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Ibmsocial

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This document provides updates and tips for social media marketing. It discusses setting up a content marketing program with regular blog posts. It promotes embedding videos in blogs and using Twitter to share interesting facts from reports. Mobile apps and curating factoids are also presented as ways to engage customers. An alumni company, Wirehead Technology, is featured for its curated mobility blog.

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IBM Social Media Boot Camp Alumni Update Helping Build Your Social Authority August 8, 2012 Kick-Start Your Content Embeddable Marketing Videos for Your Program Blog Content marketing is all the Employees want to bring their rage these days, but what own devices into the workplace, exactly is it and how do you but many haven't considered manage a content marketing security challenges these devices program? create. At IBM Midsize Business, IBM has been a leader in raising we've had a successful awareness about mobile security content marketing program in place for more trends and helping midsize than a year. We publish new articles of interest businesses balance the need to to midmarket professionals every day. These satisfy employee demands with keyword-optimized stories are designed to the need to protect information. attract search engines, and since our Midsize This three-minute video highlights Insider site was added to Google News, traffic some of the most significant has exploded! security threats that have Content marketing is all about attracting emerged on mobile platforms. customers to your website with information that Embed it in your blog when you interests them. In July, we recorded a webinar communicate about this that showcases the IBM influencer program important topic. focused on the essentials of content marketing and how we apply them at IBM midsize Here's another embeddable video businesses. The webinar is free, and I invite you you can use. "Smarter to watch and learn what's working for us. Then Commerce and the Value Chain" apply these techniques to your own content is about putting customers at the marketing program. center of your business and Here's a link to the webinar. Let me know what serving them on their terms. It you think! gives examples of how real Best, customers have reinvented Leslie Reiser themselves by creating real-time visibility into their businesses. Use it as a building block for your own thoughts on this important area.

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Tweeting Thought Leadership Here's a good way to use Twitter to promote content assets: Pull out interesting data points and tweet them individually. For example, this IBM/Frost & Sullivan white paper on new approaches to CRM talks about how mobility is changing customer behavior. While that topic may not generate a lot of excitement on Twitter, some of the statistics Mobile Apps Grab contained within the white paper are fascinating. For example, here are some factoids that can Customers When be posted on Twitter to promote the white paper: They're Away from the Desktop · 12% of the US population refers to Mobile computing is growing by social media before making a purchase. leaps and bounds, and mobile #IBMCRM http://ibm.co/MsrPOf apps are one of the best ways to · Up to 85% of data is unstructured. How capture the attention of do you try to capture it? #IBMCRM customers when they're out of the http://ibm.co/MsrPOf office. IBM has two apps that · On average, 23% of an organization's demonstrate the company's data is inaccurate, incomplete or out of thought leadership and date. #IBMCRM http://ibm.co/MsrPOf technology innovation in areas that are top-of-mind for The secret of Twitter is to arouse people's technology professionals. interest. Factoids are an excellent way to do that. The IBM THINK app for kids, innovators and forward thinkers captures the best of the 2011 NYC THINK exhibit, where visitors were immersed in a film and interactive experience across 40 oversized digital screens that displayed how technology can improve our daily lives. The app provides an illustrated timeline documenting our quest to measure the world and shows how maps help us to explore new ways to organize information. Available for both iPad and Android platforms, it's a free download that stimulates the imagination while reinforcing IBM's creativity. Learn more here. Making the Case for The IBM Cloud for Midsize Businesses iPad app is full of case studies, videos, white

