IlOUG Tech Days 2016 - Unlock the Value in your Data Reservoir using Oracle Big Data Discovery

info@rittmanmead.com www.rittmanmead.com @rittmanmead
Unlock the Value in your Big Data Reservoir using
Oracle Big Data Discover
Mark Rittman, CTO, Rittman Mead
IlOUG Tech Days 3, Tel Aviv, May 2016

info@rittmanmead.com www.rittmanmead.com @rittmanmead 2
•Mark Rittman, Co-Founder of Rittman Mead

‣Oracle ACE Director, specialising in Oracle BI&DW

‣14 Years Experience with Oracle Technology

‣Regular columnist for Oracle Magazine

•Author of two Oracle Press Oracle BI books

‣Oracle Business Intelligence Developers Guide

‣Oracle Exalytics Revealed

‣Writer for Rittman Mead Blog : 
http://www.rittmanmead.com/blog

•Email : mark.rittman@rittmanmead.com

•Twitter : @markrittman
About the Speaker

•Many customers and organisations are now running initiatives around “big data”

•Some are IT-led and are looking for cost-savings around data warehouse storage + ETL

•Others are “skunkworks” projects in the marketing department that are now scaling-up

•Projects now emerging from pilot exercises

•And design patterns starting to emerge
Many Organisations are Running Big Data Initiatives

•Typical implementation of Hadoop and big data in an analytic context is the “data lake”

•Additional data storage platform with cheap storage, flexible schema support + compute

•Data lands in the data lake or reservoir in raw form, then minimally processed

•Data then accessed directly by “data scientists”, or processed further into DW
Common Big Data Design Pattern : “Data Reservoir”

Common Project Environment : The “Data Lab”

•Data loaded into the reservoir needs preparation and curation before presenting to users

•Specialist skills typically needed to ingest and understand data - and those staff are scarce

•How do we staff and scale projects as our use of big data matures?
But … Working with Unstructured Textual Data Is Hard

Haven't we heard this story before?

IlOUG Tech Days 2016 - Unlock the Value in your Data Reservoir using Oracle Big Data Discovery

•Part of the acquisition of Endeca back in 2012 by
Oracle Corporation

•Based on search technology and concept of
“faceted search”

•Data stored in flexible NoSQL-style in-memory
database called “Endeca Server”

•Added aggregation, text analytics and text
enrichment features for “data discovery”

‣Explore data in raw form, loose connections,
navigate via search rather than hierarchies

‣Useful to find out what is relevant and valuable in
a dataset before formal modeling
What Was Oracle Endeca Information Discovery?

•A visual front-end to the Hadoop data reservoir, providing end-user access to datasets

•Catalog, profile, analyse and combine schema-on-read datasets across the Hadoop cluster

•Visualize and search datasets to gain insights, potentially load in summary form into DW
Oracle Big Data Discovery

What Does Big Data Discovery Do?
•Provide a visual catalog and search function across data in the data reservoir

•Profile and understand data, relationships, data quality issues

•Apply simple changes, enrichment to incoming data

•Visualize datasets including combinations (joins)

•A catalog and view onto data sitting in Hadoop

•Data wrangling, enrichment and combining

•Visualization and Exploration of that data
Main Big Data Discovery Use-Cases

•Visual Analyzer, DVCS, DVD are also free-
form data visualisation tools

‣Single-pane-of-glass view onto data

‣Drill, export and visualise your data

•Crucially though these tools work on  
data that’s already structured and “known”

‣Data sources are either the OBIEE RPD, or 
files extracted from other structured
systems

•Oracle BDD is for stage before this, when
data is in a “raw” state and landed in
Hadoop

‣See the shape, value and integration points

‣Structure, enrich and transform
Oracle Big Data Discovery vs. Oracle Data Visualisation

•Rittman Mead want to understand drivers and audience for their website

‣What is our most popular content? Who are the most in-demand blog authors?

‣Who are the influencers? What do they read?

