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Infographic: How do you know if a Design Sprint is right for you?

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Fresh Tilled Soil
Fresh Tilled Soil

The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.

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How do you know if a Design Sprint is right for you? Yes! A Design Sprint is right for your opportunity! Yes! A Design Sprint is right for your idea! Do you already have an idea or solution? Either answer is a winner! Design Sprints work great for new ideas, current soluions, emerging problems, and new opportunities. YES NO Into what stage of proof does the idea fall? Design Sprints are structured to answer the desirability question fast. If your idea has not yet proven desirability by the market, you should not be spending time or resources on features and functionality. DESIRABILITY FEASABILITY USABILITY If you have already proven desirability via user input then a Design Sprint will feel redudant. IDEA TRACK OPPORTUNITY TRACK What is your familiarity with the opportunity? Opportunities that benefit the most from Design Sprints are those either offering something new to the market or working to enhance value in a changing market. UNEXPLORED MARKET CHANGES IN KNOWN MARKET DOMAIN EXPERT IN STABLE MARKET If you are an expert in a stable market, you may not need to spend as much time on exploration and validation. What is the level of complexity you need to consider? Design Sprints help break down complexity and define what is required for all parties to succeed when there are multiple stakeholders or competing needs. If your opportunity is fairly basic, a Design Sprint is going to feel excessive. LOW MEDIUM HIGH https://www.freshtilledsoil.com/freshtilledsoil.com What is the level of confidence that your idea is right? Research alone is not enough. Design Sprints ensure that you are getting buy-in from the right stakholders from the beginning. LOW MEDIUM HIGH If your idea is a “no brainer”, a Design Sprint is going produce few new learnings or insights. What is the impact if the potential solution fails? Could failure have an impact on your brand or bottom line? Other points of failure to consider include resource investment and opportunity cost. LOW MEDIUM HIGH Projects with very little risk to your organization are better suited to be tested with a different process.

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Infographic: How do you know if a Design Sprint is right for you?

  • 1. How do you know if a Design Sprint is right for you? Yes! A Design Sprint is right for your opportunity! Yes! A Design Sprint is right for your idea! Do you already have an idea or solution? Either answer is a winner! Design Sprints work great for new ideas, current soluions, emerging problems, and new opportunities. YES NO Into what stage of proof does the idea fall? Design Sprints are structured to answer the desirability question fast. If your idea has not yet proven desirability by the market, you should not be spending time or resources on features and functionality. DESIRABILITY FEASABILITY USABILITY If you have already proven desirability via user input then a Design Sprint will feel redudant. IDEA TRACK OPPORTUNITY TRACK What is your familiarity with the opportunity? Opportunities that benefit the most from Design Sprints are those either offering something new to the market or working to enhance value in a changing market. UNEXPLORED MARKET CHANGES IN KNOWN MARKET DOMAIN EXPERT IN STABLE MARKET If you are an expert in a stable market, you may not need to spend as much time on exploration and validation. What is the level of complexity you need to consider? Design Sprints help break down complexity and define what is required for all parties to succeed when there are multiple stakeholders or competing needs. If your opportunity is fairly basic, a Design Sprint is going to feel excessive. LOW MEDIUM HIGH https://www.freshtilledsoil.com/freshtilledsoil.com What is the level of confidence that your idea is right? Research alone is not enough. Design Sprints ensure that you are getting buy-in from the right stakholders from the beginning. LOW MEDIUM HIGH If your idea is a “no brainer”, a Design Sprint is going produce few new learnings or insights. What is the impact if the potential solution fails? Could failure have an impact on your brand or bottom line? Other points of failure to consider include resource investment and opportunity cost. LOW MEDIUM HIGH Projects with very little risk to your organization are better suited to be tested with a different process.