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papers and other resources about cloud solutions for midsize Managed Services companies. It includes Andy Monshaw has a bylined article on comprehensive content from Huffington Post that could provide some good third-party analysts, IBM, our fodder for your own customer outreach. Andy Business Partners and other makes the case that small retailers today can experts. Learn more here. get an advantage over their larger competitors by anticipating what customers need before You can use these apps in your they specifically ask. "All small retailers have to own social channels by building do is take a step back, look around and gain a content around ideas presented little analytic insight to see the next big trend in them and by tweeting details around the corner that will attract the individual that are relevant to your consumer," he writes. audience. Promote these apps to One way to do this is through the use of your customers as part of your managed service providers, which can deliver own content marketing efforts. the best technology quickly via the cloud. If cloud services are part of your growth plan, then link to this article and embed the accompanying video to build on Andy's proposition. Featured Alum: Tip of the Wirehead Technology We like to keep an eye on what our Boot Camp Week: Curate alumni have been doing to build social capital, and we've been particularly impressed by the Factoids work of Wirehead Technology. There's no shortage of Wirehead is a small, Chicago-based IT service remarkable information provider that specializes in the mobility, about the growth of social healthcare, retail, real estate and education media, and the folks at markets. It doesn't have a big staff or budget, Wikibon have done a nice but you wouldn't know that from its big social job of assembling some of footprint. the more notable statistics into this aggregation of We particularly like the facts. This is a tactic you Wirehead Mobility Blog, which can use in your own content is a curated collection of marketing programs. thematic articles drawn mostly from other sources on When you come across the Web. Wirehead CIO statistics that validate the Howard Lee (left) updates the importance of your blog at least three times a week, with Monday's marketing services, post devoted to mobile and social media bookmark them and

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marketing, Wednesday's to wireless industry assemble them into a single news and Friday's to healthcare, mobile health page. Then tweet individual and security. statistics and link back to your master collection. Be Nearly all of the content is summaries and links sure to include a source link to articles on other websites. This technique is for each bit of information as called "curation," and it's one of the most cost- a way of thanking the efficient ways to generate material for your blog. originator. Content creators appreciate the link from Wirehead, and the topic selection helps If you're really ambitious, establish the company's expertise in target steal a page from Wikibon markets. Readers appreciate the way the blog and create a big infographic. keeps them up to date on developments in their People love to share these industry. visual summaries on Facebook, Pinterest, Reddit Howard started the blog about 18 months ago and Digg, and the traffic and maintains it rigorously. He explained to us they can generate is nothing that social media drives most new business at short of amazing. Wirehead."Nearly all of our clients have come in because they see the blog and get in touch with This collection of 72 us," he said. As a result, Wirehead doesn't have Fascinating Social Media to do any advertising. "This is all about Marketing Facts and information, which is more important than Statistics for 2012 is another advertising," Howard said. example of how you can It doesn't stop there. You can also find aggregate relevant content Wirehead on Twitter, LinkedIn, YouTube, to build your own social Google+ and even Pinterest. And did we capital. mention its 14 Facebook pages? That's a topic for another article.

