the HR transformation
in your company post-acquisition? How did you
integrate employees from both companies?
In September 2014, the company restructured from a
business unit model to a functional model, which allowed
greater focus on growth strategies and the Asia-Pacific
region. Alliance partnerships are key to this growth outside
of the US.
You must communicate to overcome barriers, and ensure
that everyone speaks the same language. The global
leadership team held townhall phone calls in different time
zones to explain the new structure. We also communicated
GROWTH
ENGINE
Sumathi V Selvaretnam
sumathi@hrmasia.com.sg
Responding to the needs of
employees is critical during
a period of organisational
change, says Gery Messer,
Managing Director, Asia-Pacific
at CenturyLink. We find out how
open communication helped the IT
services company leap higher after
a major acquisition
Q What were your key people
management priorities
when you became the
managing director at CenturyLink in
late 2013? How have things
progressed since?
In Asia-Pacific, our overall
management strategy covers five key
pillars (the 5 Ps: People, Pipeline,
Partners, Platform, and Positioning).
People are definitely a top
management priority for the region.
I believe in making things happen through our people,
and I focus on finding the best talent for specific roles. I
am very proud of our team. Every position is filled with
the right person in the right role. We have a very diverse
team of over 10 different nationalities. Thirty percent are
female.
Q CenturyLink isn’t as well-known as some of the
other players in the IT services industry. How is
this shaping the company’s employer branding and
recruitment efforts?
Following the rebranding from Savvis to CenturyLink in
2014, I’d have to admit that people were hardly aware of
us. We then decided to embark on an aggressive public
relations campaign in 2015.
Since then, we’ve been featured in the news regularly.
This made all the difference because, from an HR
perspective, the publicity has made it easier for us to
BIO BRIEF
Gery Messer
Managing Director, Asia Pacific, CenturyLink
Gery Messer has over 28 years of
international experience in High Technology
and Consulting organisations, building and
directing businesses for global companies
across Europe and Asia-Pacific.
He has held numerous P&L and high impact
revenue driving leadership positions with
industry leaders such as NGA, Red Hat, EMC,
Deloitte, SAP and IBM.
Prior to joining CenturyLink, Messer was
spearheading NGA’s growth in the region with
responsibility for all aspects of the company’s Asia
Pacific, Middle East and Africa operations including
sales, marketing, R&D and customer service.
Messer also led the growth of Red Hat’s
Asia Pacific region and the transformation of
the EMC Services business across Asia-Pacific
and Japan. He led the Southeast Asia and
Technology Practice at Deloitte Consulting and
had a successful career with SAP, including the
founding and launch of SAP Korea. He began
his IT career in Switzerland, working at IBM.
Messer is well-recognised within the region
as an executive with broad sales and operations
abilities. He is a hands-on leader with deep
software, services, solutions and systems
integration experience across industries from
Financial Services, Telco and Manufacturing to
Government services. He is very experienced
in leading groups across a wide geography and
prides himself on building strong teams.
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LEADERS TALK HR LEADERS TALK HR
Getting certified
The CenturyLink Sales University is an enablement programme, which includes training, study
groups, and certification.
All sales professionals in the company need to be certified by the sales university under the year-long
programme. It allows teams to collaborate, focus and reinforce skills sets and activities.
The programme focuses on four disciplines aligned to the business: cloud, network, managed services,
and co-location. It involves a mix of self-paced e-learning modules and manager-led group study sessions.
The main goal and outcome of the programme is to enable sales professionals to better engage
customers, and to also help them navigate the fast-changing technological landscape.
Individual employees work closely with their sales managers to develop their competencies and meet
learning objectives. Sales managers lead study groups and have access to guides that serve as coaching
aids to help individual team members.
Upon completion of the programme, all sales professionals receive a digital “certification badge”
displayed on their Salesforce profile – which is also shareable via their personal LinkedIn pages.
I love: Building and shaping the business and cultivating diverse
teams in Asia-Pacific
I dislike: People who miss committed deadlines
My inspiration: To see people achieving extraordinary things in a trusted and collaborative environment
My biggest weakness is: Not taking ‘no’ for an answer
In five years’ time, I’d like to: To have the same passion and integrity in whatever I am doing, both
professionally and personally.
ME MYSELF I
throughout their tenure. Everyone owns their own career.
We provide the environment where you can perform at
your best.
CenturyLink University (see boxout) was launched two
years ago to help sales staff gain a deeper knowledge of
their products.
Q How do you manage employee performance? What
systems do you have in place to track it?
We have a robust system in place to track
progress, including timely employee reviews and
performance recognition.
CenturyLink has a performance management system,
called MyLink. It is based on SAP SuccessFactors software.
Managers and their direct reports use this tool to input
performance goals and update their progress.
We focus on the relationship between manager and
employee, and believe that coaching and regular feedback
are vital. There shouldn’t be any surprises during a review.
The manager sets milestones to discuss results
throughout the year, and evaluates the employee’s annual
results against the goals set. The manager also reviews the
employee’s results and behaviour in order to determine
their potential.
Q What leadership opportunities do you offer?
Leadership is being cultivated with centralised
efforts involving top executives.
In the future, employee resource groups will play
an important role in advancing employees’ career
development: training them to lead teams, as well as
engaging with other employees.
five to six key initiatives, and what we needed to do to be
successful.
Internally, we believe that a diverse workforce
founded on a culture of mutual respect and collaboration
is important to us. We have built an attractive and
collaborative work environment.
It is our goal for all employees to feel appreciated,
respected and part of the CenturyLink family.
Q How do you engage and retain talent?
We have good retention rates as a growth
company would expect to have, with many staff
developing their careers over the last 12 years.
To engage and retain talent, it was important that we
created a learning culture that would stay with employees That is something that we’re aiming to push out once
details have been finalised.
Currently, we have a suite of developmental
opportunities for leaders, from those contemplating
a future in management to those already at a senior
executive level.
These programmes are shaped by our global HR
leadership, in conjunction with (Global CEO) Glen Post and
his direct executive leadership.
Q What are the biggest leadership lessons that
you’ve learnt over the course of your career?
• Be an effective communicator and know your workers
• Listen, learn and act
• Get buy-in from your management team as well as from
your staff
• “Speed of Trust”: When you work in a trusted
environment, you will make faster and better decisions.
Training and mentorship
CenturyLink executives and leaders get to touch base with other
leaders in the business to provide IT consultation and strategy. This
helps other leaders as well as themselves to grow in their roles.
The Executive Business Strategy sessions are part-
mentoring session where senior management engage in open
discussion with senior IT executives to help them as they
speak with customers, allowing them to grow within their own
specialisations.
Q Do you believe in work-life balance? How do you
achieve that on a personal level?
I believe in “work-life fit” more than work-
life balance. The truth is there is no magical 50-50 split
between your life on and off the job.
Q Could you tell us more about CenturyLink’s
family-first culture?
CenturyLink believes that as an employer, we
have a role to play in fostering a community of strong and
happy families. As a company, we take pride in honouring
our employees’ families as well.
With technology, you can’t really switch off. However, I
don’t send emails over the weekend; otherwise, people feel
obliged to reply.
On the other hand, when there is an emergency, I know I
will have a response in minutes.