InfluGlue: Grow your gym with influencer marketing
- 1. Grow Your Gym With Influencer Marketing
- 2. Introduction Struggling to grow your gym despite going all-in on marketing? Then maybe it’s time to take things up a notch with influencer marketing. Let me show you how!
- 3. What are Influencers? Simply put, influencers are any individual or group of individuals with a strong, highly engaged following on social media. You can find them on platforms like Facebook, Instagram, YouTube, Twitter, and LinkedIn.
- 4. What makes Influencer Marketing Great? Despite the rise of the fake influencers and engagement, though, influencer marketing is still an unbelievably powerful tool. Use it properly and it’ll allow you to easily supercharge your gym’s growth.
- 5. How to use Influencer Marketing to grow your gym?
- 6. You have 3 options: • An exchange deal • A paid promotion • A collaboration
- 7. The first option, as you may have probably guessed, involves you giving them something in exchange for promotion. It can be merchandise, vouchers, or even a free gym membership. The second option, on the other hand, simply entails paying the influencer money to promote your gym. It’s pretty much the same as hiring a celebrity endorser but significantly more affordable. The final option, as the name suggests, involves creating content with your chosen influencer. It can be a workout video, a gym tour, or a piece of content that’s in a related field.
- 8. How big of a following should you look for?
- 9. As it turns out, you could do well with as small as 1,000. Again, more followers is not necessarily better when it comes to influencer marketing. Engagement levels are way more important.This is exactly why more and more brands are hiring nano-influencers with as few as 1,000 followers instead of bigger accounts with millions. Such a small follower count makes it much easier for these influencers to keep their audience engaged.
- 10. What about targeting? Another great thing about influencer marketing is that it’s so easy to find out if the influencer you’re eyeing is a good match for your gym. All you have to do is ask them for the demographics of their followers. Platforms like Facebook, Instagram and Youtube have built-in analytics tools that automatically keep track of these things.
- 11. Influence more people to join your gym today!