Imedia Final 7ques
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This document outlines the benefits of social media marketing and engagement. It discusses measuring engagement across platforms like blogs, social networks and videos. It also lists the types of social media users and notes that a small investment in social media can yield high returns through increased organic search results, awareness, and higher conversion rates. The document concludes by advising companies to plan for both success and failure when engaging on social media.
Imedia Final 7ques
- 4. • People – Understand your audience • Objectives – What are you trying to accomplish? – How are you going to measure it? • Strategy – What will be different if we accomplish our goals? • Technology – Blog, micro-blog, social networks, apps
- 5. • Creators – Create videos, maintain a blog, Wikipedia editors • Critics – Review products, rate videos, post experiences • Collectors – Bookmark content, tag content, share videos • Joiners – Social networks, groups, forums • Spectators – View user generated content • Inactives
- 7. Social Map
- 12. • A small investment can yield a high return • High impact on organic search results • Paid media costs are increasing… • Consumers have embraced social media at unprecedented rates and have increased expectations • Your competition is thinking about it… – If not already there
- 13. • Monitoring and measurement – Human analysis – Google Blog Search, News, and Alerts – Twitter Search – Technorati – Co.mments – Blogpulse – BoardTracker – Keotag – Google Analytics • Paid tools – Radian 6, Nielsen Online, TNS Cymfony, Buzz Gain
- 14. • Metrics and measurement – Traffic referred from social media sites • Google Analytics, Omniture, etc – Conversions and HVTs referred from social sites • Google Analytics, Omniture, etc – Number of friends and level of discussion • Human analysis – Growth of new friends over time – Friends/discussions – Social links and bookmarks • AddThis – Video viewership • TubeMogul – Qualitative
- 24. • Higher conversion rates – 1.5 to 4x higher • New communication channels • Increased credibility • More awareness and visibility • Brand reputation
- 32. • Mistakes will happen • Plan for Success • Prepare for Failure • Avoid the “shiny trinket” • Don’t isolate social media • Manage Expectations…. …and Exceed Them
- 33. Thank you! • Colton Perry – @coltonperry – LinkedIn.com/in/cperry • Denise Zimmerman – @dzimmerman – LinkedIn.com/in/denisezimmerman