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Societal value creation of research and social media

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Workshop for PhD students from the Political Sciences at Ghent University 7 steps on the path of enlightenment to becoming a samurai scientist

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Purpose of presentation: - Context of societal value creation & impact - Paired with social media as specific tool Exercises at the end (also Q&A) 3
There’s no glory in being a stealthy asshole. 4
That’s not how science and even academic life works. There’s a new punch line (though not a great fan of either one) 5
There’s nothing wrong with being visible Besides the new punch line there is also a ‘new’ form of research > In any event: it has been given a name and attention 6
Buzzwords are impact and altmetrics there’s more to research output than pubs patents New tools and websites fill the void 7
So, even though similarities are sometimes uncanny, be proud to be a samurai and not a back-stabbing ninja 8
Be firmly grounded in society Be at the service of a community Share, engage, listen, pay attention And this is where this concept of societal value creation comes in 9
A world of possibilities – in all stages of research Make use of expertise current research Collaborate and network Great opportunity in Ghent University Museum But also through your research itself! 10
Loads of possibilities at output side of spectrum (focus of rest of presentation) Cherry on the cake but not as add-on 11
In that respect it is important to KNOW THE YAKUZA 12
Go-to people Minimal requirement: deposit in Biblio open access mandate + stable URL (DOI) Website: toolbox and info is coming Resources: separate hand-out + funding Create community / network around you 13
A clear given in science (communication) is the digital reality. So get with it and don’t become the last samurai. 14
Everyone is online online is everything Remember where your audience is (public, peers, journalists, politicians, vips) 15
Diagram of the networked teacher Similar picture for researcher Using digital tools on a daily basis 16
There is now such a thing as online academic social networks this also creates expectations “if you are not online in the kind of places I review below, then you are for all intents and purposes in the modern, digital world not an active academic. “ But let’s zoom in on other social media (not stuff like Figshare, Zenodo, Zotero…) 17
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- When choosing your weapons keep this at the back of your mind - Then think at what you want to achieve and which socmed serve your purpose - Some examples: training at Library Lab Humanities - Aim for sybiosis and enhancement of activities 19
Multi-author blogs, Guest blogger 20
My weapon of choice ☺ 21
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I’ve already mentioned many benefits of for example Twitter 25
Timing and complementarity are everything But for those looking at hard evidence within the current academic climate some experiments 26
Let me finish with the final step in your quest to become a social samurai 27
Nuanced story Specifically looking at blogging and Twitter Not everyone is a fan or naturally gifted or even at ease also criticism of peers or mentors 28
Back to research by Nature 29
Are we evolving towards more of the same? Academic attention economy (cf. Kardashian Index) 30
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More Related Content

Societal value creation of research and social media

  • 1. 1
  • 2. 2
  • 3. Purpose of presentation: - Context of societal value creation & impact - Paired with social media as specific tool Exercises at the end (also Q&A) 3
  • 4. There’s no glory in being a stealthy asshole. 4
  • 5. That’s not how science and even academic life works. There’s a new punch line (though not a great fan of either one) 5
  • 6. There’s nothing wrong with being visible Besides the new punch line there is also a ‘new’ form of research > In any event: it has been given a name and attention 6
  • 7. Buzzwords are impact and altmetrics there’s more to research output than pubs patents New tools and websites fill the void 7
  • 8. So, even though similarities are sometimes uncanny, be proud to be a samurai and not a back-stabbing ninja 8
  • 9. Be firmly grounded in society Be at the service of a community Share, engage, listen, pay attention And this is where this concept of societal value creation comes in 9
  • 10. A world of possibilities – in all stages of research Make use of expertise current research Collaborate and network Great opportunity in Ghent University Museum But also through your research itself! 10
  • 11. Loads of possibilities at output side of spectrum (focus of rest of presentation) Cherry on the cake but not as add-on 11
  • 12. In that respect it is important to KNOW THE YAKUZA 12
  • 13. Go-to people Minimal requirement: deposit in Biblio open access mandate + stable URL (DOI) Website: toolbox and info is coming Resources: separate hand-out + funding Create community / network around you 13
  • 14. A clear given in science (communication) is the digital reality. So get with it and don’t become the last samurai. 14
  • 15. Everyone is online online is everything Remember where your audience is (public, peers, journalists, politicians, vips) 15
  • 16. Diagram of the networked teacher Similar picture for researcher Using digital tools on a daily basis 16
  • 17. There is now such a thing as online academic social networks this also creates expectations “if you are not online in the kind of places I review below, then you are for all intents and purposes in the modern, digital world not an active academic. “ But let’s zoom in on other social media (not stuff like Figshare, Zenodo, Zotero…) 17
  • 18. 18
  • 19. - When choosing your weapons keep this at the back of your mind - Then think at what you want to achieve and which socmed serve your purpose - Some examples: training at Library Lab Humanities - Aim for sybiosis and enhancement of activities 19
  • 21. My weapon of choice ☺ 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. I’ve already mentioned many benefits of for example Twitter 25
  • 26. Timing and complementarity are everything But for those looking at hard evidence within the current academic climate some experiments 26
  • 27. Let me finish with the final step in your quest to become a social samurai 27
  • 28. Nuanced story Specifically looking at blogging and Twitter Not everyone is a fan or naturally gifted or even at ease also criticism of peers or mentors 28
  • 29. Back to research by Nature 29
  • 30. Are we evolving towards more of the same? Academic attention economy (cf. Kardashian Index) 30
  • 31. 31
  • 32. 32