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InfluGlue - An Influencer’s Guide To Alcohol Brand Campaigns

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InfluGlue
InfluGlue

Endorse an alcohol brand carefully with the perfect strategy, push marketing is not an option, keep it simple and flawless. Do not use CTA, however, you can blend offers or discounts if it suits the campaign essence.

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An Influencer’s Guide To Alcohol Brand Campaigns
Introduction Working on alcohol brand campaigns requires a little more know-how than the average collaboration. The nature of the product means that your campaigns are more likely to come under scrutiny. And numerous pitfalls could open you up to criticism.
Disclose that your content is sponsored You must declare when your posts are sponsored. For example, this means clearly stating in the title, description, or content that the post is sponsored. There are many ways to disclose sponsorships. You could use Instagram’s sponsored post feature. You could also use hashtags early in your post distinguishing it as a paid collaboration.
Many influencers fail to disclose sponsorships. And in this industry, it can be potentially career-destroying.
Consider The Age Of Your Audience One of the biggest concerns of all advertising authorities is the impact of advertising on minors. This is particularly troublesome when it comes to influencers.It is not easy for advertising authorities to discern the age of any influencer’s audience. But, it is against the law to promote alcohol to those who are underage. So, this is where your judgement comes into play.
You have access to numerous demographic tools. These will tell you exactly what percentage of your audience is 25 and above.
As a benchmark, if your audience is comprised of more than 20% minors, working with an alcohol brand may not be an ethical choice for you.
Not every influencer is disregarding the rules. There is a tonne of amazing influencers creating great content for alcohol brands. They are disclosing sponsorships, they are creating amazing posts, and they are sharing content with like-minded adults. It’s a win-win-win. Check Out What The Leading Influencers Are Posting
There is plenty of inspiration out there for you. But, one of the easiest ways to find great content is to search for the hashtag of alcohol brands who are doing it right. This should pull up the work of influencers who have tagged their posts correctly.
Conclusion To sum up, working with alcohol brands doesn’t have to be a cause for concern. It can be lucrative for some influencers, creatively inspiring for their audience, and beneficial for the brand, provided they do it the proper way.
Created By: www.influglue.com

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InfluGlue - An Influencer’s Guide To Alcohol Brand Campaigns

  • 1. An Influencer’s Guide To Alcohol Brand Campaigns
  • 2. Introduction Working on alcohol brand campaigns requires a little more know-how than the average collaboration. The nature of the product means that your campaigns are more likely to come under scrutiny. And numerous pitfalls could open you up to criticism.
  • 3. Disclose that your content is sponsored You must declare when your posts are sponsored. For example, this means clearly stating in the title, description, or content that the post is sponsored. There are many ways to disclose sponsorships. You could use Instagram’s sponsored post feature. You could also use hashtags early in your post distinguishing it as a paid collaboration.
  • 4. Many influencers fail to disclose sponsorships. And in this industry, it can be potentially career-destroying.
  • 5. Consider The Age Of Your Audience One of the biggest concerns of all advertising authorities is the impact of advertising on minors. This is particularly troublesome when it comes to influencers.It is not easy for advertising authorities to discern the age of any influencer’s audience. But, it is against the law to promote alcohol to those who are underage. So, this is where your judgement comes into play.
  • 6. You have access to numerous demographic tools. These will tell you exactly what percentage of your audience is 25 and above.
  • 7. As a benchmark, if your audience is comprised of more than 20% minors, working with an alcohol brand may not be an ethical choice for you.
  • 8. Not every influencer is disregarding the rules. There is a tonne of amazing influencers creating great content for alcohol brands. They are disclosing sponsorships, they are creating amazing posts, and they are sharing content with like-minded adults. It’s a win-win-win. Check Out What The Leading Influencers Are Posting
  • 9. There is plenty of inspiration out there for you. But, one of the easiest ways to find great content is to search for the hashtag of alcohol brands who are doing it right. This should pull up the work of influencers who have tagged their posts correctly.
  • 10. Conclusion To sum up, working with alcohol brands doesn’t have to be a cause for concern. It can be lucrative for some influencers, creatively inspiring for their audience, and beneficial for the brand, provided they do it the proper way.