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Iffco

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The document summarizes the findings of a market research study conducted on IFFCO fertilizers. Key findings include: - Most farmers receive sufficient supply of IFFCO fertilizers, especially urea, though some report delays. Quality is viewed as similar to or better than competitors. - Awareness and use of IFFCO products is high, driven primarily by quality and availability over price. Most farmers use IFFCO regularly or occasionally. - Overall farmers expressed satisfaction with IFFCO fertilizers and said they were similar in quality to other major brands. The report provides recommendations to further improve availability and access.

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SHAMBHUNATH INSTITUTE OF MANAGEMENT SUMMER TRANING REPORT ON “OVERALL MARKETING STRATEGY AND DISTRIBUTION CHANNEL OF IFFCO FERTILIZERS” AT IFFCO PHULPUR, ALLAHABAD. SUBMITTEED BY– MANINDER SINGH PATEL MBA DEPARTMENT, SIM
PHULPUR UNIT, ALLAHABAD
 To find out whether fertilizer are being supplied in the time insufficient quantity to the distributers.  To asses distributers coop rations level in term of stock maintenance.  To find out the consumer awareness about IFFCO product and their selection preference.
 Simple random sampling a simple random sampling is a subset of individual (a sample) chosen from a larger set (a population). Each individual is chosen randomly an entirely by chance, such that each individual has the some probability of being chosen at any stage during the sampling process, and each subset of k individuals has some probability of being chosen for the sample as any other subset of k individuals.
RESEARCH DESIGN  The research design used in this report is – ”DISCRIPTIVE RESEARCH DESIGN.” SAMPLING TECHNIQUES  The method used for sampling is Simple Random Sampling. SAMPLE SIZE  In this study 50 farmers & 10 co-operative societies, were taken in to consideration.
DATA COLLECTION SOURCES • THE DATA COLLECTION SOURCES USED ARE:- PRIMARY DATA 1. QUESTIONNAIRE 2. TELEPHONIC INTERVIEW 3. SURVEY FROM SOCIETY
SECONDARY DATA 1. DATA FROM THE IFFCO 2. AREA OFFICE 3. MAGAZINES 4. INTERNET
DATA COLLECTION TOOLS • The questionnaire was designed & structured in the form of multiple choice. • I have also used the statistical tools to collect the data such as- Table, Graphs & Pie Chart.
QUESTIONNAIRE QUESTION NO. 1 Please rank all types of IFFCO fertilizers with respect to their market? 10% 90% The IFFCO has produce 90% of urea fertilizers and 10% dap/npk fertilizers.
QUESTION NO.2 DO you get much supply of IFFCO fertilizers as your demand? 20% 80% In this survey report the cooperative society member said that they getting the supply of IFFCO fertilizers in 60 & 80% on demand.
QUESTION NO. 3. How is the timing of fertilizer supply? PRODUCT TIMING BEFORE TIME ON TIME AFTER TIME 40 52 8 8 40 52 In this chat the 40% cooperative society members said they will get the supply of the fertilizers before time & 52% members said they received on time delivery and other 8% said that the can get the fertilizers after the time.
QUESTION NO. 4 DO you maintain sufficient stock of fertilizers as and when demand by the marketers? 10% 90% In this chat the report shows that 90% cooperative society had maintain the sufficient stock of fertilizers as the demand come from the market .
QUESTION NO.5 In your view what is the status of the quality of IFFCO fertilizers as compare to other competing brands in the market? PRODUCT QUALITY BETTER BEST LESSER NPK/DAP 10 50 40 UREA 20 60 20 20% 20% 60% The statues of the IFFCO fertilizers in compare to other brand that are as follows.
QUESTION NO. 6 Are you using IFFCO fertilizers? USAGE NO. OF FARMERS PERCENTAGE (%) YES 50 50 NO 10 10 Regularly 30 30 occasionally 10 10 10% 30% 50% 10% In this chart the report shows the number of farmers that are using the IFFCO fertilizers.
QUESTION NO. 7Why you are using IFFCO fertilizer? Percentage (%) Price 0 Quality 40 Availability 3 All 57 0% 40% 57% 3% The overall results are as follows..
QUESTION NO.8 Compare all types of IFFCO fertilizers with other brands? Percentage (%) BETTER 40 SAME 55 WORSE 05 5% 40% 55% Maximum number of farmers said that the quality of the IFFCO fertilizers are same as the competitor products.
 The farmers are waiting for a particular brand of fertilizers.  Most of the farmers are selecting the fertilizers a brand basis and second major criteria to select the fertilizers availability.  farmers meetings and other Promotional programs were organized by IFFCO.  I found that farmers are satisfied with the IFFCO fertilizers even in UN adopted villages
 IFFCO should help in farming new cooperatives societies so as to increase sales of IFFCO fertilizers.  IFFCO also adopts direct supply system to provide fertilizes to farmers.  In directly supply system IFFCO should give facilities of credit for selling the fertilizers.  Price of urea should be reasonable and easy mode of payment should design.
