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Impact of online shopping

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tarun bhasker chaniyal

This document discusses the impact of online shopping on different income groups. It begins by introducing online shopping and some of its advantages such as convenience of shopping 24/7 without visiting physical stores. It then discusses some literature reviewing the different factors that attract higher and lower-income consumers to online shopping. Higher-income groups value the time savings more, while lower-income groups are attracted more by money savings. The document outlines a proposed longitudinal research study to examine how focus and marketing methods differ based on income groups, and differences in purchasing preferences and expenditures based on income and gender. A structured questionnaire with both open and closed questions would be used.

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IMPACT OF ONLINE SHOPPING (ON DIFFERENT INCOME GROUPS) Tarun Bhasker Chaniyal MBA(2016-18)
INTRODUCTION • The advent of technology has made our lives easier but hectic too. This is because our productivity is expected to increase by use of technology than manually driven work.
Along with this lack of time is another factor which is making people to seek for easier ways of shopping. By the time they leave office most of the brick and mortar shops are closed. These inconveniences have made the entry of online websites to make shopping easier.
Virtual shopping, online shopping or e- shopping is a form of electronic commerce where consumers buy goods or services directly from a seller over the internet utilising a web browser. There are many names of online shopping such as e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online store, online storefront and virtual store .
OVERVIEW ●Online shopping is a form of electronic commerce which allows consumer stodirectly buy goods or services from a seller over the Internet using a web browser. ●An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar“ retailer or shopping center; the process is called business-to-consumer(B2C) onlineshopping. ●A typical online store enables the customer to browse the firm's range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.
ADVANTAGES • Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home. Other establishments such as Internet cafes, community centers and schools provide internet access as well. • Online stores describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection (which might involve a test drive, fitting, or other experimentation).
• One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores). • One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers.
DISDAVANTGES • Fraud and security concern.Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face- to-face transactions. • The lack of full cost disclosure may also be problematic. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front. Additional fees such as shipping are often not be visible until the final step in the checkout process.
Review of literature • According to the Girish punj The higher-income consumers are attracted by the time-savings features of web-based shopping environments to a greater extent than the money-savings aspects attract lower- income consumers. • Marketers can play a more active role in educating lower-income consumers to make the correct trade- offs between time spent versus money saved, because they stand to benefit the most as these consumers begin to actively engage themselves in e-commerce. (Girish Punj Aug 2010)
Review of literature • Impact of the factors like availability of favorite brands, social status, buying behavior during discounts, influence of family and friends over the organized and unorganized retail also responsible to attract consumer towards e- retailing. • Acceptability of online retail varies by different class, age groups, income group etc., that’s why understanding of consumer perception is very much important factor to reach the untouched potential market. (Mandeep Singh, 2012)
• Through the study :- Changing lifestyle, strong income growth and favorable demographics are the drivers for the fast growth of this sector. Rising income level, education, acceptance of smart and credit cards and global exposure have an impact on the Indian consumer’s shopping habit by (Baseer and Laxmi Prebha, 2007).
ReSeArCh DeSiGn
LONGITUDINAL STUDY (PANEL STUDY) • A longitudinal study involves repeated observations of the same variables. It is often a type of observational study • Longitudinal studies make observing changes more accurate and are applied in various other fields. • When longitudinal studies are observational, in the sense that they observe the state of the world without manipulating it.
OBJECTIVE • How much the focus on different income groups from company side. • Which method of marketing to select. • Preference of purchase from customer depending upon different income groups side. • Expenditure of income on the basis of gender. • Time spending of different income groups. • Why people prefer for online shopping.
QUESTIONNAIRE DESIGN
STRUCTURED DESIGN a) Have definite and concrete questions. b) Is prepared well in advance. c) Initiates a formal inquiry. d) Supplements and checks the data, previously accumulated. e) Used in studies of the economics and the social problems, studies of the administrative policies and changes etc.
• MIXED QUESTIONS COMPRISING OPEN AND CLOSE FORMAT QUESTIONS. • IN CLOSE FORMAT Q’S :- • BUYING PROPENSITY QUESTIONS • RATING SCALE • DICHOTOMOUS • LIKERT • IMPORTANCE • LEADING QUESTIONS ARE USED

