In light of ChatGPT and the growing generative AI technologies, this presentation revisits my 2020 article on the need for Imagination Performance through the 2023 lens. Much has changed in three years in the technology front but nothing has changed in the human front. We still need meaning and to feel connected. This presentation surfaces the real human value proposition beyond generative AI tools.
Lydia Kostopoulos, PhD
LKCYBER.COM
8. Imagination
Performance
LKCYBER.COM
1 Exponential Mindset
Source: https://istart.com.au/opinion-article/cios-must-master-s-curve/
Exponential technological
change affects every industry.
The accelerated
compounded S curve is
part of every industry.
Those who know how to ride it will be the most
successful in this era of new and changing value chains.
9. Technology does not
take away jobs, it
levels up the industry
and talent in it.
Only if organizations and professionals want it to.
Imagination
Performance
LKCYBER.COM
1 Exponential Mindset
10. Imagination
Performance
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1 Exponential Mindset
1. You understand the power of exponential growth
2. You use the “6 Ds” as a “roadmap” to predict the future
of your business
3. You seek to reinvent your business model by leveraging
exponential (ex: AI, VR, 3D printing etc) technologies
and understand that they are disrupting and
transforming business models and industries.
4. You understand the power of the crowd.
5. You seek to become a data-driven, experimentalist
company.
12. Imagination
Performance
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2 Humans vs Machine: Discover your/our humanity
Source: Sequoia Capital
It is time to redefine the story of what our jobs are and what value we deliver.
13. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
Ada Lovelace’s rhetoric on this is a
powerful case in point:
If computers can only do what they are
programmed to do, how can their
behaviour ever be called creative?
“
”
Through her work and research, she had
emphasised that independent learning is
an essential feature of creativity. She held
the view that technology would never be
able to engage in independent learning.
15. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
Access to information was scarce
and expensive
Information became more accessible for those in urban
environments and a certain socio-economic class
Information Overload for everyone:
Knowledge became scarce
Insight became a commodity
Sense-making and meaningful value became scarce
16. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
We now have new:
• Means for self-expression
• Ways to deliver brand experiences
• Tools for creatives
• Business models and value chains
17. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
Expanded and extended sense of selves
“He's built to scale Luka's
presence across every medium:
short-form video, games, film &
television, XR, retail, OOH, and
beyond.”
@jaypeters
19. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
Artificial Intelligence Relationships
• That are immersive
• Create a bond
• Heal
• Teach
• Offer companionship
• Become co-creators of “X”
• Become surrogate lovers
20. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
What does this mean?
And that
• Technology is removing
barriers and limitations
• Anything is possible
• Anything can be created.
By anyone.
What does this mean?
It means everyone can make magic.
21. Imagination
Performance
LKCYBER.COM
2 Humans vs Machine: Discover your/our humanity
What is scarce and valuable today?
• Being able to meaningfully
connect with audiences.
• Tapping into our humanity in
the form of sincere and
thoughtful empathy
• Awe and wonder
• Feeling identified as part of a
community
Gorillaz – Skinny Ape
Immersive Live Performance
NYC
23. Meaning comes from contextual value.
Contextual value requires cultural fluency.
Acquiring cultural fluency requires openness and empathy.
Imagination
Performance
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3
Era of Cultural Curators & Navigators:
Brand experience centered on identity & values
24. Recognize where we are
We have an
abundance of food
but a scarcity of
health.
Thousands of friends and
likes but we are the loneliest
we have ever been.
Our identities are shifting
and dynamically expanding.
Both on and offline.
Demographics aren’t what
they used to be and that
matters today more than
anytime before.
Imagination
Performance
LKCYBER.COM
3
Era of Cultural Curators & Navigators:
Brand experience centered on identity & values
25. Imagination
Performance
LKCYBER.COM
3
Era of Cultural Curators & Navigators:
Brand experience centered on identity & values
The magic won’t come from
AI, Robotics, Quantum, Synthetic Biology, Space or Big Data
It will come from humans who:
• Give themselves permission to imagine
• Wear their heart on their sleeve
• Practice and lean into empathy and compassion
27. Imagination
Performance
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4 A call for “Imagination Performance”
• Adopt an Abundance and Growth Mindset
• Seek Novelty
• Engage with other cultural activities
• Explore other communities and practices
• Engage with your own (shifting) identity
• Practice self-compassion
• Go to the Dubai Future Museum
29. Imagination
Performance
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4 A call for “Imagination Performance”
Future of live sports:
AR immersive live experiences:
Watch live at every stadium around the world.
Stadiums make money.
Licensing options increase as does revenue.
Below is a rendition (MidJourney) of what that could
look like.
Future of performing arts:
AR immersive live experiences:
Simultaneous and in nature.
Below is a rendition (MidJourney) of an evening
ballet performance on top of Lake Como in
Italy.
Space Tech will be
a key player in
these experiences
2023
Food for Imaginative Thought