1. Do you get as much supply of IFFCO fertilizers as your demand? NPK/DAP YES/NO UREA YES/NO 2. How is the timing of fertilizers supply? Product timing NPK /DAP before time /on time /after time Urea before time /on time /after time 3. Do you maintain sufficient stock of fertilizers as and when demanded by the market? Yes No
4. In your view what is the status of the quality of IFFCO fertilizers as compare to others competing brands in the market? PRODUCT QUALITY DAP/NPK Better/Best/Lesser UREA Better/Best/Lesser
1. DO you know the IFFCO fertilizers? Yes No 2. Are you using IFFCO fertilizers? Yes Regularly NO Occasionally 3. Why you are using IFFCO fertilizer? Price Quality Availability All
4.Compare all types of IFFCO fertilizers with other brands? Better Same Worse 5.What brands of fertilizers do you generally used? IFFCO Other Both
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  • 1. SHAMBHUNATH INSTITUTE OF MANAGEMENT SUMMER TRANING REPORT ON “OVERALL MARKETING STRATEGY AND DISTRIBUTION CHANNEL OF IFFCO FERTILIZERS” AT IFFCO PHULPUR, ALLAHABAD. SUBMITTEED BY– MANINDER SINGH PATEL MBA DEPARTMENT, SIM
  • 3. To find out whether fertilizer are being supplied in the time insufficient quantity to the distributers.  To asses distributers coop rations level in term of stock maintenance.  To find out the consumer awareness about IFFCO product and their selection preference.
  • 4. Simple random sampling a simple random sampling is a subset of individual (a sample) chosen from a larger set (a population). Each individual is chosen randomly an entirely by chance, such that each individual has the some probability of being chosen at any stage during the sampling process, and each subset of k individuals has some probability of being chosen for the sample as any other subset of k individuals.
  • 5. RESEARCH DESIGN  The research design used in this report is – ”DISCRIPTIVE RESEARCH DESIGN.” SAMPLING TECHNIQUES  The method used for sampling is Simple Random Sampling. SAMPLE SIZE  In this study 50 farmers & 10 co-operative societies, were taken in to consideration.
  • 6. DATA COLLECTION SOURCES • THE DATA COLLECTION SOURCES USED ARE:- PRIMARY DATA 1. QUESTIONNAIRE 2. TELEPHONIC INTERVIEW 3. SURVEY FROM SOCIETY
  • 7. SECONDARY DATA 1. DATA FROM THE IFFCO 2. AREA OFFICE 3. MAGAZINES 4. INTERNET
  • 8. DATA COLLECTION TOOLS • The questionnaire was designed & structured in the form of multiple choice. • I have also used the statistical tools to collect the data such as- Table, Graphs & Pie Chart.
  • 9. QUESTIONNAIRE QUESTION NO. 1 Please rank all types of IFFCO fertilizers with respect to their market? 10% 90% The IFFCO has produce 90% of urea fertilizers and 10% dap/npk fertilizers.
  • 10. QUESTION NO.2 DO you get much supply of IFFCO fertilizers as your demand? 20% 80% In this survey report the cooperative society member said that they getting the supply of IFFCO fertilizers in 60 & 80% on demand.
  • 11. QUESTION NO. 3. How is the timing of fertilizer supply? PRODUCT TIMING BEFORE TIME ON TIME AFTER TIME 40 52 8 8 40 52 In this chat the 40% cooperative society members said they will get the supply of the fertilizers before time & 52% members said they received on time delivery and other 8% said that the can get the fertilizers after the time.
  • 12. QUESTION NO. 4 DO you maintain sufficient stock of fertilizers as and when demand by the marketers? 10% 90% In this chat the report shows that 90% cooperative society had maintain the sufficient stock of fertilizers as the demand come from the market .
  • 13. QUESTION NO.5 In your view what is the status of the quality of IFFCO fertilizers as compare to other competing brands in the market? PRODUCT QUALITY BETTER BEST LESSER NPK/DAP 10 50 40 UREA 20 60 20 20% 20% 60% The statues of the IFFCO fertilizers in compare to other brand that are as follows.
  • 14. QUESTION NO. 6 Are you using IFFCO fertilizers? USAGE NO. OF FARMERS PERCENTAGE (%) YES 50 50 NO 10 10 Regularly 30 30 occasionally 10 10 10% 30% 50% 10% In this chart the report shows the number of farmers that are using the IFFCO fertilizers.
  • 15. QUESTION NO. 7Why you are using IFFCO fertilizer? Percentage (%) Price 0 Quality 40 Availability 3 All 57 0% 40% 57% 3% The overall results are as follows..
  • 16. QUESTION NO.8 Compare all types of IFFCO fertilizers with other brands? Percentage (%) BETTER 40 SAME 55 WORSE 05 5% 40% 55% Maximum number of farmers said that the quality of the IFFCO fertilizers are same as the competitor products.
  • 17. The farmers are waiting for a particular brand of fertilizers.  Most of the farmers are selecting the fertilizers a brand basis and second major criteria to select the fertilizers availability.  farmers meetings and other Promotional programs were organized by IFFCO.  I found that farmers are satisfied with the IFFCO fertilizers even in UN adopted villages
  • 18. IFFCO should help in farming new cooperatives societies so as to increase sales of IFFCO fertilizers.  IFFCO also adopts direct supply system to provide fertilizes to farmers.  In directly supply system IFFCO should give facilities of credit for selling the fertilizers.  Price of urea should be reasonable and easy mode of payment should design.
  • 19. 1. Do you get as much supply of IFFCO fertilizers as your demand? NPK/DAP YES/NO UREA YES/NO 2. How is the timing of fertilizers supply? Product timing NPK /DAP before time /on time /after time Urea before time /on time /after time 3. Do you maintain sufficient stock of fertilizers as and when demanded by the market? Yes No
  • 20. 4. In your view what is the status of the quality of IFFCO fertilizers as compare to others competing brands in the market? PRODUCT QUALITY DAP/NPK Better/Best/Lesser UREA Better/Best/Lesser
  • 21. 1. DO you know the IFFCO fertilizers? Yes No 2. Are you using IFFCO fertilizers? Yes Regularly NO Occasionally 3. Why you are using IFFCO fertilizer? Price Quality Availability All
  • 22. 4.Compare all types of IFFCO fertilizers with other brands? Better Same Worse 5.What brands of fertilizers do you generally used? IFFCO Other Both