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Ignition five 14.03.11

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Omd Ireland Ignition Department
Omd Ireland Ignition Department

Volkswagen Brazil ran a successful viral campaign for their Fox model car. They hid tickets to a music festival across the city and displayed their locations on a Google Maps microsite. The map started fully zoomed out and could only be zoomed in by users generating tweets with a campaign hashtag. This drove engagement and within 2 hours the hashtag became the top trend in Brazil, helping users locate tickets in the real world by foot.

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1 of 11
514th March 2011
C 1. Setting the record StraightFor a small sum of money (well small in celeb land) people who have been misrepresented finally have the chance to set the record straight. It costs only $1,500 a year to subscribe to icorrect.com where celebs can correct the lies that have been spouted about them in the press/online etc. Pity they don’t take advertising as we could have a lot of fun here….
1. Set the record straight with Icorrect
2. Tips to ensure a successful viral campaign‘The Jennifer Aniston sex tape’Americas sweetheart teams up with dancing babies, a few furry and feathery friends, including a parrot that mocks her famous ‘Rachel’ haircut, and online song & dance man keenancahill for points on how to make sure her new smartwatercamapaign cracks 1,000,000 views and convinces people to purchase the thirst quencher.
2. Tips to ensure a successful viral campaign
C 3. Sleep time for city bank workersIf you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.www.podtime.co.uk are on to something! City bank workers in canary wharf like to work hard and play hard and here is an opportunity for them to recharge their batteries during work hours. For £9.99 an hour they can rent out a sleep pod (for one person only) and go for a snooze during lunch or whenever they get the chance. Mobile phones, shoes and jackets left outside the door.
3. Time to invest in Sleep Pods??
4. Volkswagen fox: twitter zoom campaignVolkswagen Brazil recently sponsored the biggest musicfestival in Sao Paulo, the (sold out) Planeta Terra Festival,where they decided to promote their coolest young car, theFox, through a mashup of Twitter, Google maps and realworld prize locations.VW hid secret tickets across the entire city, andThen displayed them on a microsite using Google Maps. Thecatch was, the map was zoomed all the way out and the onlyway to zoom in was to have the community band togetherusing the #foxatplanetaterra hash tag, and the more tweetsmade, the more the map would zoom in, ultimately revealingthe pinpoint location of each ticket. At which point it becamea foot race in the real world to find them, day and night for4 days.In less than 2 hours, the campaign #hastag became the#1trending topic in Brazil, where it stayed for the length of the campaign.
4. Volkswagen fox: twitter zoom campaign
5. Lipton green positive projectsIf you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.This is part one of a really cool campaign that lipton are running in sydneyaustralia. They used paint and seeds to make a mural that would grow to promote lipton green tea. Really nice video and story and making the streets more colourful definitely ties in with their ‘positive projects’ strategy…nice soundtrack too!
5. Lipton Positive projects

More Related Content

Ignition five 14.03.11

  • 2. C 1. Setting the record StraightFor a small sum of money (well small in celeb land) people who have been misrepresented finally have the chance to set the record straight. It costs only $1,500 a year to subscribe to icorrect.com where celebs can correct the lies that have been spouted about them in the press/online etc. Pity they don’t take advertising as we could have a lot of fun here….
  • 3. 1. Set the record straight with Icorrect
  • 4. 2. Tips to ensure a successful viral campaign‘The Jennifer Aniston sex tape’Americas sweetheart teams up with dancing babies, a few furry and feathery friends, including a parrot that mocks her famous ‘Rachel’ haircut, and online song & dance man keenancahill for points on how to make sure her new smartwatercamapaign cracks 1,000,000 views and convinces people to purchase the thirst quencher.
  • 5. 2. Tips to ensure a successful viral campaign
  • 6. C 3. Sleep time for city bank workersIf you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.www.podtime.co.uk are on to something! City bank workers in canary wharf like to work hard and play hard and here is an opportunity for them to recharge their batteries during work hours. For £9.99 an hour they can rent out a sleep pod (for one person only) and go for a snooze during lunch or whenever they get the chance. Mobile phones, shoes and jackets left outside the door.
  • 7. 3. Time to invest in Sleep Pods??
  • 8. 4. Volkswagen fox: twitter zoom campaignVolkswagen Brazil recently sponsored the biggest musicfestival in Sao Paulo, the (sold out) Planeta Terra Festival,where they decided to promote their coolest young car, theFox, through a mashup of Twitter, Google maps and realworld prize locations.VW hid secret tickets across the entire city, andThen displayed them on a microsite using Google Maps. Thecatch was, the map was zoomed all the way out and the onlyway to zoom in was to have the community band togetherusing the #foxatplanetaterra hash tag, and the more tweetsmade, the more the map would zoom in, ultimately revealingthe pinpoint location of each ticket. At which point it becamea foot race in the real world to find them, day and night for4 days.In less than 2 hours, the campaign #hastag became the#1trending topic in Brazil, where it stayed for the length of the campaign.
  • 9. 4. Volkswagen fox: twitter zoom campaign
  • 10. 5. Lipton green positive projectsIf you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.This is part one of a really cool campaign that lipton are running in sydneyaustralia. They used paint and seeds to make a mural that would grow to promote lipton green tea. Really nice video and story and making the streets more colourful definitely ties in with their ‘positive projects’ strategy…nice soundtrack too!