•Three data sources in scope:
Example Scenario : Social Media Analysis
RM Website Logs Twitter Stream Website Posts, Comments etc

•Datasets in Hive have to be ingested into DGraph engine before analysis, transformation

•Can either define an automatic Hive table detector process, or manually upload

•Typically ingests 1m row random sample

‣1m row sample provides > 99% confidence that answer is within 2% of value shown 
no matter how big the full dataset (1m, 1b, 1q+)

‣Makes interactivity cheap - representative dataset
Ingesting & Sampling Datasets for the DGraph Engine

•Ingestion process has automatically geo-coded host IP addresses

•Other automatic enrichments run after initial discovery step, based on datatypes, content
Automatic Enrichment of Ingested Datasets

•Data ingest process automatically applies some enrichments - geocoding etc

•Can apply others from Transformation page - simple transformations & Groovy expressions
Data Transformation & Enrichment

•Users can upload their own datasets into BDD, from MS Excel or CSV file

•Uploaded data is first loaded into Hive table, then sampled/ingested as normal
Upload Additional Datasets
1
2
3

•Used to create a dataset based on the intersection (typically) of two datasets

•Not required to just view two or more datasets together - think of this as a JOIN and
SELECT
Join Datasets On Common Attributes

Visualize and Interact With Hadoop Datasets

•BDD Studio dashboards support faceted search across all attributes, refinements

•Auto-filter dashboard contents on selected attribute values - for data discovery

•Fast analysis and summarisation through Endeca Server technology
Faceted Search Across Entire Data Reservoir
Further refinement on 
“OBIEE” in post keywords
3
Results now filtered 
on two refinements
4

•Transformations within BDD can then be used to create curated fact + dim Hive tables

•Can be used then as a more suitable dataset for use with OBIEE RPD + Visual Analyzer

•Or exported then in to Exadata or Exalytics to combine with main DW datasets
Export Prepared Datasets Back to Hive, for OBIEE + VA

•Users in Visual Analyzer then have 
a more structured dataset to use

•Data organised into dimensions,  
facts, hierarchies and attributes

•Can still access Hadoop directly 
through Impala or Big Data SQL

•Big Data Discovery though was  
key to initial understanding of data
Further Analyse in Visual Analyzer for Managed Dataset

How do I turn Christian Berg…

Into Christian Berg-Tierney?
I’m too
sexy…

BDD 1.2.0 Release Theme : “Developer Productivity”
35

•Useful to create weekly stats out of daily ones,
for example for logistic regression analysis

•Roll up low-level data to higher grains

•Logs -> sessions -> customers

•Intuitive UI helps analysts find the right grains

•Execute at full scale using Spark

•Results can be sampled or indexed in full
New Features to Aggregate and Join Datasets

•Blend huge datasets right in BDD, UI to support experimentation, preview

•Execute at scale with Spark, results can be sampled or indexed in full

•Useful for joining-back to same dataset to calculate change since last month/week
Join Datasets in BDD (incl. Joinback)

•Access Python & Spark packages, run
against BDD datasets

•Pandas, Numpy, SparkML, Spark SQL

•Suddenly Big Data Discovery gets useful

•Use BDD’s cataloging and enrichment

•Blend and join datasets

•Use them as datasources into Python 
and Spark data science algorithms

•The best of both worlds
Most Significant for Data Scientists : pySpark Shell

•Use .toSpark and .toDF Spark transformations to turn
BDD datasets into Spark RDDs and Dataframes

•Then access Spark SQL set-based queries and JDBC
query federation to further manipulate + join data

•Use Spark MLlib to access machine-learning features

•Classification

•Clustering

•Collaborative Learning
Access to Spark SQL and Spark MLlib

•Using BDD + wearable + home IoT datasets to create a quantified-self project

•Use machine learning (via BDD shell) to optimise my life for health and mood
Watch This Space … at KScope’16

•Articles on the Rittman Mead Blog

‣http://www.rittmanmead.com/category/oracle-big-data-appliance/

‣http://www.rittmanmead.com/category/big-data/

‣http://www.rittmanmead.com/category/oracle-big-data-discovery/

•Rittman Mead offer consulting, training and managed services for Oracle Big Data

‣Oracle & Cloudera partners

‣http://www.rittmanmead.com/bigdata
Additional Resources

IlOUG Tech Days 2016 - Unlock the Value in your Data Reservoir using Oracle Big Data Discovery

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IlOUG Tech Days 2016 - Unlock the Value in your Data Reservoir using Oracle Big Data Discovery