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Ibmsocial

  • 1. IBM Social Media Boot Camp Alumni Update Helping Build Your Social Authority August 8, 2012 Kick-Start Your Content Embeddable Marketing Videos for Your Program Blog Content marketing is all the Employees want to bring their rage these days, but what own devices into the workplace, exactly is it and how do you but many haven't considered manage a content marketing security challenges these devices program? create. At IBM Midsize Business, IBM has been a leader in raising we've had a successful awareness about mobile security content marketing program in place for more trends and helping midsize than a year. We publish new articles of interest businesses balance the need to to midmarket professionals every day. These satisfy employee demands with keyword-optimized stories are designed to the need to protect information. attract search engines, and since our Midsize This three-minute video highlights Insider site was added to Google News, traffic some of the most significant has exploded! security threats that have Content marketing is all about attracting emerged on mobile platforms. customers to your website with information that Embed it in your blog when you interests them. In July, we recorded a webinar communicate about this that showcases the IBM influencer program important topic. focused on the essentials of content marketing and how we apply them at IBM midsize Here's another embeddable video businesses. The webinar is free, and I invite you you can use. "Smarter to watch and learn what's working for us. Then Commerce and the Value Chain" apply these techniques to your own content is about putting customers at the marketing program. center of your business and Here's a link to the webinar. Let me know what serving them on their terms. It you think! gives examples of how real Best, customers have reinvented Leslie Reiser themselves by creating real-time visibility into their businesses. Use it as a building block for your own thoughts on this important area.
  • 2. Tweeting Thought Leadership Here's a good way to use Twitter to promote content assets: Pull out interesting data points and tweet them individually. For example, this IBM/Frost & Sullivan white paper on new approaches to CRM talks about how mobility is changing customer behavior. While that topic may not generate a lot of excitement on Twitter, some of the statistics Mobile Apps Grab contained within the white paper are fascinating. For example, here are some factoids that can Customers When be posted on Twitter to promote the white paper: They're Away from the Desktop · 12% of the US population refers to Mobile computing is growing by social media before making a purchase. leaps and bounds, and mobile #IBMCRM http://ibm.co/MsrPOf apps are one of the best ways to · Up to 85% of data is unstructured. How capture the attention of do you try to capture it? #IBMCRM customers when they're out of the http://ibm.co/MsrPOf office. IBM has two apps that · On average, 23% of an organization's demonstrate the company's data is inaccurate, incomplete or out of thought leadership and date. #IBMCRM http://ibm.co/MsrPOf technology innovation in areas that are top-of-mind for The secret of Twitter is to arouse people's technology professionals. interest. Factoids are an excellent way to do that. The IBM THINK app for kids, innovators and forward thinkers captures the best of the 2011 NYC THINK exhibit, where visitors were immersed in a film and interactive experience across 40 oversized digital screens that displayed how technology can improve our daily lives. The app provides an illustrated timeline documenting our quest to measure the world and shows how maps help us to explore new ways to organize information. Available for both iPad and Android platforms, it's a free download that stimulates the imagination while reinforcing IBM's creativity. Learn more here. Making the Case for The IBM Cloud for Midsize Businesses iPad app is full of case studies, videos, white
  • 3. papers and other resources about cloud solutions for midsize Managed Services companies. It includes Andy Monshaw has a bylined article on comprehensive content from Huffington Post that could provide some good third-party analysts, IBM, our fodder for your own customer outreach. Andy Business Partners and other makes the case that small retailers today can experts. Learn more here. get an advantage over their larger competitors by anticipating what customers need before You can use these apps in your they specifically ask. "All small retailers have to own social channels by building do is take a step back, look around and gain a content around ideas presented little analytic insight to see the next big trend in them and by tweeting details around the corner that will attract the individual that are relevant to your consumer," he writes. audience. Promote these apps to One way to do this is through the use of your customers as part of your managed service providers, which can deliver own content marketing efforts. the best technology quickly via the cloud. If cloud services are part of your growth plan, then link to this article and embed the accompanying video to build on Andy's proposition. Featured Alum: Tip of the Wirehead Technology We like to keep an eye on what our Boot Camp Week: Curate alumni have been doing to build social capital, and we've been particularly impressed by the Factoids work of Wirehead Technology. There's no shortage of Wirehead is a small, Chicago-based IT service remarkable information provider that specializes in the mobility, about the growth of social healthcare, retail, real estate and education media, and the folks at markets. It doesn't have a big staff or budget, Wikibon have done a nice but you wouldn't know that from its big social job of assembling some of footprint. the more notable statistics into this aggregation of We particularly like the facts. This is a tactic you Wirehead Mobility Blog, which can use in your own content is a curated collection of marketing programs. thematic articles drawn mostly from other sources on When you come across the Web. Wirehead CIO statistics that validate the Howard Lee (left) updates the importance of your blog at least three times a week, with Monday's marketing services, post devoted to mobile and social media bookmark them and
  • 4. marketing, Wednesday's to wireless industry assemble them into a single news and Friday's to healthcare, mobile health page. Then tweet individual and security. statistics and link back to your master collection. Be Nearly all of the content is summaries and links sure to include a source link to articles on other websites. This technique is for each bit of information as called "curation," and it's one of the most cost- a way of thanking the efficient ways to generate material for your blog. originator. Content creators appreciate the link from Wirehead, and the topic selection helps If you're really ambitious, establish the company's expertise in target steal a page from Wikibon markets. Readers appreciate the way the blog and create a big infographic. keeps them up to date on developments in their People love to share these industry. visual summaries on Facebook, Pinterest, Reddit Howard started the blog about 18 months ago and Digg, and the traffic and maintains it rigorously. He explained to us they can generate is nothing that social media drives most new business at short of amazing. Wirehead."Nearly all of our clients have come in because they see the blog and get in touch with This collection of 72 us," he said. As a result, Wirehead doesn't have Fascinating Social Media to do any advertising. "This is all about Marketing Facts and information, which is more important than Statistics for 2012 is another advertising," Howard said. example of how you can It doesn't stop there. You can also find aggregate relevant content Wirehead on Twitter, LinkedIn, YouTube, to build your own social Google+ and even Pinterest. And did we capital. mention its 14 Facebook pages? That's a topic for another article.