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Ieee Women In Technology Workshop

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IHallberg

I participated in a great IEEE PV workshop on How to Bring More Women into Technology. I think we can all do a better job marketing ourselves! Here is my presentation.

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Bringing More Women Into Technology:…Developing Your Own BrandIEEE PV Specialist Conference, June 2010Iga Hallberg, VP Business Development, HelioVolt
Manage Our Careers Through a Self -Brand“What is your value proposition?”
Why Create a Personal Brand?The processhelps us differentiate ourselves by capturing and clearly stating our unique value proposition and then communicating it to our colleagues and partners in our existing and future networkWhat are you passionate about? What are you truly gifted at? Why should people care?
Benefits of Having a “Brand” Think of it as a framework for managing your careerAllows you to define your value and create opportunitiesCreate differentiation Improve confidence!!!
Process for Developing Your BrandDiscovery – 3 attributesWhat is the market need and how can you fill it?Development –10 words!Elevator pitch – 30 secondsLaunch - Linked In, twitter, resume/CV, your networkMaintain it - Network and promote yourself
Keys to successful personal branding…Be Authentic, Be Consistent and Be SeenConfidence + Focus
Final thoughts…. Be on target – focus and clarity win!Be creative in how you market yourself:Volunteering opportunitiesBloggingNetworkingJoin Linked In!!Industry associationsReinvent and reposition as necessaryStay relevant!Remember you will be Googled….
Happy Marketing!ihallberg@heliovolt.com

More Related Content

Ieee Women In Technology Workshop

  • 1. Bringing More Women Into Technology:…Developing Your Own BrandIEEE PV Specialist Conference, June 2010Iga Hallberg, VP Business Development, HelioVolt
  • 2. Manage Our Careers Through a Self -Brand“What is your value proposition?”
  • 3. Why Create a Personal Brand?The processhelps us differentiate ourselves by capturing and clearly stating our unique value proposition and then communicating it to our colleagues and partners in our existing and future networkWhat are you passionate about? What are you truly gifted at? Why should people care?
  • 4. Benefits of Having a “Brand” Think of it as a framework for managing your careerAllows you to define your value and create opportunitiesCreate differentiation Improve confidence!!!
  • 5. Process for Developing Your BrandDiscovery – 3 attributesWhat is the market need and how can you fill it?Development –10 words!Elevator pitch – 30 secondsLaunch - Linked In, twitter, resume/CV, your networkMaintain it - Network and promote yourself
  • 6. Keys to successful personal branding…Be Authentic, Be Consistent and Be SeenConfidence + Focus
  • 7. Final thoughts…. Be on target – focus and clarity win!Be creative in how you market yourself:Volunteering opportunitiesBloggingNetworkingJoin Linked In!!Industry associationsReinvent and reposition as necessaryStay relevant!Remember you will be Googled….