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Indian Marketing Environment of Faber Castel.

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The document provides an overview of the Indian marketing environment and key trends impacting it. It discusses the internal and external factors that affect an organization's ability to build customer relationships in the Indian market. Some emerging trends include increased online marketing, integrated marketing, social media usage, and price differentials leading to customer confusion. Ten major trends impacting the Indian market are also outlined, such as connectivity, e-commerce, urbanization, smart cities, energy resources, healthcare, mobility, innovation, and infrastructure development. The document concludes by explaining how to conduct a SWOT analysis in marketing to develop effective strategies.

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INDIAN MARKETING ENVIRONMENT The term Marketing Environment refers to the forces and factors that affects the organization ability to built and maintain good relationship with its customers. Marketing environment surrounds the organization and it impacts upon the organization. Marketers have to interact with internal and external people at micro and macro level and builds internal and external relationships. The key elements of marketing environment are as follows :- Internal Environment, Micro Environment, and Macro Environment.
EmergingTrends • Online Marketing • Integrated marketing • Chinese Invasion • Quick Launches • Social media marketing • Increasing Consumer Confusion and Loyalty • Customer location • Too Much of Price Differential lead to Post Purchase • Integrated marketing
Trend 1—Connectivity and Convergence: ● Rise of Connected Devices in India ● Connected Devices and India’s Internet Economy ● India Mobile Apps Economy Trend 2—Bricks and Clicks: ● E-Retailing Landscape in India ● India Online Retail Audience ● India Online Shopping Preferences Trend 3—Social Trends: ● Social Trends in India ● The Middle Bulge ● Wealth Pyramid
● Four Main Trends in Urbanisation ● India Urbanization Rate ● Mega Regions in 2025 and Beyond Trend 5—Smart is the New Green with Smart Cities: • Smart City Investment ● India Plans for Smart Cities Trend 6—Future of Energy and Resources: ● India’s Future Energy Mix ● Liquids—Future of Oil Availability in India ● Fuel Prices
● Healthcare Market Outlook for India ● Growth Avenues for Segments Trend 8—Future of Mobility: ● India’s Mobility Trends ● Car Sharing ● Ola and Uber Trend 9—Innovating to Zero: ● Examples of Innovating to Zero ● Power of Shunya (Zero)—Examples of Innovating to Zero in India Trend 10—Future of Infrastructure: ● Indian Infrastructure—An Estimated Trillion Dollar Investment ● Infrastructure Funding Mechanisms
How To Do SWOT Analysis In Marketing? What is SWOT? SWOT is basically the acronym for; Strengths, Weaknesses, Opportunities, and Threats. It is a very effective tool used in the business industry to form strategies. You synthesize the data from internal factors to find out your strengths and weaknesses. You use the external factors to identify the threats and opportunities. SWOT Analysis in Marketing SWOT analysis in marketing is almost the same thing as a normal. SWOT analysis. In this case, you do the analysis to form marketing strategies. SWOT analysis in marketing will help you decide which marketing strategy you should use to get the best result for your business. The strategy will help you to capitalize on the opportunities using all the strengths. It will also help to avoid the threats and minimize the weaknesses.
SWOT ANALYSIS Strength Weakness - Excellence in your area - High price on specific product - Quality and Tradition - Audience of all ages - Socio-environmental responsibility - Innovation and Creativity Opportunities Threats -Cosmemetics - Competition - Market Segments -New technologies - Innovative Proposals
Indian Marketing Environment of Faber Castel.
Faber-Castell is one of the world's largest and oldest manufacturers of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers)[1] and art supplies,as well as high-end writing instruments and luxury leather goods. Headquartered in Stein, Germany, it operates 14 factories and 20 sales units throughout the globe. The Faber-Castell Group employs a staff of approximately 7,000 and does business in more than 100 countries.The House of Faber-Castell is the family which founded and continues to exercise leadership within the corporation.
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Indian Marketing Environment of Faber Castel.

  • 1. INDIAN MARKETING ENVIRONMENT The term Marketing Environment refers to the forces and factors that affects the organization ability to built and maintain good relationship with its customers. Marketing environment surrounds the organization and it impacts upon the organization. Marketers have to interact with internal and external people at micro and macro level and builds internal and external relationships. The key elements of marketing environment are as follows :- Internal Environment, Micro Environment, and Macro Environment.
  • 2. EmergingTrends • Online Marketing • Integrated marketing • Chinese Invasion • Quick Launches • Social media marketing • Increasing Consumer Confusion and Loyalty • Customer location • Too Much of Price Differential lead to Post Purchase • Integrated marketing
  • 3. Trend 1—Connectivity and Convergence: ● Rise of Connected Devices in India ● Connected Devices and India’s Internet Economy ● India Mobile Apps Economy Trend 2—Bricks and Clicks: ● E-Retailing Landscape in India ● India Online Retail Audience ● India Online Shopping Preferences Trend 3—Social Trends: ● Social Trends in India ● The Middle Bulge ● Wealth Pyramid
  • 4. ● Four Main Trends in Urbanisation ● India Urbanization Rate ● Mega Regions in 2025 and Beyond Trend 5—Smart is the New Green with Smart Cities: • Smart City Investment ● India Plans for Smart Cities Trend 6—Future of Energy and Resources: ● India’s Future Energy Mix ● Liquids—Future of Oil Availability in India ● Fuel Prices
  • 5. ● Healthcare Market Outlook for India ● Growth Avenues for Segments Trend 8—Future of Mobility: ● India’s Mobility Trends ● Car Sharing ● Ola and Uber Trend 9—Innovating to Zero: ● Examples of Innovating to Zero ● Power of Shunya (Zero)—Examples of Innovating to Zero in India Trend 10—Future of Infrastructure: ● Indian Infrastructure—An Estimated Trillion Dollar Investment ● Infrastructure Funding Mechanisms
  • 6. How To Do SWOT Analysis In Marketing? What is SWOT? SWOT is basically the acronym for; Strengths, Weaknesses, Opportunities, and Threats. It is a very effective tool used in the business industry to form strategies. You synthesize the data from internal factors to find out your strengths and weaknesses. You use the external factors to identify the threats and opportunities. SWOT Analysis in Marketing SWOT analysis in marketing is almost the same thing as a normal. SWOT analysis. In this case, you do the analysis to form marketing strategies. SWOT analysis in marketing will help you decide which marketing strategy you should use to get the best result for your business. The strategy will help you to capitalize on the opportunities using all the strengths. It will also help to avoid the threats and minimize the weaknesses.
  • 7. SWOT ANALYSIS Strength Weakness - Excellence in your area - High price on specific product - Quality and Tradition - Audience of all ages - Socio-environmental responsibility - Innovation and Creativity Opportunities Threats -Cosmemetics - Competition - Market Segments -New technologies - Innovative Proposals
  • 9. Faber-Castell is one of the world's largest and oldest manufacturers of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers)[1] and art supplies,as well as high-end writing instruments and luxury leather goods. Headquartered in Stein, Germany, it operates 14 factories and 20 sales units throughout the globe. The Faber-Castell Group employs a staff of approximately 7,000 and does business in more than 100 countries.The House of Faber-Castell is the family which founded and continues to exercise leadership within the corporation.