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Impact of online shopping

  • 1. IMPACT OF ONLINE SHOPPING (ON DIFFERENT INCOME GROUPS) Tarun Bhasker Chaniyal MBA(2016-18)
  • 2. INTRODUCTION • The advent of technology has made our lives easier but hectic too. This is because our productivity is expected to increase by use of technology than manually driven work.
  • 3. Along with this lack of time is another factor which is making people to seek for easier ways of shopping. By the time they leave office most of the brick and mortar shops are closed. These inconveniences have made the entry of online websites to make shopping easier.
  • 4. Virtual shopping, online shopping or e- shopping is a form of electronic commerce where consumers buy goods or services directly from a seller over the internet utilising a web browser. There are many names of online shopping such as e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online store, online storefront and virtual store .
  • 5. OVERVIEW ●Online shopping is a form of electronic commerce which allows consumer stodirectly buy goods or services from a seller over the Internet using a web browser. ●An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar“ retailer or shopping center; the process is called business-to-consumer(B2C) onlineshopping. ●A typical online store enables the customer to browse the firm's range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.
  • 6. ADVANTAGES • Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home. Other establishments such as Internet cafes, community centers and schools provide internet access as well. • Online stores describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection (which might involve a test drive, fitting, or other experimentation).
  • 7. • One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores). • One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers.
  • 8. DISDAVANTGES • Fraud and security concern.Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face- to-face transactions. • The lack of full cost disclosure may also be problematic. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front. Additional fees such as shipping are often not be visible until the final step in the checkout process.
  • 9. Review of literature • According to the Girish punj The higher-income consumers are attracted by the time-savings features of web-based shopping environments to a greater extent than the money-savings aspects attract lower- income consumers. • Marketers can play a more active role in educating lower-income consumers to make the correct trade- offs between time spent versus money saved, because they stand to benefit the most as these consumers begin to actively engage themselves in e-commerce. (Girish Punj Aug 2010)
  • 10. Review of literature • Impact of the factors like availability of favorite brands, social status, buying behavior during discounts, influence of family and friends over the organized and unorganized retail also responsible to attract consumer towards e- retailing. • Acceptability of online retail varies by different class, age groups, income group etc., that’s why understanding of consumer perception is very much important factor to reach the untouched potential market. (Mandeep Singh, 2012)
  • 11. • Through the study :- Changing lifestyle, strong income growth and favorable demographics are the drivers for the fast growth of this sector. Rising income level, education, acceptance of smart and credit cards and global exposure have an impact on the Indian consumer’s shopping habit by (Baseer and Laxmi Prebha, 2007).
  • 13. LONGITUDINAL STUDY (PANEL STUDY) • A longitudinal study involves repeated observations of the same variables. It is often a type of observational study • Longitudinal studies make observing changes more accurate and are applied in various other fields. • When longitudinal studies are observational, in the sense that they observe the state of the world without manipulating it.
  • 14. OBJECTIVE • How much the focus on different income groups from company side. • Which method of marketing to select. • Preference of purchase from customer depending upon different income groups side. • Expenditure of income on the basis of gender. • Time spending of different income groups. • Why people prefer for online shopping.
  • 16. STRUCTURED DESIGN a) Have definite and concrete questions. b) Is prepared well in advance. c) Initiates a formal inquiry. d) Supplements and checks the data, previously accumulated. e) Used in studies of the economics and the social problems, studies of the administrative policies and changes etc.
  • 17. • MIXED QUESTIONS COMPRISING OPEN AND CLOSE FORMAT QUESTIONS. • IN CLOSE FORMAT Q’S :- • BUYING PROPENSITY QUESTIONS • RATING SCALE • DICHOTOMOUS • LIKERT • IMPORTANCE • LEADING QUESTIONS ARE USED